Chen Qiye looked at the design sketch in front of him.
The necklaces above are very unique in shape, and have more design sense than those on the market today.
It’s not that companies can’t make necklaces with this kind of design. It’s just a matter of cost. Doing business requires making money. In fact, there aren’t many companies that truly put customer experience first. Such risks
If it is very large, it may mean losing money.
No one wants to lose money!
But Jiao Yuyan was different. She originally terminated her cooperation with the Huang family because she wanted to do what she wanted to do and design the necklace she wanted to design. She didn't care how much money she made.
In fact, not to mention Chen Qiye, even with the support from the Huang family, Jiao Yuyan could burn tens of millions without any problem.
With this kind of backing, the things designed by Jiao Yuyan are more of a prominent design.
"Did you design this necklace because of Niannian?" Chen Qiye asked, pointing to a sketch.
The necklace above looks like a child sitting in the middle of a heart, with two adults on either side of the heart, like a family of three.
"Yes, do you think it looks good?" Jiao Yuyan asked.
"It looks good, but have you ever thought that in your eyes, the necklace is not only a piece of art, but also a commodity?"
Faced with Chen Qiye's question, Jiao Yuyan thought about it for a while, but still didn't understand what the other party meant.
"Then let me put it another way, what material are you going to use to make it?"
Jiao Yuyan said: "I plan to use gold and platinum, mix and match the two, or make one of each to see how it works, and then finalize the finished product."
"Your idea is good, but you also need to consider that our previous couple's bracelets were limited editions, and the pricing was not low, so the cost is there."
"But that's it. The sales of this couple's bracelet are also very good. Even now, there are still people who want us to release it again, right?"
Jiao Yuyan nodded, feeling happy that her things had been recognized by the customers. This was more important to her than making money.
"What about our model? The meaning is actually very good. There is no similar product on the market, so positioning is very important. Do you think I am right?"
Jiao Yuyan thought for a while and said: "I want many people to be able to own and accept it, so the price does not want to be too high, so that some ordinary people can afford it."
When Chen Qiye heard these words, he immediately laughed and felt helpless. He shook his head and explained: "Your idea is good, but necklaces, especially those with such a meaning, even if we don't make them into limited editions,
, but a family can only buy two at most, do you think they will consider cost-effectiveness?"
"Also, since you make such a meaningful thing too cheaply, their expectations for this necklace and their desire to buy it will be greatly reduced. This is not a good situation."
Jiao Yuyan thought for a moment, and it seemed that this was really the case, so she quickly asked: "Then what do you think I should do?"
"Simple!" Chen Qiye said, "We make it in stages. The kind of families you mentioned that consider cost-effectiveness are not unavailable. After all, everyone's economic situation is different, but since it is for the public, we must reflect the differentiation.
Come."
"Based on the different circumstances of each family, I think this necklace can be made into three grades, gold is the lowest, followed by platinum, and then the highest grade. The heart-shaped pattern can be replaced with diamonds, or it can be more beautiful. The price
It’s a gem that’s not low and has a good value retention rate.”
"In this way, our necklace is meaningful and at the same time can control the price of each grade. In this way, even if others copy our ideas, there is no need to worry at all. After all, we are the first, as long as the quality
With strict control, other knock-off products will not make any waves.”
Hearing Chen Qiye's analysis, Jiao Yuyan suddenly became enlightened and said: "You mean, in this case, we can expand the low-end, mid-range, and high-end markets at the same time, so that we don't have to worry about losing customers, right?
?”
"That's pretty much what it means."
Chen Qiye nodded. Needless to say, if he did this, he would make money, but he really didn't care about this the most. After all, he already had almost 200 million in liquidity in his card. No matter how much he earned, it meant nothing to Chen Qiye.
Don't look at these 200 million. Compared with those groups that easily make billions or tens of billions, it seems like a drop in the bucket. You must know that Chen Qiye is in cash!
Those tens of billions of groups may not be able to do it if they ask the other party to instantly withdraw hundreds of millions of cash. They focus more on output value, valuation, and fixed asset value.
Just like houses, those multi-million dollar villas. If you buy and live in them, you will hear that the house prices keep rising, and it seems that your own house is also increasing in value.
In fact, this is not the case. The house has indeed appreciated in value relative to the market, but if it were to be sold at this appreciation price, almost no one would buy it.
Of course, the appreciation of a business is very different from that of a house. When the former appreciates, it will gain more visibility, have more partners, and make more money.
But it may not be easy to withdraw hundreds of millions of cash in one go.
After hearing Chen Qiye's words, Jiao Yuyan picked up the painting pen on the side and quickly drew two other necklaces. Compared with the one just now, the other two necklaces looked the same, but there were some changes in the details.
.
After finishing it, Jiao Yuyan said: "Since we want to make differences, in addition to the material, it is best to change the appearance a little bit."
"Well, this is the best."
For copycats, the difficulty and cost of copycats will be even greater. In addition to product patents, if it is a small fight, forget it. If you really want to make it big, Jiao Yuyan will sue the other party casually, and the other party will definitely lose!
"Chen Qiye, you are too powerful, aren't you?" Jiao Yuyan said with admiration.
Regarding Chen Qiye's series of analyses, Jiao Yuyan felt that in an instant, his investment in the necklace market had a direction and positioning, and he had a clearer idea in his mind.
"I didn't do anything, I just gave you some advice." Chen Qiye said calmly.
"It seems that the title of marketing godfather that everyone gives you is not for nothing."
Chen Qiye said with a smile: "That's an exaggeration. I'm just an ordinary marketing godfather, and there is only my legend in the world."
Jiao Yuyan rolled her eyes. Is this modesty? Or is she praising herself in disguise?
"Okay, then I will follow your instructions for this one. What about the other two?"
Chen Qiye looked at the other two models and made some comments on their appearance, but didn’t say much more.
After all, Jiao Yuyan already has a lot of experience in jewelry photography with the Huang family. Just a few words can inspire her a lot of inspiration.
After having something to eat at noon, Chen Qiye accompanied Jiao Yuyan in the office to revise the design sketch of the necklace.
After everything was almost done and it was already afternoon, the company employees got off work early, and Chen Qiye and Jiao Yuyan went to pick up Nian Nian.
Regarding employee management, Chen Qiye's methods are also very simple. He does not make things too serious and gives employees a certain amount of free space. In this way, their efficiency is also much higher.
This is already evident in the company's operations. (To be continued)