The drama "Dae Jang Geum" should be the best-performing costume drama among Korean dramas. It has achieved extraordinary ratings in later generations. Chihara Rinto has high hopes for it, otherwise he would not use it as a punch.
, and SBS is not what it used to be. After more than a year of accumulation, it has a group of loyal viewers and has also cultivated a group of popular actors like Moon Hye-young, who already has strong audience appeal.
With everything in place and with all efforts, "Dae Jang Geum" has been highly anticipated since its release, and the response after its release was not particularly enthusiastic. It has been widely praised and the ratings have reached a new level every episode.
The nature of "Dae Jang Geum" is a bit like Japan's "Haenyeo", inspirational and warm, and it does not forget the standard feature of Korean dramas: the sadistic protagonist. The more miserable the heroine, the sweeter the love.
In addition, the filming is also done carefully, from the costumes to the soundtrack, from the cooking to the medicine and consultation, everything is beautiful, smooth and natural, and even the "preaching" content inherent in inspirational films is only intended to be warm and plain.
, a long aftertaste.
Everything is carefully designed, and the audience feels very comfortable watching it. They fall in love with it in their bones and cannot throw it away at all.
In just over two months, that is, in November, the average time-sharing ratings of a single episode of "Dae Jang Geum" has climbed to more than 40%, and it has begun to advance towards 50%. Looking at this stable plot,
With such overwhelming momentum, reaching 50% is hardly a surprise - there are very few major TV stations in South Korea, and there are basically no regional TV stations. They were basically eliminated in the merger wave in the 1980s. It is very easy to create national-level hit dramas.
Ultra-high ratings, such as South Korea’s highest average time-sharing ratings of nearly 70% for a single episode.
But just like China's "Eighteen Years in the Enemy Camp" (1981), which once achieved a horror rating of 99%, and "Desire" (1990), which achieved a rating of 98%, it can only be said that this is a product of a specific era.
These are already old facts. With the development of the times and the improvement of audience aesthetics, it is basically impossible for this kind of ratings to appear again. At the dawn of the 21st century, a 50% rating can be said to be unparalleled.
There is an absolutely dominant work.
Faced with this overwhelming trend, in the Korean TV program production circle, whether those who prefer KBS or MBC or those who think Chihara Rinto is an outsider, they all have to pinch their noses and admit the power of Chihara Rinto -
- Koreans are forced to recognize foreigners in a very strange way. They will never admit that Chihara Rinto is the No. 1 producer in South Korea. However, as long as someone mentions Chihara Rinto’s name at a party, there will be a scene immediately.
It would become silent, like a memorial service, and the topic would end there.
Probably, they can't beat Chihara Rinto, an outsider in Korea. The pride of these Korean colleagues is very hurt, but in the face of such unquestionable ratings, they can't say harsh words. If they do, they will only be laughed out of their mouths. That's it.
I can only hold it in like this.
When encountering a guy like Chihara Rinto who forcibly moves mature works to the initial stage, like rushing into a novice village wearing a divine costume, I can only say that they are quite unlucky.
God is unfair!
Faced with this situation, the SBS Production Center naturally became more motivated. After all, Chihara Rinto has used practical actions to prove over and over again that SBS can also grow towering trees. SBS is already a fertile land, so how high can he reach?
, it all depends on personal ability.
It goes without saying that for anyone who enters this industry, ratings are their lifeblood, and everyone wants their lifeblood to be stronger and stronger.
SBS Production Center morale +1000, cohesion +1000, Chihara Rinto has become some kind of symbolic totem, or more like a big walking light bulb. He starts to receive attention wherever he goes, especially at the end of November.
This situation became even more obvious after the highest time-sharing ratings reached the 50% rating line.
His personal reputation has reached a new level.
After the success of "Blue Life and Death", basically no one dared to question him anymore. Now "Dae Jang Geum" is about to break the highest ratings record in Korea in recent years. Almost all the PDs at the SBS Production Center can say
He obeyed every word, and after he spoke, he didn't even want to discuss it. The group seemed submissive. Even the Korean people's nature is still there. Occasionally, they still speak loudly and quietly - this is already the standard posture of Koreans when facing strong people.
, I immediately realized something was wrong after scratching my neck, and the sound dropped below 40 decibels in an instant, making me look honest and honest, but after three minutes I couldn't help but scratch my neck again, cycling back and forth between arrogance and low-key.
Chihara Rinto is somewhat used to this. He is not a very strict person when it comes to dealing with people. What's more, if he wants Koreans not to speak loudly or get in trouble, unless he is shot to death, he will always
There will be.
The chaebol representatives on the SBS board of directors were naturally overjoyed. They were also under a lot of pressure. No one watched SBS TV, so even if they spoke for the chaebols, it would not work. But now that SBS's all-day ratings have gone up, so will news programs.
A rising tide lifts all boats, and their news department can do the reporting they should have done in the first place. At least they won't let the KBS family speak up and advocate for the president.
They were just treating a dead horse as a living horse at first, but they didn't expect Qianhara Rinto to be so capable. In just over a year, he was able to turn a dead horse into a living horse, and even showed signs of turning a thousand-mile horse into a horse.
It’s okay not to be happy.
Now, SBS can also criticize the shortcomings of the president's new policies, explain the impact of these new policies on South Korea's future, express concerns, and make people think twice - don't just listen to the president's words, the president wants to break up the giant giant
Enterprises, this is destroying the foundation of South Korea and making South Korea completely lose its competitiveness in the world. It is just the ravings of an idealistic lunatic!
Be vigilant and distinguish right from wrong, Korean people!
Of course, we can’t make it too obvious. The traditional news brand of “neutrality and objectivity” is still needed. Anyway, it’s just about finding bones in the egg. Even if you can’t pick out the bones, you still have to break the eggshell and stir up the yolk into a mess, so that everyone can
Don't even think about it.
Just make the Korean people faint!
Chihara Rinto doesn't want to take more control of these programs. He has basically never been to the news bureau. It is under the direct control of the TV headquarters, and there is no need for him to take care of it. There is no shortage of trolls in South Korea. When it comes to the proportion of trolls, South Korea should be
The highest among China, Japan and South Korea. This should be the reason why South Korea was the first to implement a real-name system on the Internet - when the Internet was first fully popularized, Korean trolls were famous in the world. They would troll wherever they went, and they would follow their temper.
, was irresponsible for his remarks, and only after a lot of rectification did he put an end to this unhealthy trend.
Besides, the future of South Korea is none of his business. Whether the chaebol kills the president or the president eliminates the chaebol, it doesn't matter to him.
It’s okay to die together, he has no objection.
…………
"Dae Jang Geum" stands out in the Korean viewing market. With "Mermaid Diary", "Funny Family", "Love Letter", "We Got Married", "10,000-Yuan Challenge" and many other younger brothers, it suppressed KBS and MBC until they could barely breathe.
It became angry and attracted a large number of viewers to change their careers. In the Japanese viewing market, "Dae Jang Geum" received equally excellent response.
The two countries broadcast it simultaneously, and they also spent a lot of money on publicity work. However, in Japan, Chihara Rinto's appeal is much stronger than that of Moon Hye-young and other Korean actors. His name on the poster is larger than anyone else's, occupying more area.
Basically equal to the sum of all the leading actors - because they often appear in Kanto United variety shows, actors close to SBS such as Moon Hye-young are also quite popular in Japan, but they are not as popular as Chihara Rinto, who has a good reputation in Japan.
guarantee.
Even if he makes the TV series a mess, the audience will not even complain after watching the first episode, but will probably watch two more episodes patiently to make sure there is no twist before expressing disappointment or regret.
This is his current reputation in the field of Japanese dramas and his status in the eyes of the audience.
In the first month, as a drama promoted by the Kanto Alliance, "Dae Jang Geum" promotional posters were plastered all over stations and trams. In addition to using Chihara Rinto's name as a gimmick, the promotional slogan used "Chihara-sensei's latest masterpiece"
, a picture of exotic historical customs."
In the second month of the broadcast, the promotional slogan was changed to "Teacher Chienhara's epic work of conquering Korea and the history of the growth of Korean court physicians."
The audience bought it, and the quality of the series was indeed high. In mid-November, when the autumn season was just over halfway through, "Dae Jang Geum" had already ranked second in the average time-share ratings on the popular ratings list.
It widened a huge gap, overwhelming "Dear Sister" starring Yuko Izumi, and Yuko Izumi was so depressed that she wanted to vomit blood - she finally managed to beat Asami Arikawa, but in the end she still couldn't do it this season.
This result also shocked the Japanese broadcasting circle. Generally, it is difficult for foreign language films to achieve good results in Japan. The main reason is that Japanese dramas generally do not have subtitles at this time, and the audience is not used to watching dramas with subtitles at the same time, and they feel tired -
The reason why I don’t add subtitles is because this behavior will be regarded as some kind of insult by the actors. I feel that the creative team thinks that I cannot speak clearly and can’t speak my lines clearly, so I am not worthy of being a real actor. This is why I need to add subtitles so that the audience can understand the lines.
What is said.
At this time, the subtitles of the dramas were either added when later generations were re-editing for high definition, or were exclusive to variety shows. It was only when later generations of popular stars began to enter this circle that subtitles with lines became popular even when their basic skills were extremely poor.
In short, a TV series with foreign actors as the main theme, foreign culture as the main theme, and anti-mainstream characteristics has achieved great success in Japan. It really makes the entire TV program production circle speechless - bastard Chihara,
There must be a limit to your exaggeration. Is this what humans do?
But no matter how angry these people are, they can only hold it in. After all, "Dae Jang Geum" is a very mature work from every angle. Not to mention that the ratings are so good, even if the results are not good, it's hard to find fault with it.
It's difficult.
Even if I force myself to say a few points, it will be difficult for the audience to agree with me. Basically, it is all in vain.
The success of "Dae Jang Geum" has also made fans who admire Chihara Rinto worship him even more. After all, this proves that Chihara Rinto is definitely a "genius" and can succeed under different circumstances. Some people are even glad that Chihara Rinto is in
He made his debut in the Japanese broadcasting industry. Otherwise, if he had not found his talent and drifted to South Korea, he might have wiped out the Japanese domestic market by now.
As a result, he is now the one who conquered the Korean broadcasting circle, rather than him, as a Korean producer, coming to conquer the Japanese broadcasting circle.
What a blessing!
This person can no longer simply be called a "national teacher", he should be called a "national treasure master" - he has conquered the Korean audience, what is this if not a national treasure master?
Many kabuki actors are known as "national treasure masters". With Chihara-sensei's current influence, it is not too much to give him the same title!
After someone suggested it, there were many people who agreed. After all, it made sense. Chihara Rinto was already a representative figure of a certain culture, and his achievements were so brilliant that it was not too much to call him a master.
As a result, Chihara Rin was still in Seoul, and suddenly he was qualified to build a personal museum and enter the Hall of Fame. And amidst the praises of "Master" and "National Treasure", the plot of "Dae Jang Geum" gradually
As it reaches its climax, Seo Jang Geum becomes more and more popular among the audience, and even creates a "Dae Jang Geum craze" in Japan.
It was truly an unprecedented event, sweeping everything.