"Although it is a bit hard to say, the situation is very unfavorable for us. In the first three and a half weeks of the season, our average day-time ratings dropped by 1.45%, and the audience has been losing." Noriko Takayama, executive director of Tokyo Broadcasting Teb Production Bureau, was facing the directors.
She would give a report, and the bar chart projected on the wall showed that the situation was very pessimistic, so she tried to speak as quietly as possible for fear of further upsetting the council members.
Someone soon interrupted her and asked: "Flowed to the Kanto United?"
Noriko Takayama swallowed her saliva and whispered: "Yes, it looks like that from the data. The average ratings of Kanto United increased by 4.24% compared to the previous season, and has returned to the mid-1997 level.
Slightly...slightly more than that."
After a pause, she emphasized, "It's not just our audience that is losing. NHK, Sakurajima, Chaoyue, Fujisan and other channels are in the same situation as us."
There was a slight commotion in the conference room. Although everyone knew that the Guandong Federation was making big moves, they really didn't expect that after being decadent for more than half a year, they had fully recovered the lost ground in less than a month. Someone immediately asked with concern: "What's the problem?
which aspect?"
Noriko Takayama really didn't want to give this report, but she had no choice but to say expressionlessly: "The problem lies in many aspects. Judging from the current situation, they have begun to fully dominate the main channels."
The whispers among the council members became louder, and the name "Qianyuan Rinto" could be faintly heard repeatedly. It seemed that everyone knew the name of the culprit, and soon someone asked: "General Manager Takayama, please give details.
Tell me."
Not all board members are professionals, and many of them don’t even watch TV. Noriko Takayama had already predicted this, waved her hand to the staff to prepare, and continued: "The biggest change is their news program. The overall broadcast time has been reduced.
But the model has changed a lot. Directors, please take a look at the intercepted clips..."
The members of the Tokyo Broadcasting TEB Board of Directors immediately looked at the projection screen, and a cat suddenly appeared on the screen, hanging high on the top of the tree and shivering. Then the screen turned back to the bottom of the tree, where a housewife dressed as
The man was holding a similar-looking cat, holding cat food and shouting: "Tora Taro, come down quickly."
Then the camera turned back to a cute female reporter with short hair and began to introduce the background of this incident: The cat climbed up a tree in the small park. The tree was more than fifteen meters high. As a result, the cat did not dare to come down and hung on it.
It has been three days, and it has aroused the concern of many passers-by. The cat owner is even more anxious. The "wife" who is bringing the cat down below persuades it to be bolder and come down quickly for dinner.
In addition, the camera also captured a bird that came over and pecked the cowardly cat from time to time. It seemed that the cat seemed to have invaded its territory and stayed here.
In short, judging from the picture, this cat is extremely miserable and very sympathetic.
Then the camera turned back to a clean, tidy and atmospheric studio, but unlike the usual two news anchors, there were four people sitting in the middle, with five or six people on each side, including traditional beauty anchors and some
The handsome young guys and the bald old man were all joking and laughing without any seriousness, and suddenly it looked like a variety show.
A middle-aged mature man looked at the shrunken news screen and couldn't help laughing: "This Torataro-san is too timid."
And a beautiful woman with a mixed-race style looked sad, "It looks like it's as high as five or six stories. It should be scared, right? Can't we find a way to save it?"
The female hosts all agreed with each other and were filled with love. As the screen turned, the reporter began to explore the process of this incident, interviewing residents in this town and district, and quickly found out the truth - this cat is dishonest, and there is clearly "someone" in the house.
My wife often hangs out outside. This time she chased a little wild cat up a tree. As a result, the little wild cat jumped to another tree and ran away. It couldn't get down.
After the interview, the reporter faithfully recorded everything that happened from the perspective of a neutral bystander. He watched the residents in the town and district try various methods to no avail. Finally, they called the fire brigade and set up a ladder with great fanfare.
The cat was rescued.
In the end, the cat owner carried the cat and followed the firefighters all the way, bowing and apologizing. He was very sorry for causing trouble to everyone, and said that he would strengthen the cat's ideological education and never let it hang around outside in the future.
At this point, the news came to an end, and the camera turned back to the studio, but this time the atmosphere changed. The female hosts who were full of love just now didn’t look very good, and they started to criticize "Torataro" for being such a scumbag.
, it has been hanging on a tree for three days without any injustice, and it should be taught a lesson. The beautiful woman even vaguely suggested that the cat owner might consider taking the cat for a minor surgery.
The male hosts stopped laughing at "Tora Taro" and couldn't help but start saying good things for him - it's a male cat's nature, don't go online like that.
After being confused for a while, the topic gradually straightened out, and everyone began to seriously discuss whether this was a "waste of public resources."
One party thinks that it does not count, and the cat owner did not immediately ask for help from the public resources department. Instead, after struggling for two or three days, he found that it was really impossible to save him with the strength of the town and district, so he asked for help. This itself should be the government's responsibility.
obligations, but the other party believes that it should be settled. "Torako" is the private property of the cat owner. Since public resources have been used, they should not just apologize and pay at least. Otherwise, everyone will follow the same example, and public resources will most likely be used.
been abused.
But someone immediately asked, if there is a fee, what if public resources become exclusive to the rich? How to solve this problem?
…
There was a lot of noise, but the council members watched it with gusto, or at least found it interesting. Noriko Takayama played a few more news clips before concluding: "Kwantung United has given up on serious news, even if the government
Policies will also be publicly commented on, resulting in controversy, and the hosts are even given different personalities, including radicals, moderates, and cute ones. A mobile voting system has also been developed, allowing viewers to vote through text messages.
The email expresses your opinion on which side to support, and the response so far has been very good."
The council members whispered among themselves for a while, and someone immediately asked: "Can our production bureau imitate this kind of news program?"
"It's already being prepared, but it's a bit difficult in a short period of time... Maybe it can be done next season."
The board members had no choice. Even laymen knew that launching a new program was not that simple. Then someone asked: "What about other aspects?"
Noriko Takayama looked at her notepad and replied: "In addition to news programs, the ratings of Kanto United's sub-programs have also increased significantly. Their two new specials and three new animations have received good responses. From the production bureau's
According to the analysis of data, our viewing share will also be squeezed in the future."
"Which company's work is this?" Someone's first reaction was to poach someone.
Noriko Takayama said softly: "It is their own production. Kanto United has newly established a sub-program department. I heard that Qianyuan... Qianyuan still attaches great importance to this department."
The board members began to exchange opinions again, considering whether to set up their own sub-program department. Most of Tokyo Broadcasting Teb's sub-programs are scattered, and most of them come from affiliated companies. Now that Chihara Rinto has started
After integrating, maybe we should also integrate ourselves, otherwise it will be difficult to fight against in the future.
However, it is very complicated to establish a new department and integrate a program category. This is not something that can be decided in a short time. It requires a formal decision by the board of directors. The directors discussed it for a few words and then put it aside. Someone immediately asked: "Where are the variety shows?"
?This may be the traditional strength of our TV station!”
Noriko Takayama hesitated and said: "It's okay in this regard. Kanto United wants to do an idol variety show this season. In addition to traditional variety shows, the current ratings are only above the passing line. Our ratings share has not lost much, but..."
"but?"
Noriko Takayama gritted her teeth and said: "But their ratings are growing rapidly. They have aired three to four episodes so far, and their ratings have increased by more than 46% on average. If this continues, our ratings share may still be squeezed.
"
“Idol variety shows are so popular?”
"Don't we also use idols in our programs? What's the difference?"
Some people on the board of directors couldn't understand it, but Noriko Takayama explained: "They are a pure idol variety show. Even the hosts are active idols. The program format is also novel, so the response is quite good."
As she spoke, she played a few clips, which were just a bunch of girls wearing cute uniforms chatting, playing around, singing and dancing, or playing in the wild together. It didn't seem like anything special.
The members of the board of directors looked at each other, still not understanding, so they could only ask Takayama Noriko: "What countermeasures does the production bureau have?"
"We are already contacting idol agencies and preparing to do similar programs to compete."
Some of the members of the board of directors don't look very good. After all, are they just trying to copy others? If they have so many planners, what's the point of being a chief creator?
Noriko Takayama had nothing to defend. Kanto United had launched a bunch of inexplicable new programs, but even though they were popular with the audience, she couldn't understand them. She really couldn't find anything to say. She could only look at her notepad and continued:
"Finally, in terms of TV dramas, Kanto United has been relatively strong in this area before. Now after the personnel changes, it seems to be even stronger. There are two well-known old dramas that have squeezed into the top five of this season's ratings list. In addition, they also occupy the top five.
Ranked sixth and eighth, even morning dramas may enter the top ten at any time, with huge potential."
In this regard, she has nothing to say. These new dramas from Kanto United are launched. Except for the eight o'clock slot on Friday nights, the new dramas in the rest of the time are like a mess. They have not inherited many viewers, but less than one
In just over a month, the show's excellent quality has managed to lure the audience back again, starting a snowballing pattern. Currently, they are all dominating the ratings charts, and the prospects for their own programs look particularly bad.
It's not like Tokyo Broadcasting Corporation has never tried its best to seduce Safuko, but unfortunately it failed. Safuko was taken away by Sakurajima TV. It also seduced popular actors such as Asami Arikawa and Yuko Izumi, but Yuko Izumi refused to talk.
, Arikawa Asami insisted on being Chihara Rinto's loyal dog for a while but was shaken. However, as soon as Chihara Rinto was released, she broke off contract negotiations and ran back to Kanto United. She is currently on the ratings list with Izumi Yuko.
They were fighting fiercely - these two people had almost gone from being secretly feuding to being openly hostile, but they were both still working under the banner of Chihara Rinto.
She gave a brief report on the situation, proving that the production bureau was not trying hard, but that it was ineffective, and the board members had nothing to say. In the past two years, the TV series had not been able to compete with the Kanto United. Fortunately, the Kanto United abolished its martial arts, but
Less than half a year after I was happy, the mad dog Qianhara Rinto was let out again, and the situation turned bad again.
This time, the production bureau’s work report did not mention a few good news, which really made people feel unhappy. One board member asked with malice: “Director Gao Shan, it sounds like the situation is indeed very bad, so we have an advantage.
program?”
Noriko Takayama breathed a long sigh of relief and immediately said: "Yes, we have an overall advantage in broadcasting sports events."
“But Kanto United doesn’t have many game broadcast rights, right?”
"This...yes, so in this regard, Kanto United cannot compete with us for the time being. Next season we will also use sports event broadcasts to counter the plan of Kanto United's strong time period."
"In other words, you can only gain an advantage in areas that the Kanto Alliance cannot touch for the time being?"
Noriko Takayama stopped talking, really speechless, but the director did not let her go, and then asked: "This actually proves your incompetence, right?"
"I am so sorry."
"There's no need to apologize. It's not entirely your responsibility." The director let her go, looked around for a week, and then asked: "This time the production bureau suffered a total failure, and the average ratings throughout the day dropped sharply. Executive Director Gao Shan
What do you think is the main reason? Oh, don’t blame me for asking so directly. After all, we need to understand the root cause before we can take corresponding countermeasures."
"this……"
"Is it because Senhara Rinto led the Kanto United Production Bureau that the Kanto United Production Bureau regained its vitality?"
"If you say so, there is indeed a reason for this, but..."
Noriko Takayama was interrupted mid-sentence. The director leaned back and chuckled, "It would have been better if I hadn't driven him away."
As soon as he finished speaking, the faces of several directors looked particularly ugly. When Iori Murakami and Rinto Chihara were forced to leave, this matter became a hemorrhoid that bleeds all year round for the Tokyo Broadcasting Teb Newspaper Club. As long as Rinto Chihara starts to cause trouble
, someone always has to bring it up and mention it, it’s very disgusting, it’s been three and a half years and it’s still not over – who really wants to kill Chihara Rinto the most, it’s the Tokyo Broadcasting Teb newspaper group, it’s because of Chihara Rinto
This big hemorrhoid really makes them restless.
The atmosphere in the conference room was very awkward for a while. Many people had strange expressions. Noriko Takayama even lowered her eyebrows and did not dare to say a word. She had heard about the factional struggle in the council for a long time, but she did not dare to say anything about it.
Opinion.
After being silent for dozens of seconds, Hiroshi Asami, who was in charge of Tokyo Broadcasting Corporation's TEB production bureau, spoke up and said coldly: "There is no need to keep mentioning things in the past. It is more important to deal with the current crisis."
His prestige was still enough, and soon the atmosphere in the conference room relaxed. A group of directors began to ask Noriko Takayama about the production bureau's detailed response plan. Noriko Takayama proposed corresponding methods on behalf of the production bureau's organization committee, but there was nothing new -
-Following the strategy, now the Kanto News Co-production Bureau has sufficient budget, and the newly appointed leader Chihara Rinto has strong personal prestige and ability. If you go head-on with him, it will obviously be worrying. You can only copy him. What does he do in Tokyo Broadcasting?
Teb will do whatever he wants, so that at least he won't be left behind by a big gap by Kanto United.
Of course, Noriko Takayama also needs money by the way, and hopes that the board of directors will agree to supplement the production bureau with more budget.
The members of the board of directors began to discuss this strategy. Some people felt that it was not good, and it was almost like admitting defeat; some people thought that it was okay to deal with it this way for the time being. Maybe it was not impossible for Chihara Rinto to die of overwork in a few days, but it would not be impossible for further improvement.
There were some objections to the production budget, and then some people started to say strange things - we don't have a powerful thug like Senhara Rinto who brings his own dry food, who should we blame?
Takayama Noriko silently stepped aside and sighed quietly.
Chihara Rinto started a ratings war, and it wasn’t just for one season. According to intelligence, he did not go out to have fun, but instead personally led people to organize more new programs. It is suspected that he only returned home three times in two months.
…
Looking at it this way, although there is a lot of pressure now, what is even more sad is that this may be just the beginning.