Screen flickers suddenly appeared on all the big screens in Wangfujing and Jinbao Street, even in the entire capital, and in all large cities across the country.
"Dong~"
In the crowd, the digital enthusiast from the advertising company cheered up and stared intently at the big screen closest to him.
"Dong~"
Countless cameras with red lights flashing were directed at the crowd, the screen, and the super flagship store, transmitting the images to all parts of the world for the first time.
"Dong~"
Major investment banks and leaders around the world, David, Liao Yingzhu, Zhang Jianmou, Shi Xuebin... Countless people looked at the TV screen with anticipation, solemnity, or interest.
They know that Tesla Tpod classic super large-scale publicity plan, the last advertisement created by Zhao Song himself, is about to be staged!
"Dong~"
8:35 minutes.
Outside the Wangfujing Tesla store, the queue was 1,100 meters long.
.....................
What is advertising!
The literal meaning of advertising is to spread the word. Word-of-mouth is the most basic form of advertising communication, and it is also the link in the marketing chain that is most likely to cause explosive effects. Advertising is an important part of today's brand marketing chain, occupying the leading position of international brands.
Big marketing budgets, and the lifeblood of emerging companies’ brand budgets.
Broadly speaking, the original intention of advertising is a system of thinking that includes marketing.
However, in this world, there is a peerless genius who does not agree with this explanation. If a reborn person does not appear, that peerless genius will tell the world that the highest level of advertising is to redefine a company!
Mr. Steve Jobs is a peerless genius who makes the reborn people fear and tremble with fear, spend all their energy, countless money, and unite with countless corporate organizations to stop him.
On September 10, 2001, this resistance reached its climax.
That subversive advertisement was released in advance by Zhao Song!
Apple is too old and too complex. It can only move forward until a peerless genius takes full control.
And Tesla is very young, so young that it can be dominated by a young man, it can rebel at any time and go to extremes at any time, because these methods have been proven by the peerless genius Steve Jobs!
8:35.
"Beat Generation", the words of Jack Kerouac, the author of "On the Road", are once again recited by a young man in this world after 44 years.
What is different from Apple is that this classic advertisement has been artificially lowered. The historical figures no longer appear. Instead, they are the characters around them, which is the most sincere tribute from a technology geek.
At the same time, in the Pingchang Industrial Park, the assembly lines gradually stopped running, and the Wangfujing scene appeared on the data display screen overhead.
In China Shipping, Beijing Machinery, Shenzhen and Tesla retail stores around the world, the clerks all stopped their busy movements and raised their heads expectantly.
"This advertisement is not only for consumers around the world, it is also dedicated to every one of my partners and everyone who has worked hard for that product."
............
In Yan City, Xinyin County, an island nation, in a private corner in the middle of a field, there is a family business with a history of more than 90 years of grinding and processing.
The wind whistled through the gaps in the walls. In this old and dim wooden factory, five grinding technicians were carefully processing the mirror surface of the metal backplate.
Seeing these scenes, no one can believe that a metal mirror luster that will shock the world will be processed by the hands of these five technicians.
After turning off the specially ordered TB polishing cloth wheel, Xiaolin stood up, stretched tiredly, took two steps, and then turned on the only shareholder TV in the workshop under the gaze of his colleagues.
His name is Xiao Lin, the chairman of this company, and the name of the company is Xiao Lin Yanye. He vaguely remembers what the young man said to him when he took the order:
"Grind an 800-grade mirror, and the name Tesla will be licensed to you for free."
He still remembered that today seemed to be the day when the color version of the product in his hand was launched.
Somehow, there seemed to be some kind of inspiration that made him stand up and turn on the TV.
"Boom."
Low drum beat, dark screen.
"Boom."
The technicians all raised their heads.
then.......
They were stunned.
"That's Xiaolin-kun."
The first still photo on TV was of Xiao Lin!
As the young voice read aloud, the other four craftsmen and technicians stood up one after another. They patted the metal dust on their work clothes and then stood respectfully.
“Here’s to the crazy ones.
Once again, salute to those crazy people!
They go their own way, are unruly and cause trouble.
Like a round peg in a square hole.
They see the world in a different way."
On the TV, pictures kept flashing, and in addition to Xiao Lin, countless people who were giggling, laughing, and at a loss appeared one after another, appearing there in conjunction with Zhao Song's young voice reciting, or praising.
No one laughs at them, no one dares to laugh at them, and no one is qualified to laugh at them.
Xiao Lin, Mute Liu, Li Qiang, Professor Zhou, and even David. As well as countless engineers from Wesonic, Wu Ming, Texas Instruments, Global Semiconductor, Foxconn, and Intel.
Assembly line workers, quality control supervisors, EDA design engineers, chip manufacturing engineers, craft masters, design masters, and top experts and professors who pioneered various manufacturing processes all appeared one after another.
In Wanwan 101, David looked at Liao Yingzhu tremblingly, his slightly red eyes radiating doubt.
Liao Yingzhu Weiwei smiled:
"The boss said that you are the top financial engineer. As long as you are willing, this company destined to be great will always have your share!"
"...."
David was silent, nodded solemnly, and said in a hoarse voice: "Thank you!"
After saying that, they continued to look at the TV, where the young voice continued to recite:
"They don't follow the rules,
Not content with the status quo.
You can support them, oppose them, praise them or disparage them.
But you just can't ignore them.
Because they change things.
They push humanity forward.
Some people regard them as crazy,
But we regard them as geniuses.
Because only people who are crazy enough to think they can change the world,
are the ones who do.
Only then can we truly change the world!”
“Think Different!“
“TESLA!“
...........
This is Tesla, the maverick Tesla, so cool and willful.
We serve those geniuses who are determined to change the world. As for you? Like to buy, buy, not buy...
Get out~~
...........
"Boom~"
At 8:40, the super flagship store opened its doors to welcome customers, and the first generation Tpod classic was officially launched.
20 minutes later, all Tesla retail stores across Asia opened.
An hour later, Tesla's first batch of 400,000 supplies in Asia...