"The moment the five-star red flag was raised, my emotions reached their peak, and then I saw the Tesla commercial... I had an orgasm!"
"Pfft~ What a sense of humor upstairs."
"Today's flower planting team is awesome! Seven gold medals, one less than half of last year's!"
“Tesla, which is stirring up trouble today, is pretty awesome.”
"Yes, now I know that advertising can still do this."
"Originally, my plan was to eat, sleep, and watch games, but now I have another plan, which is to watch commercials."
"No need to look, I wonder if you have noticed, starting from the fourth gold medal, CCTV anchors will read Tesla's latest copy!"
"I also noticed it, and then I realized that advertising slogans can be so beautiful!"
………….
It was dark at night, and Tongtong in the dormitory gently closed her laptop, unplugged the network cable, and was just about to lie down to sleep when she was startled by the head melon exposed next to her.
"It scared me to death, Li Ying, why are you not sleeping?"
Li Ying on the lower bunk stared with big eyes, "Tongtong, how could Zhao Song and the others predict so accurately?"
"They didn't predict! There will be two sets of plans for every game. Only when the women's weightlifting time was too late, Zhao Song made a prediction!"
"Guessed it right?"
"Of course, when it comes to women's weightlifting, people all over the country know it."
Silence returned to the dormitory. After a while, Li Yingcai said, "Are there still a shortage of people over there for the job of serving tea and water?"
Tongtong smiled and shook her head, "You can ask Zhao Song, but according to his money-obsessed virtue, if you say you don't want money, he will definitely agree."
Tongtong thought for a while and then said: "Li Ying, there are two completely different worlds from school. If you have an idea, act quickly."
"Thank you, Tongtong." Li Ying said gratefully, "I don't want to be dragged down by you and Yingzhu!"
Tongtong smiled and lay down, "Then go for it. But when you go there, you will know that it is not you who is pulled down, but us!"
………….
On this day, Tesla’s Olympic real-time advertising kept many companies and enterprises brightly lit all night long.
The new concept of real-time advertising, which appeared eight years in advance, seems to have opened a new door for many people in the industry. People put all Tesla cases on the conference table, frantically discussing, learning, and learning from it.
The most common sentence you hear from an advertiser is: Look at other people’s...
As for the advertising department of Fantasy Group, which has been in line with international standards for many years, it has always belonged to someone else. Now, I finally heard these words for the first time.
"Look at Tesla!"
Late at night, Fantasy Group conference room.
The bearded man sat tiredly on a chair and looked at a room full of busy people.
"Director, the data is out." At this time, a young man came forward.
"How many?"
"Today, our sales in Kyoto's retail market are less than 30% of the usual volume!" The young man said, not daring to look into the bearded eyes and lowering his head.
"How much?" The bearded man looked at him in disbelief.
"To be specific, it's 29%, most of which are completed in home appliance chain malls that Tesla is not involved in."
"..." The bearded man fell silent and slowly tapped the table with his fingers. After a long time, he coughed lightly, and the conference room fell silent instantly.
“Whether it’s so-called real-time advertising or their copywriting just to arouse people’s passion, it’s all a type of situational marketing!
During the Olympic Games, almost all companies were doing promotional marketing, but currently it seems that Tesla is doing the best!"
"Being behind is not terrible!" The bearded man continued unhurriedly: "The terrible thing is not to admit it!"
Suddenly, the bearded man shouted: "Do we dare to admit our fantasy?!"
"Dare!" Everyone shouted with red faces.
"Okay!" The bearded man smiled and nodded, and said to the director of the advertising department next to him: "Set up an elite team in the shortest possible time. Tesla has already laid out the path. You don't need me to tell you how to do it, right?"
The advertising executive lowered his head and thought for a moment, "Three days!"
"One day!" The bearded man raised a finger and then stopped looking at him. "In one day, I will see that big fist surrounded by floating advertisements of our imagination!"
"Director!" At this time, someone raised his hand, "Hovering ads and many of Yahoo's keyword searches have been underwritten by a newly established advertising company called Jiasheng."
"Jiaming and Xingsheng?" Looking at the man, the bearded man said doubtfully: "Aren't the two families bitter enemies?"
"Because of Tesla, they were temporarily united. Now Jiasheng Advertising has integrated those sectors and launched a DSP called real-time bidding advertising. The highest bidder wins!"
"#￥%&!" The bearded man resisted the urge to curse and said through gritted teeth: "Buy!"
"In addition, expose the fact that Tesla is a compatible brand and does not have a fixed office location!"
"Director!"
"Do!"
……….
At the same time, meetings with the same content were held in countless high-rise buildings from all walks of life. Everyone was gnashing their teeth and cursing the newly established Jiasheng, and had to participate in the bidding.
On September 17, Sunday, the third day of the Sydney Olympics, it rained heavily.
Carrying a huge stall parasol, Zhao Song put the cute girl Xiaoyu into the Mercedes-Benz, and then moved towards the school gate step by step with difficulty.
"Hurry up and put away your broken umbrella!" In the school guard booth, Director Guo, the instructor who had not been seen for a long time, said angrily.
"I'm not afraid of being caught by the heavy rain." Putting the big umbrella aside, taking the black umbrella handed over by Captain Hong, Zhao Songcai and Director Guo walked side by side to the guest house.
"Now the school has almost become your Tesla external relations department?" Director Guo said with pride.
"He who can do it should work harder! Who told me to be a student of our school?" Zhao Song was not embarrassed at all.
Director Guo nodded and said with a smile: "The city leader called you to praise you and ask you to keep up your efforts."
Zhao Song opened his mouth happily and said, "I promise to complete the task." Then he said with an embarrassed face: "I'm afraid someone will hold me back."
"Then it's up to you!" Director Guo patted Zhao Song on the shoulder, "Let your factory be prepared, at least in a decent way. The permit will be implemented in the next two days."
"Thank the school leaders for me!" Zhao Song said gratefully.
"Pingchang District has put in a lot of effort!" Director Guo looked at Zhao Song with admiration: "You are sitting very well now. Remember, those who are enlightened will always help!"
"Remember!" Zhao Song nodded fiercely.
"Okay! Zhao Song, the master's students in the Department of Mechanical and Electrical Engineering in our school are no worse than those in Huaqing. Next year, it will all depend on your Tesla skills!" After saying that, Director Guo turned around and left.
In the heavy rain, only Zhao Song was left standing quietly.
At seven o'clock exactly, under everyone's attention, next to the big fist, finally changed, and all the people who had been waiting for a long time clicked on it.
"Slowly grow up, slowly become stronger
Kiss victory and collect failure
Enjoy the spotlight more and more, and start to know how to hide
meet, intersect, stir up
The reason why I am who I am now
Because of the opponent”
Zhao Song looked at the heavy rain with deep eyes and murmured to himself: "Come on, let's fight, I'm a nobody! But I'm still a loser!"