In Lin Chen's previous life, in addition to Huawei, several Chinese mobile phone manufacturers gradually caught up with Apple and Sansang. Although these mobile phone manufacturers lacked key technologies, they could only be ranked in the second tier.
At least for a certain period of time, they have achieved proud results in the domestic market.
Lin Chen's idea is to use the future experience of these companies on Huawei.
With their successful experience and Huawei's own technology, I believe that Huawei mobile phones in this world will rise even faster.
"Director Lin, can you talk about the system first?" Yu Chendong asked with some confusion: "This system also requires research and development time, right? I know that Apple's IOS system is actually derived from their desktop system.
We have accumulated technology for more than ten years, but we at Huawei have zero experience in this area."
"So I think, I'm afraid, we won't be able to do anything on the system in a short period of time, right?"
"Do you know the Android of bones?" Lin Chen suddenly asked.
Yu Chendong was stunned for a moment and nodded.
At this time, in addition to Apple's IOS, there were many mobile operating systems in the world, including the skeletal Android, Microsoft's Windows and an operating system called Symbian.
Lin Chen then continued: "The system is indeed the same as the hardware. It takes time to start from scratch. However, Huawei Mobile needs to develop its own operating system for its own future. I can be sure of this."
"But as you said, system development may take a lot of time, and it is impossible for us to do nothing before our own system is developed. So my idea is to use the Android system as a template to conduct a second
Development.”
"As far as I know, there are already some manufacturers on the market that have begun customized development based on the Android system. The leader among them is a company called Mi Factory."
"Our goal is to absorb their experience and deeply customize and optimize the Android system according to the habits of our Chinese users. At this point, we have Huawei's past R&D experience, so it is not difficult to catch up from behind."
In Lin Chen's previous life, Huawei Mobile later did this. However, although their R&D technology was strong, they still took many detours in the system. Fortunately, in this life, they had Lin Chen's plug-in.
Lin Chen, who has used future systems, can use his experience to complement Huawei's R&D capabilities.
After just talking about some of the functions and directions he envisioned for the future customization system, Lin Chen made Yu Chendong shocked by his ideas. He even couldn't help but want Lin Chen to speak slower. He wanted to find pen and paper to write it down.
.
"There's no need to be so anxious. We can find opportunities to discuss this matter in detail in the future. Let's talk about marketing next."
"Yes, yes." Yu Chendong nodded excitedly.
Lin Chen's few words just now gave Yu Chendong a feeling of enlightenment, so this time, even in the marketing field he was familiar with, he wanted to know what new ideas Lin Chen could come up with?
"For marketing, my idea is to divide our users into two groups."
"Two groups?" Yu Chendong was a little surprised.
"Yes. The first group is those with high income, high education, and spend more than half of their time online every day. This group is mainly concentrated in the age group of 20 to 35. They pursue functions, love technology, and have certain
The economic foundation and scientific and technological knowledge are mainly distributed in first- and second-tier cities."
"The second group is those with lower incomes and lower education. This group of people is wider and may be over 30 years old or over 50 years old. They are mainly distributed in third-tier and lower cities.
The main goals they pursue for mobile phones are superficial factors such as reputation, appearance and price."
The two groups listed by Lin Chen are actually the target users of future rice factories and OV factories.
Lin Chen's idea was to use the future marketing strategies of these two companies for Huawei to use in advance.
I'm sorry, rice factory and OV factory, I'm afraid your life will be difficult in this life...
In Lin Chen's world, these three manufacturers were able to grow and develop without mastering core technologies, mainly relying on in-depth exploration of their respective target users and corresponding marketing strategies.
These marketing strategies may not be of much value to the already strong Huawei Mobile Phone in the future, but they can be a good reference for the still weak Huawei Mobile Phone.
This can be seen from the shocked look on Yu Chendong's face after Lin Chen explained the future marketing strategies of the three manufacturers.
"Director Lin! I'm convinced! I'm really convinced! One is Internet marketing, the other is celebrity brand channel promotion. No matter which one of these two is done well, the market prospects are extremely broad."
"But speaking of these two marketing strategies, Internet marketing is to save costs and create extremely cost-effective mobile phones. The other star brand is to create high-premium, low-cost-effective mobile phones. These two marketing plans are basically two extremes.
...Director Lin, which one do you think we should use?"
Yu Chendong himself had a hard time making a choice, so he could only ask Lin Chen for help.
Lin Chen smiled: "Old Yu, didn't you listen to what the old leader said? Of course we have to catch both of them, and we have to be tough with both hands."
"Do it all? The upfront investment will not be small, especially for celebrity brand promotion. According to you, we not only need to find celebrities to endorse, but also advertise on various TV stations' programs."
“What can be solved with money is not a problem!”
Lin Chen said something very coquettishly that he had always wanted to say.
"Lao Yu, just arrange it as I say, and I will take care of the funding problem. From now on, you can focus on burning money for me in the front, and I will take care of the replenishment of ammunition. Even if you lose one billion a year,
I can bear it too."
A scholar dies for his confidant. Lin Chen's words moved Yu Chendong deeply.
This man from a rural area didn't know how to express his excitement at this time, so he had to express it with a whole bottle of red wine.
While he issued a military order in front of Lin Chen, he drank the entire bottle of red wine.
As for Lin Chen, he didn't drink much in the end. He successfully took away Huawei's mobile phone, which put him in a very good mood. He was not afraid of other people's toasts and drank until he passed out.
It wasn't until noon the next day that Lin Chen woke up from his hangover. Then, with the farewell of Yu Chendong and Bao Yutang, who had also recovered, he got on the plane and returned to Donghai.