The next day, at the "Unnatural Death" ratings report analysis meeting, the atmosphere was quite depressing.
The results of the first episode were very ordinary, far lower than expected. The average time-sharing rating was only 15.3%, the highest time-sharing rating was 17.5%, and the viewing share only accounted for 29% of the same time period. In terms of large-scale productions and prime time,
The results of this opening season can only be said to be average, especially when compared with "Naoki Hansawa", it is even more unpleasant to watch.
Yoshizaki, Miyawaki, Shiraki and others who participated in the analysis meeting all looked at the chart in hand, looking at the nose, nose at the mouth, and mouth at the heart. No one planned to speak first, and they didn't know what to say after they invested so much.
I spent a lot of money and energy, and finally got such a result, I can't feel anything but frustration.
This should be considered a small failure...
Qianhara Rinto didn't say anything, his face was calm and he maintained his usual calm expression. But even if he was mentally prepared for this situation, now that it really happened, he still wanted to scold nhk in his heart. The other four were really watching.
It's not like others are any better, they come up with this kind of airplane, and they insist on airing it at the same time as his program. As a result, everyone loses, and it completely harms everyone and not oneself.
Sakurajima TV's "Late Night Urgent Search", due to the support of the audience in the first two seasons, has slightly better results than them, with an average time-sharing rating of 15.4%, but for the "Late Night" crew, this is not a good thing at all.
If the TV station hadn't arranged for them to move the time slot, the show itself should have achieved better results. They are currently only ranked fourteenth on the popular list, and they should have been able to enter the top ten or even the top five at the beginning of the season.
It's not that I can't think about it.
Tokyo Broadcasting Teb's "Girls' Emergency Department" is in a worse situation. Even with the support of old viewers, the average time-sharing ratings are only 12.8%. It is estimated that if it performs like this under normal circumstances, it will most likely be cut in half;
The situation of Asuki TV and Tokyo Broadcasting Teb is similar. The original main force of the Taiga drama "Yasuda Nariyu" dropped sharply from the 24.1% time-sharing average of the last season's final episode to 12.2%, which is considered to be half the score. It is estimated that the producers will
The son was so angry that he vomited blood.
The new variety show created by Fujisan TV to test its firepower was the worst. It only received a 5.2% ratings, and it was simply used as cannon fodder.
The eight o'clock slot on Friday night has simply become a meat grinder on the battlefield of ratings share, with five good programs kneeling down together.
Chihara Rinto carefully looked at the ratings report, and did not think that the poor performance was a problem with the series itself. The ratings curve was very smooth and stable, showing a slowly rising posture, proving that the audience would stay as long as they watched it, and rarely
Some people abandoned the show midway and left. It can only be said that the audience was divided far more than expected.
I somewhat overestimated my own appeal. Even if I made a movie called "Naoki Hansawa" that caused a huge response from the society, it is still far from the realm of the movie king Cameron. "Piranha", "The End"
"The Writer", "True Lies", "Titanic", and "Avatar" have accumulated a reputation along the way. As long as it is a Cameron movie, fans will not make a second choice. Chihara Rinto also wants to be in the Japanese drama circle
With such influence, as long as his name is printed on the promotional poster, the audience will automatically sit in front of the TV on time.
Sure enough, it's too early to be complacent. If you want to really set off a viewing frenzy in the TV drama market with your own name, you still need more accumulation, and in the process, no one film can fail!
There’s a long way to go!
Chihara Rinto recognized the reality there, with a super serious expression, which immediately made the atmosphere of the analysis meeting more solemn. Murakami Iori coughed dryly and said softly: "Chihara, say something!"
Among the people present, she was the only one who dared to talk to Qianhara Rinto at this time. She felt that the current results were not ideal and everyone was in a bad mood. So, don't scare everyone with a serious face. You are the backbone of the team.
, and it’s really time for you to speak!
Qianhara Rinto came back to his senses and did not rush to speak. He looked around carefully at his creative team members and found that they were indeed a little downcast. He couldn't help but smile and said: "You don't need this expression, do you? The four major commercial channels want to suppress us, we
The results at the start of the season were indeed not very good, but I don’t think that’s a bad thing.”
When he smiled, the atmosphere in the analysis meeting instantly became more relaxed. Everyone secretly breathed a sigh of relief and looked at him together, waiting for him to explain in detail.
Chihara Rinto closed the ratings report, sat there with his hands clasped against his chin, and said with a smile: "We have always wanted to have a prime time period for word-of-mouth. Everyone knows this, and this is also the expectation of our crew. If we can always
It is developing smoothly. There will be more and more programs in the future. It is very beneficial to have a prime time slot with good reputation. At least as soon as any new drama is launched, it can get a considerable audience base, and the corresponding advertising fees and other income can also be greatly increased, which can be supplemented into production.
The budgeted expenses can also be increased, forming a virtuous cycle.”
Everyone nodded unanimously. Everyone wants the prime time slot for word-of-mouth. There is nothing wrong with this, but what does this have to do with the current results?
Chihara Rinto continued: "This is also what the four major commercial channels have been pursuing. They all have their own prime word-of-mouth slots, but does anyone know how their prime word-of-mouth slots came about?"
Yoshizaki Shingo and others looked at each other, feeling that it was a long time ago, at least dating back to the mid-to-late 1980s, which was seven or eight years ago. They didn’t know how to answer for a while, and Chihara Rinto didn’t need their answer.
, said directly: "The answer is very simple. After a long period of fierce competition between them, the winner used one good drama after another, one good program after another, to win continuously in a certain period of time, and accumulated bit by bit.
The advantage of word-of-mouth has caused others to lose their confidence in winning during this period and have to give in!"
After he finished speaking, he looked around at his fellow creative team members again and said softly: "It's our turn now!"
The words were spoken softly, but with a heavy weight. The faces of Shingo Yoshizaki and others instantly became a lot more serious. The words "fierce competition" seem to be easy to say, but later generations will only remember those programs that won the ratings at that time, and
The creative team lost, and countless efforts were wasted...
Qianhara Rinto was silent for a while, and his expression became serious. The smile disappeared and he continued: "The current situation is indeed a bit bad, but I think this is a crisis and an opportunity. We finally have a chance to prove ourselves and prove that we are qualified.
On a certain day of the week, have an exclusive hour!”
"This is a test for us, a touchstone of our ability, and a challenge for us! We spent nearly three months preparing and worked overtime continuously. Everyone has tried their best. I can say responsibly
In a word, we made a good TV series! So looking at it this way, is there any better time than now to take on the challenge?"
"I don't think so!"
Chihara Rinto's voice was very soft, making people have to listen carefully, but his tone was very firm and powerful. Finally, he smiled and said: "If we really want to get a golden reputation, we must win this competition and work harder.
And I believe we can definitely win. "Shiqi" only had 2% in the first season, but we later achieved more than 20%. "Naoki Hansawa" even set a record for the highest ratings in history. I have never doubted our strength!
"
After a pause, he smiled and asked, "Does anyone have any doubts about this?"
Shingo Yoshizaki and others looked at each other, laughing and shaking their heads together, while Rinto Chihara smiled even more happily, with very bright eyes: "Okay, let's take this opportunity to start creating our own Friday eight o'clock prime time. First,
Start by defeating the opponents at the same time!"
Chihara Rinto is the backbone of this team. He is emotionally stable and confident. He shows the courage to face challenges and fight. Suddenly everyone feels calm and immediately feels that it does not matter if the results are not good at the beginning of the season. It is a crisis.
Is this also an opportunity to show strength and create a prime time slot exclusive to people like myself?
This idea is really tempting, so go for it!
They became energetic again, and began to carefully analyze the ratings data chart one by one, searching for every tiny fluctuation. Every audience was precious, and they couldn't afford to lose it at this time.
It's just that they had been very careful in filming, and there were basically no problems that could be found now. When the analysis came to an end, Rinto Chihara looked at the two executive directors Yoshizaki and Miyawaki, and seriously ordered: "We must not relax on the quality. Let's work in advance."
We started shooting just to ensure quality, so please make sure you control this."
Yoshizaki and Miyawaki nodded seriously at the same time, promising that even if the results are not good, they will not relax their requirements for shooting quality. On the contrary, they must work harder!
Chihara Rinto asked Murakami Iori again: "How is the sales situation of the theme song?"
Murakami Iori immediately said: "It's still early and the statistics haven't been released yet."
"Notify me at any time when you have data, and tell me in time if there are any special circumstances." Qianhara Rinto said, and then he pondered. He didn't know whether this trump card could have the effect of a surprise attack. Now he is stuck in the quagmire of melee. It was originally used to make the icing on the cake.
The theme song may become the winner, so we must pay attention to it.
Iori Murakami wrote this matter down in a small notebook and listed it among the urgent matters, and then began to propose adding additional content to "Human Observation" to further promote the new drama. At the critical moment, "Human Observation" was raised by a girl like
Variety shows will have to be sacrificed.
The group of them united as one and began to work hard to create a prime time slot. They discussed it in detail at the analysis meeting for a long time. It was so long that the filming plan was almost delayed before they stopped talking. They immediately split up and worked on their own tasks. They seemed to be more motivated than before.
, and Chihara Rinto has no intention of seeing what the mainstream media has to say. He has experience now. Those drama critics are all slippery. If they don't show it for two or three episodes, they won't draw conclusions and will definitely be vague.
Ci, for fear of ruining his reputation and seeing it in vain.
He doesn't care about this for the time being. He only cares about whether the theme song can be as popular as in Another World and help greatly improve the reputation and ratings of the series. However, he can't get specific data for the time being, so he can only wait for feedback.