Music and trends are the persona established by Tesla; high-end is the positioning established by Tesla.
Personalization serves positioning.
So, how did Tesla enter the overseas high-end market?
It is a PC spare parts market full of flower-planting pedigree. It quickly seizes the market with piles of materials regardless of cost, and then uses various foresight methods to occupy the first place in various lists (for example: overclocking), and then it uses tricks.
The whole machine - because no matter how hard it is renovated, it cannot escape those major chip manufacturers in the world.
So for European and American consumers, who should buy Tesla with its refreshing advertising and stunning appearance?
Speaking of high-end, what can we think of?
Is it the Casarte, DJI, Flower Porsche, fashionable beachwear full of floral elements that have not yet appeared?
None of these appeared, and these rare names also signify the difficult situation of growing and manufacturing flowers overseas.
Only Tesla’s own employees know what they have paid for the company’s positioning. Maybe they have the best product and advertising planning managers in the world (cheating), but other than this, every move and every idea they make is from start to finish.
The end is full of the naked taste of money:
Since 2001, Tesla products have appeared in an average of 4 of the top ten box office movies in the world every year. (Coincidentally, more than 90% of the movies have been or will be released in Flower Garden) The top ten most popular superstars every year
, there will also be three to four related to Tesla.
In addition to Zhao Song's foresight, Tesla has also cooperated with a number of data service companies. Whenever an American TV series with a viewership of more than 20 million appears, the TV station and the producer will be offered an advertising contract that they cannot refuse.
on their table.
The above is one of the several measures that cost a lot of money. What about small measures? A few simple examples can illustrate how hard Tesla’s publicity department works:
If the Grammy winner does not take the Tpod for morning exercises, it would be a failure for the entire Tesla publicity department.
The most interesting folk news in 2002 was that a lucky person found 20 two-year-old Tesla Frozen chassis at a warehouse auction, and they were bought by digital enthusiasts at a high price - this kind of improvement forced Tesla to
The high-quality behavior is also prevalent in various second-hand and antique markets in the United States.
Also in 2002, this time there is a specific date. On December 20, 2002, Daniel Wellington (DK), a magician professor at Ilvermorny School of Witchcraft and Wizardry in Massachusetts, USA, released a major achievement to the wizarding world - the central processing unit.
Tangled in magic texts, Tesla's main electronic product PC - T1 has become the first electronic product for Muggles to enter the magical world.
Everyone, you have gone to the wrong set. This is indeed the real world. It is June 2003. In the opening chapter of "Harry Potter and the Order of the Phoenix" which has just been released, in addition to the above facts, it is also introduced that Gringotts, the Elf Bank, has
Completed the transformation of office electronics with T1.
What do we see above? It’s not all kinds of insidious and whimsical ideas, but money-based methods full of money.
…
Cultural invasion is a very sensitive topic.
But for Tesla, it is impossible for Zhao Song to use Sun Monkey to conquer the world in the Western world full of superheroes and magic wizards.
He could only use a few means to complete a cultural counter-invasion work in the face of the strong cultural invasion of the West.
These are Tesla's publicity methods in the European and American markets, but what about in more sensitive island countries?
…
Time goes back to two hours ago.
Pacific, Princess.
"When doing business with island countries, you need to consider a lot. The only thing that cannot be taken into consideration is your personal feelings."
After visiting the entire yacht, Xiao Yu and Qin Han stood on the highest deck chatting.
"Why."
"Because I'm afraid you will be angry to death."
"..."
Xiaoyu suddenly felt that this statement made sense.
"Tesla's publicity work is the most difficult, because even if we complete the integration of one and two, and thus rely on Western plutocrats, we still have many enemies, and the biggest and most terrifying enemies among them are not the international giants.
It is a department directly under the jurisdiction of a country (region) like the island country and the Gulf!"
Xiao Yu was confused: "What do you mean?"
Qin Han replied solemnly: "Take island countries as an example. Their countries have a directly affiliated department, similar to the international public relations department. Its biggest responsibility is not to maintain relations, but to discredit flower growers in the Western world."
"...Really?" Xiao Yu really couldn't imagine that a country's government could be so shameless.
"You have specifically reminded us about this department."
Zhao Song knew about this department from the time when the island country dumped nuclear waste in his previous life. He was particularly puzzled as to why the Western world remained silent while the country was scolding the world.
As a result, I checked online and found out, oh, this mysterious spending control department has surfaced.
Just when he was about to be filled with righteous indignation and ready to pull the button to fight, he checked again...
He is not angry anymore.
It turns out that not only the island countries are dumping nuclear waste, but also the four major gangsters. There are even special dumping regulations internationally...
Xiaomin's thinking is that simple. It doesn't matter whether I am with you when you do good things. If you are with me when you do bad things, you will be satisfied.
…
“So it’s really remarkable that Tesla can currently maintain breakeven in the island country.”
Having said this, Qin Han patted Xiao Yu and said, "Your brother still has many things to tell you, so I won't accompany you." She nodded to Song Guanyi behind her, turned and left.
It wasn't until she disappeared that Song Guanyi stepped forward: "Xiaoyu, let's go back to the room, there are still many things to do."
"Oh~"
"Do you still remember where you fell?"
"Remember."
"Its latitude and longitude is your password."
"What password?"
While they were talking, the two of them had already arrived at the master bedroom. Once inside, the two of them had no intention of visiting the beautiful room. Instead, they focused on a slightly slovenly man.
Seeing Xiao Yu, Li Yu scratched his hair a little excitedly, rubbed his hands, and tried his best to show a kind smile and said: "Hello, Miss Xiao Yu."
In his previous life, the author of Panda Burning Incense, under the care of a group of women and several years of college study, it was impossible for him to have the idea of stealing game accounts again. Now he fits the image of any technical geek.
He handed Xiaoyu a chapter of the USB flash drive: "This is your secret key."
"What key?"
"I don't know either," Li Yu motioned to the two of them, walked to a computer, pointed at the dark web dialog box and said, "The secret key points directly to this web page, but you need to enter a password."
As if thinking of something, Xiaoyu looked back at Song Guanyi, and with his nod of affirmation, he immediately stepped forward to enter a set of numbers.
"Dip~"
A dialog box appears.
"Hello, Princess highness."
Xiao Yu was confused.
Li Yu: "He is saying 'Hello, Your Highness the Princess.'"
Song Guanyi also smiled slightly and said: "Your brother once rescued a second-rate dealer in the United States. He promised to return the favor three times, so this dialog box is always guarded."
"Erdao dealer? What do you sell?" Xiao Yu blinked her big eyes.
"The things he sells are more dangerous. If you have heard what he calls himself, you will know what he sells. His name is..." Song Guanyi paused for a moment, then said softly and unhurriedly:
"Lord of War."
"..." Xiao Yu was silent, and her body suddenly started to tremble, but just by looking at her excited eyes, you knew that this girl was not afraid.
"How big is his sphere of influence?"
"Our matter is not a big deal to him..." Song Guanyi spoke slowly, "He can talk about the Middle East and Africa."
Xiaoyu immediately reached out her hand after hearing this.
As if he knew what she wanted, Song Guanyi immediately took out a piece of information and handed it to her.
Xiaoyu took it, turned it over twice quickly, pointed at a group of people and told Li Yu by name:
"Tell him all the names of these people related to Xingsheng!"
Li Yu took it and quickly typed on the keyboard. The names of people from all walks of life opened his eyes: some opened foot massage parlors at US military bases, some opened convenience stores in downtown areas, and some construction contractors even worked with native chiefs.
The relationship is irreversible...
"The fight is over."
"Tell him that as long as no one is killed, he will use his heaviest firepower to blast these people until they lose everything."