Entering the conference room, the students were extremely excited when they saw Zhao Song already waiting at the podium and the camera equipment with the CCTV logo arranged around them.
Zhao Song on the stage nodded secretly. Not only did these students know him, many of them also had positive emotions. It seemed that his personal brand image was very successful.
The scene quickly returned to order. After sitting down in an orderly manner, the boys looked at Zhao Song seriously. The girls did the same, but not so seriously. Their eyes were more towards the team of secretaries standing around and the people sitting in the corner.
Glancing at Bai Li.
Look at their makeup, look at their movements, and then remember them in your heart. They are elegant and generous, and there is no shame in seeing outstanding people of the same sex.
‘A bunch of monsters!’ Zhao Song said fiercely in his heart.
"Welcome students from No. 4 Middle School to Pingchang Tesla Industrial Park. My name is Zhao Song. Today I will tell you the story of Tesla."
"Pa bang bang~"
Warm applause rang out. Zhao Song's appearance was an unexpected gain today. The students all hoped to hear a different explanation from him than in the past, instead of boasting about his own company from beginning to end.
"Someone once asked me, what kind of employees do you most hope to recruit?"
Zhao Song entered the topic simply and directly and said with a smile:
"What a coincidence, my answer is related to you."
The students in the audience were shocked.
"I answer: If I have to give an example, it is that the management comes from the Daoyuan class of No. 4 Middle School, and the researchers come from the strivers of Hengzhong."
"Pa bang bang~"
This was an affirmation from the richest man in flower cultivation, and there was no reason for the students not to respond excitedly.
Zhao Song smiled, glanced at the camera, and then said:
"This sentence has a lot of profound meanings. If you over-interpret it, some people will find the existence of some kind of discrimination."
"But discrimination does not exist. What I want to express is also literal, because No. 4 Middle School has proven with facts at Tesla that you will appear more in R&D positions in the future. When it comes to professional choices, Hengzhong Middle School students are following more
Choose based on the occupational salary levels announced by the state.”
"I want to emphasize one point, don't over-interpret my words. I am stating the facts. If there is a deep meaning, it is also my unwillingness to the current situation of society.
But at the same time, I and my colleagues are doing their best to change it——
This year, the No. 1 scholar in Beihe Province has signed a training agreement with Tesla. In the future, he will switch from majoring in finance, economics, politics and law to study basic subjects. "
Zhao Song increased his volume and said loudly:
"There is no force or temptation. This kind of behavior has a very rigid premise - we help him realize his dream of changing his poor family situation, and he himself can engage in the profession that he loves and is willing to fight for!"
"Papa~"
Amidst the warm applause, Zhao Song felt a little embarrassed and smiled and said:
"Everyone can do things within their capabilities. Just like you, if you go out and are willing to come back, you can bring the spirit, vision, and resources of No. 4 Middle School to other places. It is also something to be proud of."
After all, the classmates in the audience were young people. When Zhao Song saw someone looking embarrassed, he immediately changed the topic:
"Sorry to digress, let's go back to Tesla.
In fact, it’s a pity that you came two years early. If your juniors come to visit Tesla again in the future, it won’t be here.”
"Laohewan." The naughty boy's interface in the audience made everyone smile.
"Yes, Laohewan." Zhao Song extended his thumb to the boy and introduced, "There will be a Tesla Museum there, which will show people the industrial beauty of all Tesla products.
There will still be..."
"Giant panda!"
"UFO!"
"Fourth Middle School Branch!"
"Haha~"
Amid laughter, Zhao Song was also very happy:
"Some people say, isn't that just building an ecological park? Who can work in peace there?"
The audience fell silent.
Zhao Song also lowered his voice:
"Let me ask you a question. If in the future, I provide you with salary packages that are not inferior to those overseas, will you be willing to come to such an ecological park?"
"Shua~"
"Shuush~"
One after another raised their hands high, with excited faces.
Zhao Song nodded slowly: "Thank you everyone, I will wait for you there!"
"Papa~"
The applause is getting louder and louder. It will take many years for them to enter the society, but they have received early recognition from the richest man who grows flowers.
Looking at the excited students, Zhao Song joked: "So, this Tesla recruitment briefing has officially begun. I am the president of Tesla. Next, I will introduce to you the various advantages of the company."
"Hahaha~"
Amid laughter, Zhao Song opened the official speech, browsed through the contents and made sure he knew it well before speaking:
"You are tired of hearing about high technology. Even if the park has the most advanced production lines in the world, it is just like that. You have seen too much.
Many people are paying attention to Tesla's corporate management reform, and I believe everyone can share relevant expertise and knowledge and express some opinions.
So you ‘kids’ who are hard to fool have brought a lot of problems to me and my team – who should I introduce to you?”
Light laughter rang out, and Zhao Song's emphasis on them in his words made everyone feel happy.
"The purpose of practice is to broaden your horizons and gain something. So I'm wondering, is there any department at Tesla that involves things that you haven't seen or even heard of?"
"Is there any major that you haven't heard of, but that can bring reference and educational significance to your future study and life?"
"have!"
Under everyone's gaze, Zhao Song said calmly:
"Today, instead of bragging about achievements, talking about high technology, not mentioning management systems, and not promoting corporate culture, let me talk about how Tesla, which specializes in high-end markets in Europe and the United States, has completed beautiful marketing examples again and again.
"
As soon as these words fell, the venue fell completely silent, and everyone listened carefully to Zhao Song's next speech.
"Fifty years ago, two social psychologists in Montreal conducted an electric shock experiment on mice. An accident occurred. Not only did the mice not run away, but they kept pressing the electric shock switch placed in the cage until they died of exhaustion.
"
"..."
Are you addicted to electric shock? People in the audience looked at each other.
"Why aren't white mice afraid of electric shock?"
In doubt, Zhao Song explained:
"It seems that someone has noticed that the experiment was conducted by social psychologists, not neuroscientists, and they put the electrodes in the wrong place."
"..."
"Science is like this. Mistakes lead to mistakes. So the two discovered the 'pleasure center' of the human brain. Through this, neuroscientists found the 'reward system' in our brains."
"If you want to understand this reward system, please think about the following questions first:
Open your eyes in Gamer Nation, why does it make boys excited?
Why do girls buy out the tpod pink co-branded customized model?
If the computer desk at home has a 't' logo, will it make the neighbors look envious?
How does Tesla open the floodgates of dopamine secretion in consumers’ brains and create an inherent impression of ‘scarce resources’ in their minds with its products?”
"..." No one in the audience answered. Including reporters, everyone listened attentively to Zhao Song's explanation.
"Many people know that dopamine is the biological principle that causes the thought of 'I want' in the human brain.
Therefore, Tesla's marketing is no longer based on psychology, society, business and other disciplines, but has entered more complex basic neuroscience, which requires huge social experimental data to provide us with the basis.
The largest customer of our first data center is the One Mile Convenience Group. When it is put into operation, we will always pay attention to everything that happens in that little convenience store:
Should free samples be set up in the pastry area? Can enlarged samples of food and beverages increase product appeal? Should the packaging color of old products at the bottom of the box be changed? Should buy one get one free and 60% off signs be placed next to them?
A hefty suggested retail price..."
"..."
In the audience, after hearing Zhao Song's question, the students were just thoughtful, but the faces of the teachers and the CCTV project team behind the teacher changed drastically.
It is possible that they have realized something - what a terrifying situation it will be when certain behaviors of consumers can be completely controlled by merchants.
Sure enough, Zhao Song's next words sent chills down the spine of all the adults in the venue:
"We need to find the threshold of consumers' dopamine gate to study their preferences and thoughts on market products, brands, and prices. Only in this way can we remain invincible in the increasingly homogenized and cruel business competition in the future.
All these business practices are based on the rise of an emerging discipline -