An hour later, the crowd arrived at the small white building No. 2 of Tesla Industrial Park.
After glancing at the Wesonic team hiding aside, Zhao Songcai introduced to the big boss:
"What you just saw in Building 1 is the testing process of the shell samples provided by Wuming Factory. Since the wear resistance has passed the test, today we will only make the final assessment on its feel, appearance, and color.
.”
“Building 1 is also the Tesla Integrated Model Innovation Center. We have broken through the barriers between brands and purchased high-quality modules, accessories and advanced technologies around the world:
For example, the main control and micro hard drive from the island country, the flagship audio decoding chip from England's Wolfson, the contact spring from Germany, the low-impedance solder from the United States, etc. We have all the requirements for circuit design, component selection, material selection, including the assembly platform.
Very harsh."
"How is it better than Sony?"
The big boss asked expectantly.
"..."
Zhao Song was silent. He took the white coat from the staff and helped the big boss put it on before he muttered:
“Secretary, Sony is Sony, Tesla is Tesla, and Tesla will never make headphones worth 40,000 yuan.
Entry-level professional level and top-end consumer level are Tesla’s product positioning. If you must benchmark against a certain company, you can only compare it with Apple!”
Seeing the big boss' increasingly confused expression, Zhao Song smiled bitterly and explained again:
“What’s better than me is more expensive than me, and what’s cheaper than me is not as good as me!”
After saying this, the big boss nodded thoughtfully.
To understand product positioning, you must understand brand positioning on the basis of studying corporate positioning.
Not to mention Zhao Song, Tesla and countless management consulting companies are studying such a big business issue. Even Apple in the previous life went through three stages.
In the Apple era, there is an extreme example that can be cited, and that is Apple's 39999 "most powerful" display.
Okay? Okay!
Is it worth it? It’s worth it!
The strongest?
Pooh!
If you want to buy something stronger and more expensive... Guys, welcome to the field of industrial-grade purchasing.
Here, there are no flowers, Bay, South Korea, you can only see the island country's brands are all-powerful: broadcast-level monitors produced by Eizo, Mitsubishi, Sony, Panasonic, satellite TV-level video editing, aviation, medical imaging and other industrial-level monitors
.
Here, you can see the top interfaces, standards, and format battles. Here, you can see countless black technologies that represent the highest level of mankind. Here, you can see countless craftsmen and engineers’ persistent pursuit of true colors.
In the final analysis, the biggest difference in product positioning between Apple, Tesla and Sony is that consumers can afford the full range of Apple and Tesla products.
Tesla, on the other hand, is competing with Apple over who consumers should buy!
.........
While talking, Zhao Song had already brought the big boss to the audition room on the second floor.
"Secretary, this is Mr. Toshiyuki Ogura, chief engineer of Tesla audio products."
"Island people."
The big boss stretched out his hand in surprise and shook hands with the middle-aged man who bowed to him.
"Island people."
Zhao Song nodded and said: "Only when the industry is at a low point can we call in this engineer who has worked at Sony for thirty years, and it's just this one."
"It's not easy."
The big boss sighed.
Zhao Song took the evaluation report handed over by Toshiyuki Ogura, looked at it and said with a smile:
"Secretary, after some time, you will see a large number of engineers in the LCD panel field from Wanwan coming to the mainland with travel expenses and luggage to find jobs. Combined with the news that BOE is about to launch a fifth-generation screen production line, won't you fight for Pingchang District?
?”
Seeing that the big boss was deep in thought, Zhao Song took the report seriously. After a moment, he looked at Toshiyuki Ogura in surprise and asked: "Is this the unanimous opinion of your evaluation team?"
"Yes, boss!"
The slightly bald island man bowed respectfully. The young boss treated him well enough to show his utmost respect:
"If Ms. Wang Jie's opinion is the same as ours, then it can be said that Wesonic's headphone technology has entered the field of moving coils and moving irons.
Boss, considering how long this company has been in the industry, this is a very difficult thing!”
"Yes, it's very difficult."
Zhao Song nodded excitedly. He seemed to have forgotten that the big leader was beside him, walking back and forth in the crowded corridor.
He couldn't help but be excited. This epoch-making product, which was born in advance in his hands, actually had the participation of four flower planting companies - Tesla completed product planning, positioning and the development of new firmware; Wu Ming made strict demands
Rugged casing and buttons; Yituo provides hard drive protection technology; and Wesonic provides high-fidelity dynamic headphones.
How difficult is it?
Look at the group of R&D staff downstairs who are like beggars.
Now that things have happened, he can finally declare with confidence that tpod is no longer a product of Tesla's money.
"Where's Wang Jie?"
Golden Ear Wang Jie has never made a mistake. If she disagrees again, Zhao Song will immediately convene a larger audio-visual meeting.
"Click~"
Before Ogura Toshiyuki could answer, the heavy door of the audio-visual room opened with a sound, revealing the bright face of the young woman Xiaojie.
She first looked at the crowd in the corridor with confusion, but when she saw Zhao Song, she immediately ran over excitedly.
"Boss, you are here."
"Well, Sister Wang, how are you doing?"
"Number 11!"
The boss asked a question, and the young woman Xiaojie gave the answer without hesitation, "Of the thirteen headphones, only No. 11 performs best.
The No. 11 mid-frequency is very stable, with no obvious bias, clear and powerful, smooth and smooth, and the transition from mid-range to mid-high frequency is very natural. The style is slightly softer, looser, and has a warmer feeling.
Low frequency and high frequency are the most prominent areas in my opinion. The density and sense of space of high frequency are well grasped, and there is a feeling that it can still rise. However, there is still a difference in the extension of extremely high frequency compared with hifi, but low frequency
The feeling of high frequency and high frequency is already outstanding.”
"good!"
Zhao Song shouted with joy.
He rubbed his hands excitedly. If there weren't too many people present, he would have wanted to go up and hug the white-haired young woman Xiaojie to take advantage of her.
Suddenly, he pushed aside the crowd recklessly and strode towards the window at the end of the corridor.
...........
Downstairs, unkempt beggars were staring at the door uneasily.
This group of top academics and enthusiasts feel that their anxiety at this moment is even worse than that of the college entrance examination.
"Boss, if it doesn't pass, let the chairman ask the big boss for one last chance."
The little beggar said to the beggar head.
The beggar-headed, Wesonic R&D director shook his head regretfully: "This is the last chance that the big boss has won for us. The company has a big strategy, and we can't afford to wait any longer."
"well......."
The little beggar smashed the bar with regret. Just when he was about to say something else, he suddenly remembered a loud roar:
"Look."
All the beggars followed the sound and looked towards the second floor.
"It's the big boss!"
They saw Zhao Song.
Then.
They saw Zhao Song's extended thumb.
"..."
Quiet.
"Plop."
Someone was kneeling on the grass.
"Woo~"
Someone covered their cheeks.
"Ah~"
Someone yelled excitedly.
"Bang~"
Someone jumped up.
"We passed!"
"We did it!"
"Yes, you did it!"
On the second floor, Zhao Song yelled equally excitedly:
"In the hundred-yuan (cost) field, you have defeated all competing products, and they were unanimously approved. You guys are so awesome!"
While roaring, Zhao Song's eyes also turned red:
"I made 3 billion yesterday, but I'm not as excited as I am today, because this headset belongs to us, and no one can get a single licensing fee from it. This is our product, and this is our product."
!”
"Guys, prepare your accounts, because the promised rewards will arrive today; prepare your team's name, because it will be engraved on the headphones to serve millions of consumers around the world!"
The name of the craftsman is really not just a joke.
"Ah~"
"Long live the boss!"
"I'm going to take a nap for three days!"
"I want a pedicure and health care, and I want to go to the bathing city!"
"I..."
........
Second floor.
Zhao Song turned around, ignored everyone's strange eyes, and shouted loudly:
"Shi Ming!"
"Here."
Shi Ming hurriedly took two steps forward.
"Let Yuan Wu come back and tell Zhao Lei, let him notify all international suppliers, notify the three links and one extension, notify the national procurement negotiation team, notify all relevant people, tell them that tpod2 classic must be put into production around one month ago, and two months later
, color series tpod2 classic is put into production.
As for quantity."
"boss......."
At this time, Shi Minggang wanted to say something, but was interrupted by Zhao Song:
"Damn International Data Services Company, go to hell for 20 million, I don't believe them!"
The lunatic at Apple is uniting with many small factories to launch the largest and most valuable patent lawsuit in IT history against Tesla, which has made Zhao Song firmer in his prediction.
“Few people can understand what this means when combined with Sound Field.
20 million?”
Zhao Song sneered and growled:
"It's just the first batch of production.
50 million is the purchase volume in the next two years!”
Starting today, Tesla will officially become a major international manufacturer that indirectly affects 400,000 jobs around the world!
Products are the bottom line of a company's life, and those who dominate the financial market are nothing but rootless duckweeds!
...........
As for a certain retired business godfather, well done.
Congratulations on teaching a group of short-sighted and unscrupulous businessmen!