Late at night on September 9, 2001, 50 11-ton heavy-duty trucks rumbled out of the Tesla Industrial Park in Pingchang District, Beijing, and drove on the dark streets. The headlights cast dazzling lights, forming a sea of light.
It was spectacular. After entering the expressway, the convoy gradually dispersed in all directions. At this time, the morning dew had already begun to appear in the east.
The last stop for Tesla's new tpod - North China Region, will finally begin distribution in the entire region before it goes on sale.
There are only 50 trucks, and with the current popularity of tpod, it is foreseeable that not only in Huazhong North China, but also around the world, there will be a starvation marketing situation.
2001, September 10, 6 a.m.
The queue at Tesla Super Flagship Store in Wangfujing is 130 meters long.
CCTV goes into battle!
Due to the time difference, when Tesla stores are opening around the world, I believe that major mainstream media around the world will also attend.
No matter what, Tesla's new tpod classic generation product is released simultaneously globally, but it is based on Beijing time, which means...
First flower planting!
"Hello host and audience friends, I am CCTV field reporter Cheng Ming. My current location is at the intersection of Wangfujing Street and Jinbao Street in Beijing. Behind me is the world's No. 1 hotel that has attracted much attention recently.
Home tesla super store (super retail store).”
"Now, the queue outside the retail store has stretched to a hundred meters away. At the front of the queue, several customers are packing tents, sleeping bags and other items. Many of them came last night."
"At the entrance of the retail store, a dozen Tesla employees are busy putting bread, ham, mineral water and other food into plastic bags. After a while, they will distribute breakfast to customers in line. I believe that for these
This will be an unforgettable shopping experience for the flower gardening customers who are queuing up.”
"Now, friends from the audience, please follow me and enter the preview of this super flagship store."
"Many friends may already know a lot about the appearance of Tesla retail stores. In Wangfujing, Tesla still uses large floor-to-ceiling special glass as the exterior wall, coupled with the red Tesla logo, it has the same sense of fashion and future technology as always.
The fusion, this style is unique in the world.”
"Now, the staff in the retail store are also in the final preparation stage before the opening. They are sorting out bags of brand-new red Tesla T-shirts. Before 11 o'clock this morning, no matter whether they are shopping or not, as long as customers enter the retail store,
, you can all receive a T-shirt as a gift for free.”
"The Wangfujing Tesla store is divided into three floors and is the first Tesla retail store in the world to use a three-story spiral glass staircase."
"There are two floors on the ground. The first floor is the Tesla product sales area, where Tesla products are sold. However, we did not see the new generation tpod that is popular around the world. The second floor is for 360-degree customers.
The customer bar of the Wangfujing store is the only 360-degree customer bar in the world. Customers participating in the personal training program can communicate directly with the staff face-to-face, so that the customer bar staff and customers can work side by side, just like friends solving problems, especially
Tesla members can enjoy one-on-one service after making an appointment, as well as unique training courses on different themes, allowing customers to easily transform from Tesla beginners to professional users.
The underground floor is the accessories sales area, and it is also the Tesla store that sells the most accessories in the world.
Dear viewers, the Wangfujing Tesla store will open on time in 2 hours and 25 minutes. At that time, I will follow the grand opening of this Tesla super flagship store with everyone.
Now, let's interview customers who are queuing up and hear what they have to say."
"My husband is unreliable. He won't give me a tpod. He's looking for diamonds. This little girl is... this year..."
"I am an employee of an advertising company and also a digital product enthusiast. The reason why I came to line up to buy today is not only to experience tpod for the first time, its new ecosystem and Tesla's perfect service, but also
I want to see the last major advertisement in the legendary Tesla Tpod promotion plan.
After all, for the advertising industry, every advertising plan launched by Zhao Song is worthy of repeated and in-depth study."
"The fashion sense is amazing, the return rate is very high, the service is good, the sound quality is high, the capacity is large, and it can store a lot of songs, and I see more and more high-quality genuine songs on the sound field.
The main thing is, they are completely free!
I really can’t think of a reason not to buy it!”
"Hello, comrade reporter, my surname is Sha. I am a retired worker. I live in an alley on Xidan North Street. The reason I queued up early is because I want to give my granddaughter a tpod. After all, she has been admired for a long time.
Let's take a look at the performances. In the past two years, I have watched many performances in Xidan stores, and they are all very exciting."
"..."
7:00 am, there are still two full hours before the global premiere of tpod. The length of the team: 280 meters.
........
Island country, Tokyo Ginza.
In the Tesla store with the same decoration style, Wang Qin, who had a round hairdo, peeked out of the store. When she saw the long queue outside the door, she quickly retracted her neck and sighed with her cute tongue.
:
"There are so many people."
"Are there many people at our concert?"
Zhou Jiannan next to him smiled.
"That's different!"
Wang Qin shook her head quickly, "Although our Girls' Twelve Bands are not bad, this is Tesla."
"..."
This is Tesla.
After listening to Wang Qin's words, the other 11 girls next to him did not refute.
In the island country, Twelve Girls Band is very popular, their albums are selling like hotcakes, and their concerts are sold out, but this is Tesla!
The huge publicity and distribution plan was jointly implemented by two major international groups, with almost all the top ten record companies in the world participating, and top traffic stars participating one after another.
In the island nation, the Twelve Girls Band will be the only artist group to perform in the Tesla store.
Wearing green clothes dyes a tree of fragrance,
The moonlight on both sleeves speaks of peerless elegance.
Twelve girls wearing sea and sky auspicious clouds stood in the Ginza Tesla store, under the intoxicated eyes of countless island country clerks, looking extremely gorgeous.
The sky is filled with auspicious clouds, river cliffs, sea water, and colorful clouds. The overall color is based on gray, with yellow waves and red bat swallows. The auspicious clouds in the sea, sky, and sky highlight the grand palace design concept, allowing the twelve girls to reveal their unique oriental charm.
beauty.
They held erhu, guzheng, and various ancient oriental folk music. One hour and 50 minutes later, they arrived at Ginza, the most prosperous intersection in the East...
Boya cuts off the strings and breaks the Tianqin
Twelve Music Squares delight everyone.
.........
America, Fifth Avenue, New York.
Under the night wind carrying the residual heat of the day, a lonely figure bent down to catch his breath in front of the shop where the lights were turned off at home.
Sweat dripped down, soaking the collar and making the tight black dress become transparent.
Wiping her sweat again, Hao Ying stood up straight and looked towards the brightly lit shop not far away.
There, you can vaguely see the busy shop assistants. Outside the shops, tents are lined up in a neat row, extending to the end of the line of sight and disappearing into the darkness.
Feeling her heartbeat gradually calming down, Hao Ying took two deep breaths, gritted her teeth and walked towards the dark shop.
This is the mysterious Xiang Moireng store. On this dark night, it is specially opened for Beijing girls, just because its first-floor structure is exactly the same as the Tesla Fifth Avenue store.
Hao Ying has been walking back and forth here for more than two hours. Typhoon, stance, size of steps, face tilt angle, height of hand-held microphone, and mouth opening and closing range are all part of her training.
Thirteen hours and twenty-five minutes later, she will appear at the Tesla Fifth Avenue retail store and sing to countless consumers. By then, the nearest audience will be only two meters away from her, so for the sake of
For the on-site effect and personal image, she will appear wearing high heels up to 14 cm.
The current efforts are to show the most perfect version of myself at that time.
because......
That's Tesla!
The massive publicity campaign with a record budget had begun a month ago.
In Zhao Song's words: "I can make consumers around the world say they can't buy tpod, but I can't make them say they don't know about this epoch-making product!"
The publicity budget of hundreds of millions of dollars indicates that under the long list of stars who will perform live, in addition to Hao Ying and the 12 Girls Band, there are countless heavyweight emperors and queens who will appear all over the world:
Madonna, Britney Spears, Christina Aguilera, Ricky Martin, Al Nahm, Water Ding Dong, Helena Seaga...
And Hao Ying will be Tesla’s only oriental face singing live in Europe and the United States.
.........
"Report to the command team, this is J Guomen Station of the subway. Five minutes ago, the passenger flow from Line 2 to Line 1 suddenly increased. Random information collection shows that most of their destinations are Wangfujing."
"Report, this is Xingmenzhan of the subway. The carriages of Line 1 are already full, and the subway staff has taken traffic restriction measures in the transfer channel."
"This is the West W Road bus station. Currently, there are queues at the four bus stations that pass through Chang'an Street. The carriages are full. Let me say it again, all bus carriages are full."
"This is the Jianguomen Bridge. The traffic flow on the ramp is on an upward trend. Please pay attention," he said.
"..."
"This is the command team. Preliminary results predicted by experts show that the Wangfujing store will have more than 100,000 visitors today!
Now, I order: cancel the large-scale opening performance and carry out the welcome activities in advance.
Zhongguancun, Bainaohui, Industrial Park, and Xidan each dispatched 10 store clerks to reinforce Wangfujing."
"Please note at PyeongChang Industrial Park, assembly line 17 will stop immediately!
Ten minutes later, 5 buses will be waiting at the entrance of the park. All employees are asked to change to Shanghai Tianxiang Cloud to reinforce Wangfujing!
My name is Ding Tao. I would like to emphasize one last time that everyone please cooperate with the on-site government staff and armed police soldiers to maintain order on site, ensure the personal and property safety of all consumers, and never allow any safety accidents to occur! "
"I am Xu Xinfei, director of Tesla's customer service department and temporary store manager of Wangfujing Super Flagship Store. The grand opening ceremony has been cancelled. Please welcome the ceremony personnel to their seats.
Welcome, please confirm the location of the first female customer."
"Report to the store manager that the first customer in front of the queue is a woman."
".........age?"
"Around 25."
"Okay, please get ready for the performers, please get ready for the greeters, countdown to ten minutes, let's start."
"clear."
"yes."
.........
Beijing time, 8:20 am.
Outside the Wangfujing Tesla store, the queue length was 680 meters.