"Although Tesla is the trigger of the PC war during the back-to-school season, they have not conducted any promotional activities."
Tongfang Building, a meeting was in progress, and a white-collar beauty was talking.
"I am not optimistic about them in this PC battle at the beginning of the school year and the Olympic Games half a month later."
At this time, someone asked: "Someone just told me that this morning, a notice was posted at the Tesla Xidan flagship store that the Duron version has been sold out. In North China, 10,000 units are sold in three days, which we have never done.
Been there! Gao Yu, please tell me why you are not optimistic about them."
"Inadequate product line!" Gao Yu, the white-collar beauty, immediately replied, "I don't understand why they cut off their arms and gave up on the hot product of the Duron version of Frozen. Now, they are selling the whole machine at a price of 6,000 yuan.
Blank, only two mid- to high-end products.”
"But their 6888 Frozen is at the mainstream price range of 8,000-10,000 yuan for the whole machine! Don't forget, in our marketing department's market survey in Kyoto yesterday, more people knew about Tesla than Huaqing Tongfang.
It’s not even close to fantasy!”
"That college student is a smart man, and he has been consciously building the brand from the beginning, but..." Gao Yu said with a smile, "In just a few months, Tesla's brand awareness has been reduced to nothing.
A castle in the air without foundation cannot withstand the slightest disturbance."
"Oh!?" The half-bald director sitting in the main seat sat up straight, "Tell me what you think."
"Okay, Director." Gao Yu took out the materials he had prepared and distributed them. "Since he wants to build a brand, we will start with his brand. The name Tesla itself has the biggest problem..."
……….
Zhongguancun.
Zhao Song, who hurried back from get out of class, was walking with Ding Tao from the Central Sea to the Pacific Ocean holding a computer.
"Boss, the Duron version has been completely sold out. Only a few counters in North China still have a few units left."
Zhao Song nodded cheerfully, "It was much faster than we expected. Ten thousand units, in three days, we sold one 300th of the total annual sales of Fantasy."
Ding Tao said helplessly: "Boss, you know that's not what I meant. We have so many poisonous dragons in stock..."
"Ding Tao, do you know how much the Duron CPU is quoted in the retail market?"
"..." Ding Tao was speechless.
Zhao Song continued: "Overclocking, after all, is accelerating the aging of the product. These 10,000 Duron units will be a platform to demonstrate Tesla's after-sales service to customers in the future. I have already made plans to make overall losses in the future!"
Ding Tao nodded, "But boss, most of these machines can run stably for a year."
"Tell the after-sales department that the company will extend the warranty for the Duron version of Frozen for half a year and will not announce it to the outside world.
Word-of-mouth, word-of-mouth, those who have spare money to buy computers now are all our potential customers in the future! We will spend money to buy this word-of-mouth!"
"I know, boss."
As he spoke, he walked to the gate of Pacific Ocean. Zhao Song looked at Manager Wu of Pacific Ocean who was looking around at the door, and turned to Ding Tao and said: "Let the Duron CPU be released tomorrow. He is MD. This time we are also stocking up."
Dealer, you've made so much in just a few days, no wonder so many people are obsessed with speculating on memory! I'm almost addicted!"
Ding Tao said dumbfounded: "Boss, pay attention to your image!"
"Image sucks!" Zhao Song glared at Manager Wu at the door, "If you have more money, wearing slippers will look bad. If you have less money, no matter how particular you are, you won't have an image. What do those people call me? A college student? That kid?"
?”
Looking at Manager Wu walking towards this side, Zhao Song warned Ding Tao: "Remember, no one can bully us in Zhongguancun Electronics Store!"
Ding Tao nodded firmly in agreement!
"Zhao Song, don't worry, I'm talking to their boss on the phone and I will definitely solve it for you!" At this time, Manager Wu, who ran over, said anxiously. He was really afraid of Zhao Song and he would do anything.
come out.
"It's been three and a half hours since the opening of the business," Zhao Song looked at his watch. "You made the call very quickly."
Zhao Song did not stop and walked towards the Tesla image store, "When will it be possible to solicit customers in front of other stores in Zhongguancun?"
Ding Tao said: "Boss, that trading company that operates Fantasy is a Fantasy authorized dealer. In the Fantasy government procurement directory, Pacific has just opened. The annual rent and advertising expenses are much more than our Tesla!"
Zhao Song nodded and said cheerfully to Manager Wu: "No wonder! Manager Wu, don't make any calls. I'm going to have a sales war this time. They initiated it at the beginning. When will it end? I'm the one who says
Forget it."
After saying that, Zhao Song ignored Manager Wu and placed the two computer cases at the door of the image store.
He pulled Pingping away who was discussing the business of soliciting customers with Fantasy, glanced at the crowded Fantasy store opposite, and said nothing.
"Zhao Song, they are so unreasonable that they are almost coming into our store to solicit customers!" Pingping said in an aura.
Zhao Song glanced at the Tesla store and said happily: "There are a lot of people in our store!"
"If they hadn't taken away several people, there would have been even more people!"
"I got it," Zhao Song patted Pingping on the shoulder, "Go to the store to organize it, and take a look at how I do foreign things!"
After saying that, Zhao Song looked at the Fantasy guy with a smile. The young man shrank his neck and ran towards the Fantasy store.
Zhao Song didn't pay attention, and moved a Frozen console to the entrance of the Tesla image store, took the hammer from Ding Tao, and under the eyes of Manager Wu and a group of other shopkeepers who came out to watch the fun,
Smashed it down hard.
Zhao Song was very particular about where he hit it. The connection between Tesla's unique side bracket and the chassis panel can only be slightly deformed with a hammer, but there is no other change at all!
"Duang, Duang~~~"
After five hammer blows in a row, all the customers from Tesla and Fantasy ran out, dumbfounded as they watched Zhao Song hammer down one hammer after another.
Zhao Song looked at the store manager standing with his arms crossed at the door of Fantasy and waved his hand cheerfully.
After looking around, he said loudly: "Dear customers, no matter how nice you say it, it can't be as real as experiencing it yourself. I am the boss of Tesla. Today I will show you our new generation flagship product, Frozen."
After saying that, Zhao Song gave Ding Tao a wink. Ding Tao understood, moved the other host to Zhao Song, and began to dismantle it.
"The Fantasy Tianxi series is priced at 9,999 for the whole machine. The benchmark Tesla Frozen is priced at 6,888. Plus the highest-end Sony Trinitron, the price for the whole machine is about the same."
Zhao Song put down the hammer and began to dismantle Frozen.
"Boss Zhao, this is too much!" The fantasy store manager came over at this time.
Zhao Song stood up immediately and stared at him fiercely, "He came to our store to forcefully solicit customers and scared a few female students. Is that too much?!"
Zhao Song walked up to him, stared into his eyes, and whispered: "You are a fantasy dealer, and you are the first to break the rules of the industry! Tell me too much?"
After saying that, regardless of the ugly look on the store manager's face, Zhao Song looked at the crowd around him and said, "I won't smash the Tianxi case! Let's take it apart and show it to everyone one by one!"
Zhao Song squatted down and said while dismantling it: "By the way, you can ask your friends who have fantasy computers at home. What is the use of their so-called 11 pre-installation software besides taking up a lot of system memory?"