This question raised by Dai Wei made Zhang Yida very confused and his mood fluctuated.
Investing in Byker Technology, this cycling tourism project may fail like the previous one.
However, this is like establishing an online relationship with Daiwei. Once we have established a relationship, we can continue to be an angel investor when we engage in shared bicycles in the future.
At its peak, fof bicycles were valued at US$4 billion. Jumping off the bike at this time would definitely make a lot of money.
Then, because fof missed the opportunity to merge with Baimo Bicycle, it was blocked by Didi's veto power, unable to raise capital, and the debt crisis broke out, sliding all the way into the abyss.
Even the deposits paid by users for riding bicycles were misappropriated, and finally they were appointed as agents to be executed by the court.
Zhang Yida felt it was a pity. Bicycle sharing was a good project, and it was a pity that it was wasted like this.
The reason for fof's collapse was not only the vicious competition among peers, but Daiwei himself as CEO bears a great responsibility.
Indecisiveness and lack of management capabilities for large companies are all Daiwei's shortcomings.
What if you do it yourself?
Zhang Yida thinks this is completely feasible.
First of all, there is no shortage of money and people in the early stage of starting a business. We set up a company and started investing on the campus of Peking University. After we achieved some results, we started to introduce venture capital.
Moreover, shared bicycles, as a traffic portal, can guide many users to Rui, and mobile payment can also use this shareholder momentum to harvest a wave of users.
The most important thing is that Fof is still working on a cycling tourism project, Baimo has not yet been established, and Hello Bicycle is not even a shadow.
If I had launched shared bicycles one year earlier than in my previous life, I would have had a great chance of leaving all competitors far behind.
If you launch shared bicycles first, it is inevitable that others will follow suit.
In particular, some venture capital companies that cannot invest in their own bicycle projects will definitely turn to other competitors.
If there is a tug-of-war and vicious competition with these competitors that have received venture capital and capital support, they will fall into the deadlock of shared bicycles in the previous life.
Of course, there are not no solutions. We can start from several aspects:
First, spread bicycles across the country as quickly as possible and occupy most of the market share. A quick victory should not give other competitors and capital any opportunity to take advantage of it.
Second, let shared bicycles generate revenue and have the ability to generate their own blood.
In the past, major bicycles competed viciously, engaged in price wars, rode for free, and gave out red envelopes to users.
It's great to attract new users, but once the emergency comes and you find that your food and supplies are gone, you have no choice but to surrender.
If you want to do it yourself, you can get Ruixiang and Yimin to play together.
Bicycle advertising traffic has an additional financial monetization channel, and Yimin and Ruixiang gain users. A win-win situation for all three parties!
Third, the detours that fof and Baimo took in the previous life cannot be repeated. Bicycle quality, release area, and smart locks all have to avoid some minefields.
After thinking about this, Zhang Yida no longer struggled and decided to start a shared bicycle project on his own.
He looked at Dai Wei and several of his partners who looked forward to him.
Only then did Zhang Yida come back to his senses. It turned out that he had been thinking about sharing bicycles for more than ten minutes, leaving them alone.
Dai Wei and others thought that Zhang Yida was thinking about angel investment. Seeing that he was looking deep in thought, they did not dare to disturb him.
Looking at Dai Wei and the others, Zhang Yida pondered for a moment and said:
"I can invest in you!"
"Really? That's great, thank you, Yida!"
Dai Wei and several partners were so excited that they almost jumped up.
Zhang Yida's idea is to give Dai Wei a chance to see if he is still as aggressive as in his previous life.
The most important thing is to let him devote all his energy to cycling tourism projects and not follow his own trends.
"One million yuan angel investment, 10% shares"
This is the angel investment condition proposed by Daiwei and his team.
Zhang Yida accepted the offer without even paying the price, and then arranged for finance to contact them.
…
Back in the office of Ruixiang Company, Zhang Yida took out a pen and paper and started writing and drawing.
Shared bicycle structure: bicycle + smart lock
Bicycles are very simple, you can just find a bicycle factory to produce them.
For bicycle structure, Zhang Yida prefers the solid tires of Baimo, which do not need to be inflated or damaged, and are strong and durable.
This can reduce a lot of logistical pressure and is worth it even if the cost is higher.
Smart locks are a bit more complicated and have many functions:
The first is the function of scanning the code to unlock the lock. The smart lock must be equipped with a communication module. There are three types of communication modules:
Supports 2G communication module, communication module based on NB-IoT cellular network, and Bluetooth mode.
Bluetooth connection unlocking has many shortcomings, such as unstable connection and poor compatibility of Bluetooth chip versions of various mobile phone manufacturers.
Got passed first.
2G uses GPRS traffic to unlock the car. Unlocking and returning the car is reliable, and the location information can be updated in time, so it is more accurate to find the car, lock the car and leave, and return the car is also convenient; the disadvantage is that it consumes a lot of electricity.
Zhang Yida decided to use 2G communication modules in the early stage, and then gradually adopt NB-IoT IoT as it developed.
NB-IoT technology has more than 100 times higher connection capacity than traditional mobile communication networks, and can support the connection of 100,000 devices. The signal penetration is also stronger than the existing network, and the signal can be received in the basement to unlock and close the lock.
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However, the current network infrastructure is not perfect, and it is unrealistic to cover a large area, and the cost is higher than 2G.
There is also a timing and charging function. The smart lock captures the user's unlocking and closing status, calculates the user's usage time, and then charges.
Finally, there is the real-time vehicle monitoring and anti-theft function. The smart car lock contains a positioning chip, so the location, status and flow of each vehicle can be accurately controlled through the GPS positioning on each vehicle;
If the background data shows that the car has not been used for a long time or is located abnormally, special operations dispatchers can be arranged to find the car.
There is another thing, Zhang Yida remembered, cloud platform, and wrote the words "cloud platform" on the white paper.
The cloud platform mainly implements data storage and management, and is the hub of the entire shared bicycle operation.
Specifically, after the user scans the QR code, the unlocking command will be uploaded to the cloud system to unlock the bicycle;
At the same time, the real-time status and positioning of shared bicycles will also be uploaded to the cloud, thereby realizing the function of synchronized billing.
User recharge and payment services can use Mobao payment.
However, the cloud computing service Ruixiang United Guanghua College is still in the research and development stage and has not yet begun large-scale commercial use.
Ahri and Penguin definitely cannot be used, so we can only choose Huawei to cooperate.
Zhang Yida looked at the bicycle structure diagram he drew on the white paper and the rows of annotations next to it.
After thinking about the bicycle manufacturing aspect, it’s time to consider funding.
Zhang Yida rubbed his temples and realized that he was really short of money.
Ruixiang engages in mobile payment, which is a bottomless pit, and the money from financing and financial advertising has been poured into it recently.
Yimin has just started to make a little profit. In addition to using part of the US$25 million earned from gambling to acquire financial licenses, the rest of the money was used for risk control research and development and offline store construction.
Huayi Capital is a poor man. It only relies on customers’ money, and it is still trying to raise funds. When shared bicycles start to improve a little, a venture capital investment is still possible.
Dogford Company allocated 5 million yuan at the end of April to prepare for the establishment of Pate Company. Now more than two months have passed, and the financial report shows a profit of more than 5 million yuan. We can support 5 million yuan here.
It has been more than two months since Pate.com was established. Zhang Yida invested 5 million and Lu Fenghai invested 500,000. At present, the money has almost been burned.
Some time ago, Lu Fenghai called Zhang Yida to help with financing. He was also a poor man who had a difficult life.
By the way, there is also salary. Zhang Yida remembered that the annual salary given to him as chairman by Ruixiang Group was 3 million, while Yimin had settled for 2 million, which was less.
The total of the two is 5 million. If you advance your salary for the next year, you can still make up 5 million.
In addition, Yimin and Ruixiang have paid themselves more than 2 million yuan in salary over the past six months, and they still have 1.5 million yuan for normal expenses.
Last year, I sold 1% of Ruixiang's equity to Heishi Capital in exchange for 12.2 million yuan and used 11 million yuan to set up Yimin Company. Later, I went back to pay off the mortgage loan during the Chinese New Year. I paid another hundreds of thousands in interest and spent tens of thousands on buying gifts for my parents.
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The card remained untouched, and when I checked, there was still one million left.
He also wanted to invest 1 million yuan in Daiwei. Zhang Yida regretted it because he was also short of money!
500+500+150+100-100=11.5 million
Zhang Yida found that after rummaging through all his belongings, he could only collect this amount at most.
The car is in Ruixiang's name, and the house is in Yimin's name. If he takes out a mortgage loan and shamelessly lets the company lend it to him, he can still collect another four to five million.
This is the entire starting capital for shared bicycles, 15 to 6 million.
Sharing bicycles is an asset-heavy project. If you want to build a reputation in the early stages, you will have to spend a lot of money.
And if you want to seize the market quickly, you cannot develop bit by bit. You cannot give other competitors too much time to catch up.
After some calculation, the initial capital of more than 10 million yuan was only enough to build 10,000 bicycles.
Moreover, we have to build a team, rent an office, and invest in research and development. It is estimated that we will not be able to build even 10,000 cars, but at most five or six thousand.
In fact, if conditions permit, Zhang Yida wants to sell 100,000 bicycles at once, and put 10,000 bicycles in one city, directly covering 10 cities.
The speed of development is incredible!
But this is just something to think about. The production cost of 100,000 vehicles alone is more than 100 million, plus the labor cost of the scheduling and operation team, it can't be achieved without 200 million.
After withdrawing his thoughts, Zhang Yida began to think about Ruixiang and Yimin's advertising placement.
Advertisements can be displayed on the car body, advertisements can be displayed on the startup page of the shared bicycle APP, and advertisements can also be displayed in the APP.
You can also create a nine-square grid in Touronghui to provide an entrance to shared bicycles. Authorize Mung Bean Credit, and if your credit score is higher than 600, you can ride a bicycle without a deposit.
You can bring a wave of users to Mung Bean Credit!
Mobao Pay is the preferred recharge and payment method for shared bicycles, and it can bring a wave of users to Mobao Pay!
For deposits, we can create a financial product in shared bicycles, current financial management, and the deposits will generate interest. Users can withdraw the deposits at any time, and there will also be income.
It can help Ruimin Financial Management attract a wave of users! Once the users have tasted the benefits, they may even increase their investment.
The loan supermarket and financial management supermarket can also be added to the bicycle APP later to earn some advertising diversion fees.
There were more than 200 million registered users of shared bicycles in 19 years ago, and the traffic was also huge. It is necessary to use it rationally.
I still need to give the bike a name. What should I call it?