But after all, this is a completely new car. No one has even heard of the company’s name before. Even though Chen Mo’s three videos on Twitter made this car famous on the Internet, people are not interested in this car.
The understanding is limited to videos.
Therefore, in order to allow people who want to buy the "Knight" to experience its powerful performance in person, although Chen Mo did not adopt the original sales method and spread it to 4S stores, he still sold it to 4S stores that were originally owned by Taylor Automobile Company and located in the suburbs of Los Angeles.
A car sales center made slight adjustments and became a test drive experience center for the "Knight" off-road vehicle.
Their press conference was held in the exhibition hall of this experience center.
However, with the popularity of the video, "Knight" became popular online, and there must be a large number of people who want to test drive this super car.
Today will be the first day that the "Knight" experience center officially begins to receive customers. The thousands of people who came to attend the conference will definitely want to experience it, and this is only mainly people from the area near Los Angeles.
Due to the rush of time, not many people from other cities came. In the future, as the reputation of "Knight" becomes more and more popular, more and more people will come to experience the test drive. It is impossible for everyone to experience it in person.
Test drive experience.
Moreover, Chen Mo has no intention of selling this "Knight" off-road vehicle at a low price. Although the actual cost is only tens of thousands of dollars more than the original ordinary model, even if the increased cost of purchasing new production equipment is taken into account, the total cost is still low.
to $50,000.
But only Chen Mo knows the true formula of H-2 alloy. He asked the company to purchase a large amount of precious rare metals. Although most of them are now in Chen Mo's space, externally, the cost of these powerful special alloys is extremely high.
, the cost of the entire vehicle was increased dozens of times, reaching more than one million, and the price of the "Knight" was set by Chen Mo at five million US dollars.
Do you think this is the end? Then you have underestimated Chen Mo’s malice towards the wealthy class of the rice empire.
These five million dollars can only buy the conventional version of the "Knight", but if you want to buy the "Heavy Knight" with thicker armor, stronger bulletproof performance and the highest safety factor, you will need a full 10 million US dollars!
However, Chen Mo believes that those who really need it will not be stingy with the extra five million, because the defense capability of the "Heavy Knight" is really impeccable! It is comparable to a tank!
In fact, even if Chen Mo sets the price higher, more expensive than those limited edition super sports cars that cost astonishingly tens of millions, there will still be people buying it. The strong defense alone is enough to make these rich people who are afraid of death willing to pay.
.
However, Chen Mo positioned this car as a mass-produced model to open up the market and build brand awareness. If he took the route of limited edition and sky-high price, although this car is indeed worth the price, there is no doubt that people who can afford it will
There will be very few, and the sales volume will definitely be as small as those limited-edition cars with tens of millions of dollars. They may only sell a few hundred or even dozens of cars a year. This is contrary to Chen Mo's original intention.
And it is not feasible to take the mid-to-low-end route. Let’s not talk about the value of the “Knight” itself. It is worth this price. There is no way that Chen Mo can sell it at a low price and get a cheap price.
Moreover, given the superior performance of the "Knight", if the price is set too low, market demand will inevitably surge. With the current production capacity of Aegis Motor Company, it will not be able to supply the huge market demand in the short term, so it is of little significance.
Since the cheaper the price, the more sales will be, and the higher the price, the less sales will be, and the price multiplied by the sales volume is the total sales, then there is an optimal balance point in the middle to maximize profits.
Combining the company's current output of ten vehicles per day, Chen Mo set the current price.
Chen Mo does not sell at a low price, nor does it have an outrageous price. It still positions itself in the high-end market, but it also allows more people to afford it, whether it is in terms of overall income, brand positioning, market development and company development.
In all aspects, benefits are maximized.
Since they are targeting the high-end market, their target group has been narrowed a lot. Although the price is not sky-high, it is still very high and has high requirements on the financial resources of buyers. If there are no test drive restrictions, come and take a test drive.
The vast majority of people who drive definitely do not meet the requirements and will not buy a "Knight". They just want to satisfy their curiosity.
If everyone who comes here is really allowed to test drive once, there won't be many people in one day, and even fewer of them will be able to purchase.
So Chen Mo simply put certain restrictions on applying for a test drive. You must first subscribe, pay a car purchase price of 5 million or 10 million US dollars, and make a reservation before you have the right to test drive.
If you are not satisfied after the test drive and do not want to buy, you can directly get a full refund. If you want to buy, you cannot drive away directly. Instead, you have to wait in line according to the order of purchase.
After all, Aegis Motor Company can only produce ten cars a day. Even if it is priced at five million, the supply is still in short supply, and everyone feels that the price is not expensive at all, and it is simply too conscientious.
Those luxury cars in the same price range are simply incomparable to the powerful "Knight"!
Even people who can't afford it just feel envious and extremely greedy, and don't think the price is expensive. For such a perfect and powerful car, bulletproof, off-road, and top speed, the price is not expensive at all.
For five million, you can own a top-grade bulletproof car, a top-grade off-road vehicle, and a top-grade sports car. It’s really worth it! It’s so worth it!
If they have money, many people don't even buy a house, but buy a "Cavalier" first! They live in their car at night, which is safer than anywhere else!
As soon as the price and sales channel of "Knight" were announced, the audience immediately became excited. To be honest, whether they could afford it or not, the price was lower than they expected.
In the past few days, the company's production line has produced a total of 30 "Knights", all of which were sent to the test drive experience center by Chen Mo. Ten of them are used as test drives and are not sold to the outside world, while the other twenty can be picked up directly.
Drive away.
This is also the only time the "Knight" is available for sale. In the future, everyone will have to wait in line. After all, Aegis Motor Company only has ten cars a day. If you book early, you may have to wait a few days for their turn. If you are late, you will have to wait.
A year and a half is also possible.
Michael made it very clear that after the conference, the first twenty people who subscribed for reservations can take the lead in test driving, and if they are satisfied with the test drive, they can drive the car directly!
The only opportunity to directly pick up the car is now in front of them!