There are also many people who buy cars purely for show-off. As long as they are impressive enough, look good when driven out, and attract more people's attention and admiration, nothing else matters.
In response to this situation, in fact, the best solution is to develop a super sports car with cool appearance and top speed performance to satisfy this group of consumers who pursue appearance and speed, and sweep the entire super sports car market in one fell swoop.
However, the new automated automobile production line has not yet been completed, and the original "Knight" production line has to continue to complete a large number of "Knight" orders. Therefore, Aegis Motor Company currently does not have the ability to mass-produce new cars and wants to launch new models.
, it will have to wait at least a month after the construction of the automated production line is completed.
Since it was impossible to make a direct response in terms of appearance and speed in the short term, Su Wan simply suggested that we first build up the brand and popularity of the company and "Knight".
After all, Aegis Motor Company is a new company, and the "Knight" is the company's first model. Although it became famous on the Internet through the manor attack, there are still many people who don't know the existence of the "Knight", or that it is
I've heard of it, but don't understand it. I just think of it as being similar to other bulletproof vehicles.
The company's brand awareness is very low. There are quite a few people who know about "Knight", but very few people know about Aegis Motor Company. It is completely incomparable with established automobile companies such as Ford and General Motors.
Even if many people have watched the video, they will still question the authenticity of the video content. They are still more willing to believe than a "super car" produced by a small company that appeared out of nowhere and has never been heard of before.
Those world-famous big car brands.
Therefore, it is very important to enhance the company's visibility and strengthen consumers' recognition of the company's brand.
As for how to do it specifically, Su Wan’s idea is very simple: advertise!
Orders for thousands of "Knights" have brought in tens of billions of dollars in revenue. Although the company has spent a lot of money buying land, expanding and building automated production lines, it is not much compared to this huge amount of money. God
Shield Automobile Company's liquidity is extremely abundant.
Chen Mo agreed very much with Su Wan's idea of spending hundreds of millions for advertising, and said that there is no need to consider money, as long as the corresponding results can be achieved, it doesn't matter if it's all spent!
Of course, it is impossible for Su Wan to spend tens of billions on advertising like crazy. It is estimated that TV, newspapers and the Internet across the country and even the world will be dominated by Aegis Motor Company.
However, with Chen Mo's full support, Su Wan still plans to play second fiddle and spend more money to maximize the scale of this publicity and at the same time maximize the publicity effect, so that Aegis Motor Company's
The name became an instant hit, letting everyone know how powerful the "Knight" is!
After that, Su Wan devoted herself to the preparation of the publicity plan and was even busier than before. Chen Mo still seldom went to the company and spent most of his time in the castle designing new models and formulating the next development plan.
On this day, Chen Mo finally completed the core design of the new model, and the new development plan was basically determined. There was nothing to do for the time being, so Chen Mo got up and went to the company.
"Boss, I have solicited advertising creative ideas for the 'Knight' advertisements. Here are a few that I think are good. Please take a look."
Su Wan said and put a folder on the desk in front of Chen Mo.
Originally, Chen Mo had given full power to Su Wan to decide on these matters, but now that Chen Mo had finally come to the company, Su Wan showed Chen Mo the few alternatives she finally selected for personal review.
This is the main advertisement for this external promotion. After it is confirmed and filmed, it will be simultaneously rolled out on major TV stations and the Internet to promote Aegis Motor Company and "Knight", so the weight is very important. Su Wan also wants to hear it.
Chen Mo’s opinion.
Chen Mo opened the document and read every line at a glance.
"Brush! Brush!..."
The sound of pages turning was heard, and Su Wan looked at Chen Mo with some anxiety, seeing that he was about to turn to the last page, but the expression on his face remained dull, obviously he was not very satisfied with these ideas.
After reading several articles in a row, Chen Mo actually felt that they were pretty good, but they were only good and did not give him a bright feeling, so Chen Mo was not particularly satisfied.
If all these advertising creative plans are of this level, then the shooting of the advertising will have to be postponed for a while.
It’s better to lack than to overspend!
This advertisement is the main force of this publicity and directly affects the final effect of the entire publicity plan, so it must strive for excellence and be the best.
Soon, Chen Mo turned to the last page. As he read on, Chen Mo's eyes couldn't help but light up. It was a bit interesting!
Su Wan, who was standing aside, noticed Chen Mo's expression and couldn't help but feel relieved. It seemed that the boss had the same view as her and felt that the last idea was the most suitable.
"Very good! Just use this last portion!"
Chen Mo clicked on the last plan with his finger, said with satisfaction, then picked up the folder and handed it to Su Wan who was standing aside.
"Start shooting as soon as possible. If you have any questions, feel free to tell me."
Su Wan took the folder with a smile, glanced down at the plan that she was also very optimistic about, and then looked up at Chen Mo.
"Okay boss! However, the planner of this plan has a request. She hopes that she can be the director to shoot this advertisement."
"Oh? Tell me." Chen Mo was very satisfied with the plan and was also somewhat interested in the planner.
"She is a senior student in the directing department at the University of California, Los Angeles (UCLA). She has very good grades in school and has won several awards for some of her previous works. Moreover, she is also an international student from China."
Su Wan told some things she knew about the planner.
"International student from China? Okay, let him shoot this advertisement! But make it clear to him that if the final advertisement is not satisfactory to me, I will find someone else to shoot it. These requirements are stipulated in the contract.
write clearly."
Chen Mo liked that plan very much. From what Su Wan said, this person should have pretty good abilities and he was from China. Chen Mo was willing to give him a chance.
"Okay, boss!"
Su Wan smiled and closed the folder, hugged it to her chest, turned around and walked out.
After Chen Mo decided on the final plan, the filming of the commercial could start immediately.
Su Wan informed the Chinese international student that day that her plan had been selected, and according to her request, she could personally direct it as the director, and the filming of the commercial could begin immediately.