From my father's point of view, if a company wants to develop, it must not rest on its laurels. It must continuously invest in research and development, and continuously iterate new products to the market. Innovation is the first competitiveness, and sticking to the old rules will only slowly be eliminated by the market.
My mother also had a good intention. It was really risky to rush into an unfamiliar field without thorough market research.
"Today's life is not easy. The house and the car are not the result of twenty years of hard work. What should I do if I lose money in research and development?"
"I still need to invest tens of millions. Is that a small amount? Whose money was blown away by the strong wind?"
Xia Xiaorong was very excited and argued with a red face.
"I know it's not easy to make money. Have I spent a penny randomly over the years?"
"You just think about depositing your money in the bank all day long. Depositing in the bank and buying a few more houses are better than depositing it in the bank."
Zhang Qinghua was also short of breath, so he quickly lit a cigarette and inhaled it into his lungs to relieve his inner irritability.
Seeing this, Zhang Yida quickly came out to smooth things over and said:
"Mom and Dad, what you said makes sense. You have to make a decision before taking action. Doing things recklessly will only result in a bloody head."
"As for you, you're so stupid that you invested 10 million without investigating anything clearly. You have so much money that you have nowhere to spend it, right?" Xia Xiaorong glanced at her husband and said.
Just as Zhang Qinghua was about to speak, Zhang Yida continued:
"As far as I know, there are many giants in the feed field, and the industry output reached 180 million tons last year."
"The top ten giants such as Hope, Shota, Wen's, and Twins together sold a total of 66 million tons last year, accounting for 36% of the industry's market share. Last year, this figure was 29%."
"In one year, the market share has increased by 7%. The giants have obvious advantages in capital, technology research and development, advertising, and supply chain management. Looking at future development, it is foreseeable that these giants will further encroach on small and medium-sized feed companies.
market share occupied.”
"Under the accelerated reshuffle, a large number of small and medium-sized feed companies with an annual production capacity of 100,000 tons will be eliminated by the market."
"If you want to survive in the feed industry, you must improve your product competitiveness and form differentiated competition with the giants."
After he finished speaking, he looked at his stunned parents, who were digesting the information in Zhang Yida's words.
"Son, where did you hear the news?"
Xia Xiaorong asked a little anxiously. She thought that her factory was at its peak, with sales and profits this year exceeding historical levels, reaching 20,000 tons and 10 million. Why did her son say it was about to go bankrupt?
"Look, my son said he wants to develop new products, improve technology, and enhance the company's competitiveness."
Zhang Qinghua spread his hands and said proudly.
"Where did you get this information? Is it reliable? Are a large number of small feed factories really going to close down?"
Zhang Qinghua was glad that he had the foresight, but he also questioned the news a bit.
"It's absolutely true. An old professor from our school mentioned these views and opinions in a special lecture. He calls on small feed companies to transform early and prepare for market impacts as soon as possible!"
Zhang Yida's face didn't turn red or his heart skipped a beat even when he was panicking. Beijing University didn't have an agriculture and forestry major at all, so where could the old professors give lectures?
But it is still a lot of hard work. Continuing to develop new feeds like in the previous life must be stopped. Feed factories that do nothing will also decline in the future.
So he considered his words and said:
“In addition, the old professor also mentioned some opinions and cases on the transformation of small and medium-sized feed factories!”
Zhang Qinghua hurriedly asked:
"What do you mean? Are there any success stories?"
"Transform into a pet food factory!"
"First, pig feed and pet food have certain similarities, and the span is not particularly large."
"Second, with the development of urbanization and the improvement of people's living standards, keeping pets, cats and dogs has become more and more popular. This is a market worth hundreds of billions."
"Third, the industry has developed slowly and has only begun to develop rapidly in recent years. There are no giants in the industry, and there is great room for development and opportunities."
After Zhang Yida finished speaking, he paused and glanced at his parents. Zhang Qinghua and Xia Xiaorong were listening with great interest and quickly urged him to continue talking about successful cases.
"There are many successful cases. The most typical and successful one is Nanhe County in Yandi. In the past, they were all small factories and workshops that processed feed."
"Starting in 2006, these small factories began to transform into pet food. After nearly ten years of development, there are now 38 pet food companies with more than 330 registered brands, with an annual output of 540,000 tons, an output value of 5 billion yuan, and sales volume of 540,000 tons.
Accounting for 60% of the national market share, it has become the largest pet food production base in the country. Currently, the county has 229 pet-related companies of various types, and 33,000 people are directly or indirectly engaged in the pet industry."
“Currently well-known brands in China include Rongxi, Huaxin, Saide, Nok, etc.”
…
Zhang Yida talked for a long time, his mouth was parched after talking, and he drank water while observing his parents who were meditating at the side.
"Then after the National Day, I will go to Nanhe County to investigate. If it is really as good as you say, we may not be able to do it."
"We have all the workers, equipment, and factories ready-made. We can put together 30 to 50 million yuan if we scrape together the funds."
Zhang Qinghua said excitedly, just like discovering the New World of America. He felt like he had opened up a whole new world.
"I think there are quite a lot of people raising dogs and cats in our county. If the dog food and cat food produced can be sold, that would be really good. I heard that a ten-pound bag of dog food costs more than 100 yuan! The profit is
It’s at least several times higher than pig feed.”
Xia Xiaorong was also interested in this and chimed in.
"Mom, this is a good question."
“To produce pet food that can be sold, we must do the following two things.”
"First, we must pay attention to technology research and development."
“The long-term plan is to cooperate with the Agricultural University to establish a pet food research institute, continue to develop and promote new products to the market, and strictly control product quality.”
"The short-term plan is to recruit a research and development team directly from Nanhe and get started quickly."
“Second, it’s marketing channels.”
"The traditional channels are cooperative dealers, shopping malls and supermarkets."
"The emerging channels are to open online stores, cooperate with Internet celebrities to bring goods, and engage in online marketing."
Zhang Yida paused and emphasized:
"Especially in online marketing, we must treat it as the main battlefield to focus on breakthroughs. It is also a major help for us to get closer to the current leading companies in the pet food industry."
"The Internet marketing you are talking about, online sales are just opening a Taobao store. How can we still sell tens of thousands of tons a year?"
Zhang Qinghua frowned and said.
He is not unfamiliar with Taobao stores. He knows that young people like to buy clothes, lipstick and other things there.
"Taobao stores are just one of the online marketing methods. Qiandu search bidding rankings, pet websites, Internet celebrities cooperate with publicity and hype, pet scarf accounts, online public opinion propaganda... and so on can be done. It is to promote the popularity of our products.
Go up."
"Most of the people who raise dogs and cats are young people, and they all go online. We do publicity and advertising online."
Zhang Yida explained the operating techniques in his previous life.
"We are too old to be able to play with the Internet."
Zhang Qinghua shook his head, smiled and said.
"I know how to do it, and you can also find someone to help you. Beijing University is full of talents. I can ask a few senior brothers and sisters who have graduated and are good at Internet marketing to help."
"These are all minor problems. The key is that we have a good production line and good food formulas. If we produce them, we will never have to worry about buying them."
Zhang Yida said confidently.
"Okay, I'll discuss it with your mother and investigate the pet food industry."
"If there is really something going on, let's make a plan and try it out!"
Zhang Qinghua turned his head and glanced at his wife and said.
"Okay then, the corporate strategy consulting class is over, it's time to give the money."
After saying that, Zhang Yida extended his palm towards his father.
"Living expenses are running out so quickly? I just gave you 20,000 yuan at the beginning of school. 20,000 yuan a month is not enough. Your parents still have a hard time making money. They are all saved from bags of feed. You should save money.
Be more economical."
After Xia Xiaorong finished speaking, she slapped Zhang Yida's outstretched palm.
"No, I will teach you how to get rich and tell you a way to make money."
"This kind of strategic consulting services are all paid, and the fees are not low. Considering that you have raised me for eighteen years, the price of raising me is one million!"
"Quick, quick, get the money, get the money!"
Zhang Yida said with an innocent face.
"Okay, I know you have spent all your living expenses. You will go to school in a few days, and dad will give you another 20,000, so save some money!"
Zhang Qinghua looked at his playful and smiling son and said boldly.
Zhang Yida is going crazy. Why don't you believe me? He still has more than 10,000 yuan for living expenses. He is a diligent and frugal person!
"To tell you the truth, a senior brother of mine wants to start a business. He has already gathered a group of top students from Aoki and Beijing University. We are just short of funds. I am ready to invest in them."
"The team is awesome. My senior brother is a powerful person. He is the chairman of the school student union. He has both good character and academic skills. Investing in his project will definitely succeed!"
Zhang Yida could only say this. Based on his understanding of his parents, it would be impossible for him to start his own business.
I took out the business plan that I had used when chatting with Lin Zhenyang in the cafe that day and explained to my parents the future trends and prospects of Internet financial entrepreneurship.
"You said you can get loans through this website in the future? Can you also invest and manage finances?"
Zhang's father said.
"Yes, Jack Ma has started working on it a long time ago, and Yu'E Bao will be released in June."
After Zhang Yida finished speaking, he took out Alipay on his mobile phone and showed his parents how to transfer in and out, as well as the rate of return.
"Jack and Ma are doing it, how many college students can compete with others?"
Father Zhang pursed his lips and said.
"Aspirations don't lie in young years. This market is trillions in size and very big. It has not yet formed an inherent power structure."
Zhang Yida said unconvinced.
"If you ask me, it would be better for you kid to study hard than anything else. Just let your father and I worry about business matters!"
Zhang Yuzhong said earnestly. Why didn't this child go to the capital to study for a month and become a bad boy? His temper has also started to become wild. He needs more education!