This happened not long after He Shenghua mortgaged 5 properties to collect 20 million and injected it into the company.
At that time, He Shenghua had just added 20 million to Jingrui Wealth, and Wang Qihang immediately reported the news to Director Liu of China Ventures.
Director Liu and Liang Weimin calculated that He Shenghua had mortgaged his house to get a loan, and the funds seemed to be almost exhausted. It was time to close the net!
Liang Weimin then called He Shenghua and said:
"Uncle He, our Huasi is about to issue its semi-annual report. Can you give us 20 million in one go to offset our performance? This way the financial report will look better and the stock price will rise a bit.
Xiaoliang owes you a favor for this matter!"
He Shenghua saw that what he said was sincere, and he would indeed cooperate with Wensi more often in the future.
There was no doubt that he was there, so he sent over 20 million and directly signed a 20 million advertising contract with Wensi.
Liang Weimin thought that the net had been closed, and He Shenghua was about to be at the end of his rope. What kind of internal response was needed?
Therefore, the 50% share promised to Wang Qihang was not paid in full, and the rebate that was supposed to be 10 million was only given to 1 million.
After saving 9 million, I can buy another big bull. Anyway, Wang Qihang has also boarded his pirate ship, so he is not afraid of him jumping out of the car halfway.
Don't be afraid of jumping out of the car. Wang Qihang's utilization value has been squeezed out.
If I wasn't afraid that he would jump over the wall in a hurry, I wouldn't want to give him 1 million.
What he asked Director Liu to convey to Wang Qihang was:
"This 1 million is just a deposit, the other 9 million will be given to you after all the work is completed."
Naturally, Wang Qihang didn't believe these words. He had a feeling that Liang Weimin had laid a very large net and was now closing it.
Wang Qihang naturally had no hope of the other 9 million. This kind of money would never see the light of day. Even if Liang Weimin didn't give it to him, he would have no place to reason.
He received 50,000 rebates for the first period of 1 million advertising fees, 250,000 for the second period of 5 million, and the most for the third period of 5 million, 2.5 million.
Including the 1 million in this period, he got 3.8 million in two months.
This money was enough for him to buy a flat in Beijing. So he decided not to stay in the whirlpool of Jingrui.
He knows very well how big a trap Jingrui is. They are all wooly customers and there is no retention rate at all.
In three months at most, there will definitely be a thunderstorm in Jingrui.
Thinking of the consequences, Wang Qihang was very scared, so he did not dare to delay for a moment, and went to He Shenghua to apply for resignation.
Of course, He Shenghua wanted to retain this "talent". He also increased his annual salary to 1 million and gave him 5% of the shares after working for three years.
Seeing He Shenghua trying to retain him like this, Wang Qihang felt very guilty.
Mr. He thinks so highly of himself, yet he secretly harms him with others.
It would be great if Mr. He offered himself an annual salary of one million plus 5% shares from the beginning!
The cost of betrayal is too low, too low compared to the 3.8 million.
Wang Qihang let go of the guilt in his heart and made up many reasons. His parents were old and needed to go back to their hometown to take care of them. The smog in Beijing was too serious and the children were often sick...
When He Shenghua saw that he was determined to leave, he no longer tried to persuade him to stay. However, there was one condition: he must wait until his successor was found and the work handover was completed before leaving.
Today is the time to report on the appointment of Yu Moutao, Wang Qihang’s successor and next operations director.
Yu Moutao was originally the vice president of operations of Huaxin Investment. He was stunned by the 1 million annual salary offered by He Shenghua, so he switched jobs and came to Jingrui Wealth as the director of operations.
He Shenghua was unambiguous in poaching his old friend, and Xu Zhiyun even called him to ridicule him.
He Shenghua had no choice. He couldn't find a suitable candidate for a while, so he had to look for Xu Zhiyun.
Originally, he wanted to poach Huaxin's full-time director, but he was unmoved by the 1 million annual salary he offered and only made a "3" sign with him.
The annual salary of 3 million scared him away, so he had to settle for the next best thing and hired Yu Moutao, the deputy director.
Why does Huaxin's full-time director have an annual salary of 2 million, while deputy director Yu Moutao only has an annual salary of 500,000?
He Shenghua was very curious about this and asked Yu Moutao specifically.
Yu Moutao thought that He Shenghua was questioning his ability. The explanation he gave was:
"Xu Zhiyun trusted the full-time director very much, and the two often discussed secretly in the office. Although he didn't call him, he could guess that it must be some gray matter.
Even if there is a gap in ability between him and the full-time director, the difference is less than 4 times exaggerated. The only difference is the level of trust from the boss."
He Shenghua fully understood and approved of this statement. He said that he would allow Yu Moutao to follow him with confidence and would definitely give him the maximum management authority and trust.
Yu Moutao is thirty-four or five years old and has been an experienced operator. When handing over the work to Wang Qihang, he carefully checked the operating data of the platform's backend.
The data is all normal, it can even be said to be ridiculously good.
In just 2 months since its launch, Jingrui Wealth has more than 400,000 registered users, a total transaction volume of 440 million, and 270 million to be collected.
The operating data for the second month increased by 20%-35% compared with the first month, and the operating situation was excellent.
Yu Moutao was a little confused as to why Wang Qihang gave up such a good career foundation and resigned.
Don’t think about it if you don’t understand. How could he have his own chance if he didn’t resign?
After completing the handover of all work, Yu Moutao shook hands with Wang Qihang and wished "bon voyage!"
Wang Qihang nodded and said with a smile: "Jingrui will depend on you from now on. I wish you success in your work!"
…
In Dogfud's office, Lu Fenghai looked at Zhang Yida, the big boss behind the scenes, and asked in surprise:
“Do you want to be a pet e-commerce company?”
“It is not only a pet e-commerce, but also a one-stop pet comprehensive service website.
It has three major business sectors: Pet Mall (online e-commerce), Pet Pet Service and New Retail (offline), and Pet Social (covering pet communities, pet encyclopedias, etc.)."
Zhang Yida said that he had even thought of the brand name, so he just called it "Pete", which is a direct transliteration of pet, which is similar to Dogfud.
Lu Fenghai smashed his mouth, thinking endlessly.
His boss’s main company, Ruixiangcai, received US$500 million in Series B financing, and was non-stop preparing to upgrade Dogfud.
But this is a good thing. For him, he may usher in a bigger stage.
Touching the back of his head, Lu Fenghai said:
"Mr. Zhang, do you have any specific business ideas?"
"There are ideas. How much money does Dogfud have in his account now?" Zhang Yida is more concerned about this topic. He really doesn't have much money except for the salary he receives from major companies.
"As of the end of April, Dogfud has been in operation for three months, with a net profit of about 5 million. Including the 2.6 million you gave us when we founded it, the working capital is probably close to 8 million."
Lu Fenghai took out a financial statement and handed it to Zhang Yida, and briefly explained where the recent larger expenses were spent.
Zhang Yida took the report, glanced at it and put it aside. He thought that 8 million would be enough, enough to support the R&D investment in the early stage of the project.
After the product is officially launched on the market and data is available, Series A financing begins. This is the basic operation of using venture capital money to burn the market.
Zhang Yida picked up a piece of white paper on the table and began to write:
“1. Pet e-commerce-Pate Mall
Focusing on the B2C model, including pet staple food, snacks, medicines, health products, cleaning, bathing, and accessories.
It also includes pet clothing, toys, food utensils/traction, grooming and bathing equipment, pet nests, etc.
2. O2O pet life service platform-Pate Service
Through cooperation with many pet stores across the country, an O2O consumption model of online ordering and offline consumption has been formed.
Covering pet bathing, styling, fostering, neutering, medical treatment, photography and many other fields.
3. Pet theme community-Pate Forum
Create dog forums, cat forums, aquarium forums and other pet forums.
Provides a large number of dog pictures, cat pictures, aquarium pictures and other wonderful pet pictures for users to enjoy and browse.
Create Pet Encyclopedia and establish a professional veterinary team to summarize and list the most common disease symptoms encountered by pets in daily life, and attach the most practical and reliable disease prevention measures, as well as the most detailed and scientific treatment methods.
Compile an informative encyclopedia in the field of pets, covering pet types, daily feeding, care, training, grooming and other aspects.
To put it simply, it provides content through pet communities and pet encyclopedias, and gathers users and traffic who keep pets.
The traffic is divided into two channels for monetization, pet e-commerce and pet O2O life platform.”
Lu Fenghai took the operation plan drawn by Zhang Yida on the white paper and read it carefully.
The more I read, the more frightened I became. It was so detailed and very feasible. From diversion to monetization, it was a complete closed business loop. I couldn’t help but say:
"Mr. Zhang, how do you get such a brain? No wonder you have such a big career, you are different from us normal people!"
Zhang Yida had a good time, these are the leftovers from many people in later generations, and they are still relatively fresh now.
He scratched his head and said: "This operational idea is actually very simple. The difficult part is the execution and implementation."
Then he started to analyze to Lu Fenghai:
“First of all, for e-commerce, we need to build a website and APP, which requires programmers and artists, and to get traffic, we have to spend a lot of effort to promote them.
The pet O2O lifestyle platform needs local promoters to contact pet stores across the country to join our lifestyle platform. This is only the B-side, and we also need to vigorously promote C-side users.
Pet forums and encyclopedias need to recruit new media operators to attract user attention through high-quality article content.
At the same time, users must be guided in an orderly manner to post and share their pet lives, forming a good community atmosphere and user stickiness.
We also need to recruit some veterinary experts to join the platform to answer a series of questions and doubts about pet treatment methods and prevention of pet illness for users.”
Lu Fenghai nodded. Zhang Yida explained it to him in detail. All he had to do was follow the steps step by step.
Immediately afterwards, Zhang Yida withdrew 5 million funds from Dogfud's account and established another Beijing City Pet Information Technology Co., Ltd.
Lu Fenghai also invested 500,000 yuan in shares, and Zhang Yida gave him 10% of the shares and made him the general manager of the company.
As for Dogfud, Lu Fenghai asked Lu Fenghai to recommend a new general manager named Gu Bin. To continue Dogfud's business, he would still help Zhang Yida's parents sell dog food.
Lu Fenghai took 5.5 million, chose an office of 300 square meters, and began to recruit people according to the three business directions required by Zhang Yida.
Programmers, artists, business BD, new media operations, community operations, veterinarians...all in total, we have recruited forty or fifty people.
After recruiting enough manpower, it was divided into three business lines: pet e-commerce, pet O2O, and pet forum, which developed in parallel.
Zhang Yida paid attention to Pate Company for two days when it was first founded, and all subsequent work was handed over to Lu Fenghai.
Lu Fenghai led the team and began product research and development, product polishing...