Iori Murakami and Arima Fujii were happy there for a while, sighed for a while, and then noticed Rinto Chihara meditating there, and couldn't help but asked strangely: "Chihara, are you unhappy?"
The previous highest ratings of the night drama "House of Horror" was only 1.1%, but it suddenly increased by nearly five times, which is definitely a great event. At the producer meeting just now, she felt that her supervisor was not taken seriously before.
, they all obviously became friendly to her.
This was a kind of recognition. She was very moved by the recognition that the advantages of performance overcame the disadvantages of gender!
She felt that with this kind of achievement, the creative team should be overjoyed, but Chihara Rinto didn't have much joy on his face, which was a bit strange.
Chihara Rinto is really not excited. The previous night drama created a huge mud pit. They have worked hard for so long and racked their brains to make a good movie. At most, they can barely fill up the mud pit.
It's okay to cry, but it's too early to say I'm happy!
In the past, the film had to retain 2 to 3% of the audience base, only then could it be said to have a basis for word-of-mouth spread. Now it can only be said to be so-so, and it was a waste of a week. However, he also looked at the situation and laughed in a cooperative manner: "I'm happy.
, but I’m also a little emotional.”
The Japanese workplace also requires facial expressions. You have to be in sync with everyone. This is called reading the air.
Iori Murakami nodded and sighed: "I understand how you feel." But she immediately laughed again, "But the response from the audience was very good. In the morning alone, more than ten calls came in to support us."
The fat girl clerk who was responsible for answering the audience's feedback call came to her to report. She smiled so much that her face turned pink. This kind of satisfaction of being recognized is really precious.
Fujii Arima was also very happy and nodded repeatedly, feeling that he finally didn't have to rush to the street this time.
Chihara Rinto did not object to their happiness, but it was still far from his goal and it was not yet time to be happy. He quickly shook the ratings report and said with a smile: "Let's get to work?"
"Yes, we can't delay the business." Murakami Iori immediately became serious, restored his professional attitude, and began to analyze the charts with the director and screenwriter.
This is the biggest reason for filming while broadcasting. The ratings report is not used for self-satisfaction, but to provide a basis for adjusting the filming.
Fujii Arima also became serious. While recalling the plot time, he used his finger to compare the time-sharing ratings chart and said: "Every time Takeda is involved, the ratings seem to drop slightly."
Murakami Iori nodded and asked: "Then do you think it is Takeda's problem or the unit drama structure's problem?"
"It's hard to say. There is indeed a slight problem with Takeda's performance. I'll ask him to work harder on his side. On the script side..." Fujii Arima looked at Chihara Rinto, and Chihara Rinto said cooperatively: "I'll tell you later.
Try to let Takeda be connected to the plot of the short drama, and the transition between short dramas should be softer."
"Then let's try to adjust it first, and we'll take a look at the situation in three or four episodes." Iori Murakami made a decision, and then pointed to the place where the fluctuations were more severe and seemed to be losing viewers and asked: "What do you think is here?
what reason?"
"This has nothing to do with us. This is the hour. The clock probably struck the hour. Some viewers found that it was too late and had to go to bed." Fujii Arima has rich experience.
"Then when editing, try to increase the level of stimulation on the hour so that these people won't be able to leave. As long as it lasts for five minutes, they will be willing to stay up for half an hour late." Qianhara Rinto was full of bad thoughts.
"That's right, if you miss the hour, most people will wait for the next hour to do what they need to do. This is a good idea!" Murakami Iori thought it was good, and then asked: "What about the scheduled time every day?
What kind of stimulation unit is seven minutes long? How effective is it? Should it be more compact?"
"You can't tell from this episode, but it feels like it's okay once every seven minutes. If you speed up the pace, the audience won't be able to keep up, right?" Fujii Arima also said it wasn't very good, but this bad idea was Chihara Rinto's. I feel like
It's okay, but he can't decide whether to change it or not.
Murakami Iori wants to stabilize the audience and wants to tie the audience in front of the TV and run away one by one. "But speeding up the excitement and keeping the audience at a higher level of tension is good for reducing attrition."
"I think there's nothing wrong, so it's better not to change it casually." Chihara Rinto interjected. This is a by-product of later generations of brain science research. Stimulation once every six to seven minutes can maintain the attention of adult audiences without making them uncomfortable.
It's just right to make adult audiences feel tired.
For example, when making a horror movie, even if you can't let the murderer chase the heroine with a chainsaw every seven minutes, you still have to forcefully stimulate the audience every six or seven minutes, even if it has no meaning in advancing the plot.
A sudden grimace, sudden footsteps coming from behind, the heroine showing some flesh, etc. Anyway, you have to keep the audience in a state of tension. You can't let the audience think about anything else. What if he thinks it's too late and goes to bed?
?
Of course, you can't stimulate it too frequently. The brain is very delicate. Once it feels overtired, it will instruct the body to turn off the TV or go to sleep.
If the audience is asleep, then where will the ratings come from? So don’t do it!
…
Finding problems after the broadcast is an extremely important task for the creative team. They gathered around and discussed for half an hour, as carefully as three conspirators preparing to murder the audience. They wished they could analyze the audience from the chart.
After going to the toilet several times and defecating for a long time, I finally gave up when I could no longer find any problems. In fact, there were not many problems, and the situation could be said to be excellent.
After finishing the analysis, Iori Murakami felt a sense of satisfaction and said with a smile: "Thank you for your hard work, you can produce such a good work." She wanted to thank Chihara Rinto even more. This drama won because of the script, but the director was here, so she couldn't favor one over the other.
, we can only thank you together.
Fujii Arima also looked relaxed and said with a smile: "Qianhara's script is good, and Miss Murakami has a keen eye for talents."
Chihara Rinto also hurriedly followed up. This was a workplace bragging and must be participated, otherwise it would appear that the collaboration was not high. He said modestly: "The main reason is that Ms. Murakami was well prepared and Mr. Fujii took the photos well."
The three of them started spinning around in circles to flatter each other in the workplace, which was regarded as a celebration of a small victory. After spinning three times in a row, Murakami Iori smiled and said: "Okay, okay, this is the result of our joint efforts, then what happens next?"
We need to take it seriously when we come down, and the quality of the series must keep up."
Qianyuan naturally nodded in agreement, this is correct. This is a marathon that will last for nearly a hundred days. Of course, we must maintain quality, retain the audience, and create better results in the future.
"Then let's keep things as usual and start working!" Murakami Iori clapped her hands and dismissed the meeting. Her expected goal was not high. In fact, she would be very happy if the average ratings at the beginning of the season were above 1%. Now it is close.
3%, hopefully reaching 4%, or even 5%. The maximum ratings may be 8~9%, and she feels even better. The pressure is really reduced. She has a stress constitution. With a small amount of pressure, her face seems to disappear immediately.
It's swollen a lot, but at least it's far away from the pig's head.
Chihara Rinto was startled for a moment, and suddenly felt that something was not right, so he ended the meeting? Is this how you plan to do nothing more? Next, we should come up with a new publicity plan and pursue the victory while we are victorious!
These two people have low expectations. They are satisfied with the status quo and want to maintain it. This is normal. He can understand it, but understanding is understanding, but he cannot allow this to happen. Even the choices of Murakami and Fujii are not wrong. The current ratings
The momentum is good and the results at the beginning of the season are also good, so just keep doing this and wait for the results to grow naturally!
But for him, who knows how long it will take for natural growth to attract full attention!
Each of the golden ten years is precious, and you must become famous as early as possible, otherwise he will ask for an independent screenwriter and be as tired as a dog. What on earth is he planning?
We must not be content with the status quo, and this trend must not rise!
This involved the progress of his plan and his fundamental goal. He didn't care about being low-key and modest, and he didn't care that it was the producer's right to determine the crew's goal. He quickly said: "Ms. Murakami, Fujii-kun, are we just going to follow this step by step?"
Don’t do anything more and just wait for the ratings to grow naturally?”
Murakami Iori was already packing her things to leave. She gave him a strange look: "What else do you need to do?"
She felt that she had done everything she could, and then it was just a matter of repeating it, trying to improve at most. Chihara Rinto didn't like this. He thought about it, made a snowballing gesture, and said: "We have a good momentum now.
What follows is a snowballing process. In the early stages, the bigger our snowball is, the better the results we will get in the end, so... we should continue to increase publicity instead of doing nothing."
Murakami Iori was even more strange. He opened his mouth to ask what else he could do. Fujii Arima interrupted and asked strangely: "Qianhara, are you dissatisfied with the current results? What are your expected ratings?"
The current situation is already very good, what else do you want?
Chihara Rinto did not hide anything and said directly: "I hope the average ratings of the final season can reach more than 20%."
Iori Murakami laughed dumbly, and looked at each other with Arima Fujii. He suspected that Rinto Chihara had just entered the industry and could not understand professional charts. Arima Fujii shook his head and pointed out a few key data to him with a helpless smile.
Said: "Qianyuan, it is good to have this ambition, but based on these data we can deduce that during our program period, only about 15 of every 100 TVs are on, and we can get three of them in the final season.
One percent is already pretty good. If you want an average ratings of 20%, it’s impossible to get all these people to watch our program.”
He still has some appreciation for Chihara Rinto, but he didn't say it too harshly. Other TV stations are not free of charge. How can a certain drama dominate the world? This is not the time when there is only one TV station in the country. Now it is enough to account for half of the country.
It has been written into the history of television programs in this country!
Young people just think too much and ignore the reality and their heads are burning. There is really no way!
They disagreed and thought it was impossible. Not only did Chihara Rinto not take it seriously, he became more serious and said: "Yes, I understand this. This is a natural disadvantage of late-night dramas and we cannot avoid it. But I personally think that 20
It’s still possible to achieve an average viewership rating of over %, and we shouldn’t fall into misunderstandings!”
"At present, there are indeed only so many viewers in the late night period, but this does not mean that there will only be so many viewers. After all, the viewers are alive, not robots, and do not have to sleep at fixed times. We still have potential audience groups, and we need to tap them.
It must be dug out, and the sooner the better!”
After a pause, his expression could be said to be serious. His talent activated, making Murakami and Fujii look away, but his voice was very soft, "We can do our best this season, why wait until
Next season? If next season isn’t good enough, do we have to wait for another season?”
"We should not be content with the status quo, but should be more proactive. Starting from this season, the audience can wait until 11 or 12 o'clock to watch our drama!"
Time waits for no one, there is nothing wrong with being proactive!