"Wulin Picture Scroll: The Light of Domestic Games!"
"Topping the weekly ST game sales list, is this a domestic game?"
"Top Secret! The equity structure of Feizhou Studio is exposed, the craziest investment in history!"
The next week became a carnival time for all Xia Kingdom player groups.
At a time when no one had any hope for domestic manufacturers who would only change their skins to compete with Krypton copycats, a domestic game called "Wulin Picture Scroll" came into everyone's sight and quickly spread like wildfire.
As an independent stand-alone game with little publicity, released on a single platform, charged with traditional purchases, and priced at nearly 70 yuan, it was developed by a few college students in their spare time. Anyone who knows a little bit about the domestic market will feel that this is simply a gamble.
Street factors are all accounted for.
Low-cost, amateur production by a few college students. Regardless of the playability of the game, the graphics will definitely not be any better.
Moreover, such a typical small studio obviously does not have the funds to publicize and hype it. Even if the wine is fragrant, it is afraid of the alley. What's more, in this impetuous Internet era, do you still want to be popular without publicity? What's going on?
In addition, martial arts stand-alone client games? Isn’t this thing so lonely that it can’t even be considered a sunset industry? They stopped playing the routine ten years ago.
Still charging for purchases? Wouldn’t this have been replaced by better prop charging and advertising charging?
What is the environment like in China? Is there room for survival of genuine products for charging? Do you still dare to sell it for 68? Are you a foreign 3A masterpiece? This will be pirated and cracked for you in a matter of minutes?
However, this is a game that no one is optimistic about, and it has definitely hit the market. The results it has achieved within a week of its release have left countless people in the industry scratching their heads and calling it impossible and unbelievable.
The ST game platform was launched, and sales exceeded 30,000 on the first day.
Subsequently, the daily sales volume was more than 30,000 to 40,000, and the sales volume in the first week exceeded 300,000, directly reaching the top of the weekly sales list on the ST platform.
The long-term pursuit of making money by rebranding and copycat games has obviously caused many manufacturers to ignore the power of a truly carefully crafted phenomenal game.
It is difficult to determine what is right and what is wrong with the current situation of domestic games. The poor awareness of payment has actually been criticized for countless years, and it is not limited to the game industry.
However, someone in the gaming industry came up with a solution that has polarized reviews - charging for items.
Aren’t you unwilling to spend money to buy the game and want it to be free? No problem, the game is free for you to play, and the fees are placed on props that are more obscure, but actually undermine the balance and experience of the game.
It was such an initiative that directly opened the door to a new world for all game manufacturers. All kinds of free games burst out, and various variants were derived from pure prop charges.
There are countless tricks, marketing activities, and even games that directly draw cards and open boxes... there are countless games.
In the end, manufacturers discovered that this was much easier than the hard work of making a good game. Making a good game was difficult, expensive, and risky.
But making a garbage game is different. No matter how bad it is, there are still people who will support it due to the huge population base in the country. Anyway, everyone is just as bad. I just ask you whether you want to play it or not.
And why make a game from scratch?
Change the character textures, change the background settings, change the magic directly to the Three Kingdoms, and change the Three Kingdoms to martial arts. Several new games will be released, and you can cut a lot of leeks.
These are all choices of the environment, human nature and capital. Players have not made any strong voices or actions. Over time, the quality of domestic games has naturally become more and more inferior and perfunctory.
Of course, this is just one of the more one-sided reasons, and there is no need to delve into the specifics.
Domestic game manufacturers who are used to this kind of atmosphere and business methods have not noticed that in recent years, the awareness of paying for games has gradually increased. The domestic aversion to shoddy games, and the urgent demand for good games, especially domestically produced good games, is increasing day by day.
The hope and appeal for "domestic games" have never ceased, and are getting more intense.
At this moment, "Wulin Picture Scroll" has undoubtedly caused a collective "backlash" among players. While satisfying many people's expectations for domestic games, it has also become a ray of hope and completely ignited their enthusiasm.
A large number of people took the initiative to promote it, and Hong Bo and the others easily broke through without much publicity.
As for piracy, it sounds outrageous, but it does happen. Several mainstream domestic game piracy websites actually claim to support domestically produced games and not crack them. I don’t know whether to call it ironic or what.
As a result, in just one week, the miracle of sales of 300,000 "Wulin Picture Scrolls" was achieved.
This is not a small amount. You must know that "Wulin Picture Scroll" is priced at 68 yuan, and 300,000 copies means that this game has grossed 20 million yuan in this week.
Of course, this is a figure that does not include taxes and platform commissions. It must be more specific, but it is also extremely scary.
You must know that this is only the first week. Although subsequent sales will level off after the initial explosion, it will definitely be no problem to increase several times. This means that the sales of this one game alone may reach hundreds of millions.
How much is the investment in this game?
The registered capital of the entire Feizhou Studio is only 500,000!
Someone investigated the equity structure of this studio and found that the entire studio was established less than a month ago, and all the funds were only 500,000 invested by an unknown company called Xinghai Venture Capital.
The main creative team holds 30% of the shares, and Xinghai Venture Capital takes a full 70%!
In other words, Xinghai Venture Capital made a profit of at least tens of millions with half a million yuan in capital this time.
An investment income of 10,000% is simply an investment myth!
Therefore, the launch of "Wulin Picture Scroll" not only caused an earthquake in the domestic gaming circle, but also caused a sensation in the financial investment circle.
Some people marveled and admired it, while others were curious and envious.
Some people think that Xinghai Venture Capital must have a good vision, while others think that Xinghai Venture Capital is just pure luck, and it was shit luck to stumble into a popular phenomenon-level game.
All living beings are diverse.
But in common, countless people set their sights on Feizhou Studio. Whether it was out of curiosity or some thoughts on the equity of Feizhou Studio, their eyes finally focused on the real controller behind the studio - Xinghai Venture Capital.
.
However, the clue ends here.
This company that created an investment miracle turned out to be just a little-known company, and it was even established not long before the investment in Feizhou Studio.
The boss doesn't seem to be a well-known figure in the financial circle. Apart from the fact that his name is Xia Xu, I have never heard of him.
As a last resort, these people could only contact Feizhou Studio, and their phone numbers almost exploded with various business and acquisition inquiries.