Murakami Iori looked at the fanatical fan groups and didn't feel that the times had changed. But if someone else said this, she would probably laugh it off and ignore it. However, Chihara Rinto is always very far-sighted. He said that the times have changed.
Even if you don’t understand why, it should be worthy of attention - if the times really change, those who can be the first to step on the right beat will definitely receive generous feedback, which cannot be underestimated at all.
She urged directly: "Qianyuan, what on earth do you think, sue me directly, hurry up!"
With a smile on his face, Qianhara Rinto pulled her away from the aisle and went to a corner of the theater so as not to disturb other people's entry and exit. He asked with a smile: "If you really want to say it, then we have to start from the beginning. Do you know how idols emerged?
?”
Iori Murakami recalled, "A talent show in the early 1970s?"
Chihara Rinto smiled again and said: "That's right. Then in the 1980s, music programs grew stronger and more and more talents emerged, involving TV series, movies and other aspects. This is the first generation of idols, but this generation
Idols have one characteristic in common..."
"What is it?"
"Perfect!" Qianhara Rinto looked at the six girls in sailor uniforms on the stage and chuckled: "It's so dazzling that it makes people look forward to it, and they hope to be like that. In short, it's very fake. No matter what is happening behind the scenes, there is nothing on the surface.
Flaws, everything is illusory, everything is staged.”
After a pause, he smiled again: "That was the first generation of idols. They were tired of the audience. They were already extinct when we entered the industry and we had no contact with them at all. Then we entered the idol winter period, and the number of idol groups dropped sharply. Either
Transformation, or starting to try other ways of living, we have been exposed to these, do you remember?"
Iori Murakami nodded and said thoughtfully: "Those idols no longer rely on TV stations to survive, nor can they survive on TV stations, and have turned to self-operation. When I contacted them, they were all flattered, unbelievable, and skeptical.
We are actually spoofing a variety show, and we plan to use comedians to replace idols."
Chihara Rinto smiled: "Yes, those idols have been exploring new ways of living. They can't appear on the screen, so they have begun to take the road of being close to the people. They hold handshake parties, support parties, road shows and performances, and directly meet fans face to face.
Although there is less falsehood, it is still generally high-minded and wants fans to follow it. But now the times have really changed. What you see is the second generation of new idols. Their skills are very poor... The skills of idols were very poor before.
The second generation is even worse, they are just like a group of trainees, but this is the right way."
"The first generation is false and is playing 'self', while the second generation begins to seek truth and show their true selves freely. It doesn't matter if they sing wrong, it doesn't matter if they are picky about food, it doesn't matter if they are angry. It's a good thing to cry and be weak.
In this way, they are getting better and better under the watch of fans, and fans also get a sense of accomplishment and satisfaction from their growth, and see themselves and their idols as one - nothing is more important than their own success. Fans feel like they have become these second-generation idols.
At this moment, when buying a CD or buying a support coupon can determine your idol’s or even your own success, no one will be stingy at all.”
"We share the same destiny with our fans, and even leave our success or failure entirely to the fans to decide. This is really a new path." Chihara Rinto said and sighed, "Facts will prove that they really know how to do it.
Success is not just ordinary success."
The second generation of idols does have a special charm. Some fans can follow the idol from the late 1990s to the year when he traveled back in time. They can watch an ignorant teenager who loves to complain turn into a boy who can enjoy the show for the sake of the effect.
A resolute man who jumped off a building, and this is also the source of future shooting stars - he can sing too beautifully, or he can't play basketball, it doesn't matter. What he sings and plays is not for you, but for his fans.
It doesn't matter if you have flaws, as long as you work hard enough, there will always be people who feel sorry for you and will buy it.
The idol industry is not as simple as it seems on the surface.
Murakami Iori looked at a girl on the stage who was a little clumsy and her dance steps were always a little messy, and then looked at the men lying on the edge of the stage, anxiously encouraging her. She really wanted to dance for her, and she finally understood.
He muttered: "Listening to what you said, it does seem to feel different."
Chihara Rinto smiled and said: "There is also data support. Since the second generation of idols began to appear one after another, the operating conditions of idol companies have improved greatly. The annual return rate has increased by more than 27% year after year, and the number of idols has also begun to increase."
"How many are there now?"
"From more than 4,000 people in 1993, there are now 19,000 people in Tokyo alone, and there may be more than 30,000 people nationwide." Chihara Rinto said with a smile. This figure includes trainees and alternates.
Students (those who have not been assigned a team after training), but do not include wild idols, such as those who have accumulated fans on the emerging Internet.
Murakami Iori was stunned for a while, and his expression also cheered up. He sighed a little that Qianhara Rinto was really not so sharp, and he discovered this kind of thing quietly - times have really changed, and a new trend has formed, and we must really take good care of it.
use!
She immediately said: "I understand what you mean. Emerging idols are re-emerging. We can rely on them to produce a number of main programs and overall increase the average ratings throughout the day. This is indeed a good idea. I support you!"
Qianhara Rinto was stunned and said helplessly: "You don't understand, I didn't mean that."
Murakami Iori was stunned: "What does that mean?"
Chihara Rinto asked back: "If we use idols to achieve good results in a certain season, do you think Sakurajima and Tokyo Broadcasting TEB will just watch?"
"Of course not, they will imitate it soon." Murakami Iori replied immediately, let alone the Big Four, everyone would copy anyone who had something new, and even she would do the same.
Chihara Rinto smiled even more happily, "That's it. Simply cooperating with idol groups will not allow us to successfully suppress the four major commercial channels. At most, it can only allow us to gain a certain advantage in a short period of time, and... a single
The number of fans of idol groups is limited, and they may be able to increase the ratings of certain programs, but to make a difference throughout the day and truly suppress the Big Four, it is not enough!"
Murakami Iori thought it made sense and couldn't help but fell into deep thought: "What should I do better?"
Chihara Rinto said without hesitation: "We will make our own idol group!"
Iori Murakami was speechless. She was stunned for a while and then said: "Are we an idol group?"
This can only be said to be whimsical. This is not our expertise at all, okay?
Qianhara Rinto didn't realize anything and said with a smile: "That's right! Maybe it shouldn't be called an idol group, it should be called an idol alliance. The scale needs to be large, and the number of members is tentatively set at 300! Or it can be more, wait and see the actual situation
We will consider the issue of increase or decrease depending on the situation.”
Murakami Iori looked at the six little girls on the stage, then looked at Chihara Rinto, her expression became cautious, and she suspected that Chihara Rinto had found a good direction, was too excited, and was a little nervous - idol groups usually have two or three people.
Or four or five people, nine is considered too many. If you create an idol group with 300 people, will the fans remember the names?
Do you think your fans are superhuman?
She quickly asked: "Qianyuan, are you serious or are you kidding? This kind of thing... an idol group with 300 people has never heard of it!"
"Of course I am serious." Chihara Rinto also scratched his head, thought for a while and explained with an example: "Ms. Murakami, does she know about the NBA? It is the National Basketball League. Although the people in charge are a bit rubbish, it is indeed a successful business model.
What I mean is that we can learn from their business model and form a major idol alliance with Kanto United as the center, and only in this way can we say that we have grasped the trend of this sub-era."
Iori Murakami just felt that the topic jumped too fast, and she went from idol to basketball in a blink of an eye. She doubted whether she or Chihara Rinto graduated from a prestigious school. Otherwise, why did she always feel that her brain was not enough? She said directly: "I didn't listen.
clear."
"It is to form a major league like the NBA, but replace the league teams with idol management companies, and replace the players with idols. Everyone works together to create a big commercial brand. In addition to regular performances, idols can release singles, CDs, and albums.
In addition to variety shows, filming dramas, and photo shoots, there are also internal competitions, general elections, and big votes held every year..."
While thinking, Rinto Chihara began to explain in detail to Iori Murakami that this is actually the model of akb48 - called akb48, but there are also branches such as ske48 from Kanzhong, nmb48 from Kansai, hkt48 from Kyushu, etc. The number of people is definitely over 300.
.
Akb48 is actually an idol alliance. Yasushi Akimoto is the chief producer and lyricist, and its members come from various idol agencies in twos and threes. Yasushi Akimoto can go it alone, but he doesn't. Instead, he forms an alliance with idol agencies and embraces them.
They formed a group and marketed separately, truly realizing the glory of the second idol industry wave. From the first performance with only seven audiences, it took three years to hold a concert, and the National Stadium was almost overcrowded.
This is indeed a character who failed twice in a row, but finally achieved extraordinary success. Chihara Rinto has read his biography online before.
This is a business model that has proven successful. Chihara Rinto felt that since the time had come, he might as well move over and use it.
Of course, he is not copying it, he is not simply trying to create a girl group or make money, so both men and women must be involved, and it must be centered on him, and cannot be an independent idol alliance like Akimoto Yasushi.
He can now mobilize most of the resources of the Kanto United Production Bureau and try his best to provide suitable time slots and suitable programs. Using the tactics of a sea of people (more than 300 idols are not enough to add more), he can penetrate into the lives of fans in all aspects, big and small.
, all kinds of things appear in front of them, striving to sweep the idol world and dominate the world within a year or two, and other idol agencies will not object too much - although Kanto United is the leader, everyone in the alliance has a share.
, if you have money, make money together, this is the way to make money.
As long as you have money, everything is easy. The purpose of cultivating idols is to make money, not to entertain the public.
As for the four major commercial channels that want to imitate...I'm sorry, the powerful idol management companies are already members of the alliance, and they need to be consistent with the outside world. You have nothing to do, so just go and cool off. I discovered this trend of the times first, and the biggest
The benefits should be mine.
Only in this way can we truly say that we have controlled this trend of the times, which is better than simply using idols to attract 35% ratings, and can truly benefit the director of Kanto United Production for a long time.
Chihara Rinto should be regarded as a qualified director of the production bureau. He really thought about it and spent more than ten minutes explaining the akb48 alliance model to Iori Murakami, including the alliance concept, operation method, how to conduct the general election, and how
How to make the ugly person suddenly emerge, how to make the talented person win unexpectedly, how to split the team, how to make the team members burst into tears, how to create an exclusive variety show, etc. It is unusually detailed and has many fantastic ideas.
, which immediately stunned Iori Murakami - the more I listened to it, the more interesting it became, and I felt that the audience would like it.
Finally, Chihara Rinto smiled and said: "Miss Murakami, think about it, we can provide this super idol group with the fullest exposure. We can tailor TV series for them, set up special variety show slots for them, and even send them to
When making a movie or a theatrical version, the possibility of the idol management company refusing to join is extremely low, and we can control the entire idol industry and use idols to continuously harvest ratings - this is a win-win situation. When the idol alliance is successful, the idol management company
Of course, we can make money, but we don’t have to say that if fans don’t watch idols’ programs, it’s possible that the idols will fail. Is it possible that they won’t watch?”
After he finished asking, he didn't wait for Murakami Iori to answer. He knew that he didn't answer the question, and immediately added: "Of course, it doesn't mean that other programs will not be done, but that the idol league will be added to the original basis.
Their programs are evenly matched with those of the Big Four. The ratings brought by the Idol Alliance can give the Big Four a fatal blow and completely suppress them!
This is his plan, the idea to really use the second wave of idol industry to his advantage - to turn this trend of the times into a sharp blade that pierces the Big Four, and also allow him to truly have a say in the Kanto United Council
!
Murakami Iori finally understood Chihara Rinto's overall plan, and she was even more excited. She felt that if it was completed, there would be great potential. However, she had not yet expressed her support. A voice suddenly appeared next to her and asked: "Excuse me, is it...
...Qianyuan-sensei?”
There was so much noise here that Qianhara Rinto and Murakami Iori didn't realize there was anyone around them at all. They looked at each other in surprise. But the person saw Qianhara Rinto's face, confirmed it, and immediately said happily: "Who am I still wondering?
With such outstanding vision and extraordinary ideas, it turns out it is really you!"
Qianyuan Rinto asked strangely: "I'm sorry, are you..."
"I am Kiyono Masahito, the president of Utua, and this is our theater." After explaining a few sentences, Kiyono Masahito immediately bowed and said sincerely: "I overheard the conversation between the two of you, and I couldn't help but be fascinated.
Please forgive me, but...if you really want to do that, please give utua a chance to join, we want to be a part of the alliance, please!"
He is more knowledgeable than Iori Murakami. He has a deeper personal experience with some things. He was even more excited after hearing Chihara Rinto’s idea. I really couldn’t help it!