"You're right, there are some things that we have to guard against." Huang Mingxuan became cautious and nodded slightly.
"Is this your Donglin Yipin production line?" Zhou Ying and Lin Yu were walking together. Lin Yu took her to one of Donglin Yipin's production bases today.
"Yes, the most advanced international production line." Lin Yu smiled slightly and said: "My formula was originally a pure traditional Chinese medicine preparation, but because the traditional Chinese medicine prescription is relatively old, the taste and appearance are not very good."
"So my mother helped me recruit several chemical preparation synthesis experts from around the world and improved the original formula, so now we have our Donglin Yipin series of products."
"The packaging is not good." Zhou Ying picked up a bottle of sample. She looked at the green packaging, shook her head and said, "This needs improvement."
"Uh...isn't this packaging good?" Lin Yu looked at the fairly good packaging with some surprise. He felt that the most important thing about health care products is the effect, and packaging is secondary.
"You are wrong." Zhou Ying smiled slightly and said: "People rely on their clothes. This sentence is absolutely correct. Just like the Mid-Autumn Festival moon cakes nowadays, some prices have soared to very high, but some can be bought for only a few dollars.
, is the difference big? Not big.”
"The ones with high prices mean they look good and are packaged well. In fact, during the Mid-Autumn Festival nowadays, mooncakes have changed their taste. What they sell is packaging, which is a gimmick. Your packaging gives people the impression of a low-quality, old-fashioned product, so if
If you put it in a pharmacy, I guarantee that no one will touch it."
"In addition, I need to know how you set the price." Zhou Ying turned around and said.
"We estimate the cost price of the Donglin Yipin series to be sixty, and we plan to sell it for one hundred and twenty," Lin Yu said.
"One hundred and two?" Zhou Ying's frown deepened.
"Is it expensive?" Lin Yu was slightly startled and said, "We haven't calculated the advertising costs yet. This price is already very conscientious."
"It's too cheap." Zhou Ying's words left Lin Yu speechless.
"What kind of people will take Baojian products?" Zhou Ying said: "First, older people, second, people who are in poor health but don't want to take medicine, and third, rich people."
"Rich people are the main market for guaranteed goods." Zhou Ying said with a slight smile: "It's too cheap, they will think it's not up to the mark. If you want to do this, you have to be an instant hit and take the high-end route.
"
"Then according to your thoughts, what should the price be?" Lin Yu asked.
"I took a rough look at the information you gave me before, and I classified these health-preserving products into categories: some are for replenishing qi and blood, some are for improving energy and spirit, some are for strengthening the foundation and strengthening the body, and some are for prolonging life.
Yes, and judging from the information you gave me, these health care products can be used for medicinal purposes."
"Yes, to a certain extent, there is no problem at all." Lin Yu nodded slightly.
"How long does it take for it to take effect?" Zhou Ying said.
"A week at most." Lin Yu said with a smile: "This is the biggest difference between our health-preserving products. Other health-preserving products will only fool you into taking it for a long time to be effective, but ours is different.
Ours only takes a week.”
"Well, based on the function of your key guarantee product, I have divided the prices into several levels, ranging from 3888 to 38000. I will also launch an entry-level version and a hardcover version. Of course
, the price of the hardcover version is higher.”
"Isn't this too expensive?" Lin Yu frowned.
"My brother, if your stuff is cheap, will anyone buy it?" Zhou Ying said bitterly: "You don't need to calculate the cost, you need to grasp the psychology of consumers."
"Our products must be diversified. Now you have more than ten products launched. We divide these more than ten products into three levels, including high, middle and low-end products, and our focus is on mid-range products." Zhou Yingdao
.
"Why is it on a mid-range product?" Lin Yu asked curiously.
"Then let me ask you, if you usually buy medicine, do you buy the most expensive or the cheapest?" Zhou Ying asked.
"The middle one." Lin Yu said: "It doesn't have to be too good, and it doesn't have to be too bad."
"Yes, this is the psychology of most consumers." Zhou Ying said with a slight smile: "Marketing is not an easy task. You have to fully grasp the psychology of consumers. Only in that way can you make your
Product sales are better, and it is not easy to occupy the market quickly."
"Also, have you thought about asking anyone to speak for you?" Zhou Ying asked.
"I haven't thought about it yet." Lin Yu thought for a moment and said, "But I don't want to use fresh meat."
"That's right, you can't use Xiaoxianrou." Zhou Ying nodded: "The reputation of Xiaoxianrou is generally not good now, and most of their fans are young people. If you want to endorse this product, you still have to find someone to endorse it.
Only the older generation of artists can do it.”
"I already have a candidate in mind, what about you?" Lin Yu said with a slight smile.
"I also have someone selected. Who are our candidates?" Zhou Ying said with a faint smile.
"How about this, let's write down his name?" Lin Yu said, "Let's see if we have the same idea."
"Okay, no problem." Zhou Ying smiled slightly. She took out a pen and wrote down a name. Then she handed the pen to Lin Yu, who also wrote down the name.
The two of them spread out the notes, and at first glance, the words Li Xianzhong were written on both of them.
"Haha, heroes have the same idea." The two laughed.
"Although Mr. Li is old, he is an experienced actor and has made many anti-Japanese war military films. On the screen, he is a hero with a strong heart. He walked out of the Bayi scene with aura.
, can shake up the place." Zhou Ying said.
"That's right, I think so too." Lin Yu nodded slightly and said, "Our effects, coupled with the old man's influence, will definitely open up the market quickly."
"But the problem is, that old man never accepts advertisements." Zhou Ying said: "How can we impress him?"
"That's no problem. I'll go find him later." Lin Yu said.
"First of all, he is not short of money." Zhou Ying reminded: "Generally speaking, people who cannot defeat money have no weaknesses."
"Believe me." Lin Yu said seriously: "As long as you are a human being, you will definitely have weaknesses. That old man is a human being, and he must also have weaknesses."
"Okay, I believe you on this." Zhou Ying nodded slightly, and she said with a faint smile: "That's perfect. Okay, I'll make a good plan later. We must win the first battle.
