Chapter 286 Unprecedented new product release plan
When Lin Chen dragged his tired body to Nandu, he was greeted by his old friend Boss Bao.
As the representative of Stardust Investment in Huawei Mobile's management, Boss Bao is living a happy life here. The pressure and everything else are borne by Yu Chendong and Lin Chen. He only serves as Lin Chen's eyes and ears, so he has only been here for a few months.
, people actually gained weight again.
When he saw Lin Chen, he had a smile on his face, like a Maitreya Buddha.
In comparison, Lin Chen looked much more haggard than him, and Boss Bao couldn't help but be surprised when he saw it.
"Xiao Lin? What's wrong with you? Look at the dark circles under your eyes..."
"It's okay. I've just been busy watching that variety show recently. I stayed at the TV station for a week not long ago. I'm very tired."
Boss Bao felt distressed for a while: "Oh, you can't do this. You are the boss, why do you have to work so hard? Listen to me, leave the matter to the people below. You should eat and sleep by yourself."
"I can't help it. The situation is different this time. Without me watching, time will be too late."
Lin Chen had already mentioned the relationship between "Running Brothers" and Huawei Mobile Phones in a conference call before, so Boss Bao also knew what was going on.
He sighed, hugged Lin Chen and said, "Let's go, get in the car and go back to the company, and then sleep in the car for a while. This meeting is very important today. Mr. Ren is here in person."
With the finalization of the new product design of Huawei mobile phones, the launch of new mobile phones is imminent.
Lin Chen came here this time for the release plan of the new mobile phone.
As one of the shareholders of Huawei Mobile, Huawei is also very concerned about this.
Boss Ren Zhengfei even decided to attend the meeting in person.
He has already seen the new Huawei mobile phones. Ren Zhengfei can't fault the products at all. He is surprised that in such a short period of time, the changes between the new Huawei mobile phones and the previous generation are as if they have been separated by a generation.
Far.
All of this is because of this young man, Lin Chen.
But a good product does not mean it will be successful. The launch plan of new products is equally important, so Ren Zhengfei wants to know whether this young man, Lin Chen, can do a good job at this point.
Not long after, Lin Chen, who had rested for a while in front of Huawei Mobile Headquarters, cheered up and strode out of the company.
In the company conference room, executives from Huawei and Huawei Mobile have been waiting for a long time.
After chatting with Ren Zhengfei for a while, Lin Chen didn't waste time and immediately started the meeting.
The meeting started first because of Chendong.
"Everyone, Huawei Mobile's two new products have been finalized through the efforts of all colleagues. This time we will launch two high-end and low-end products at the same time, Jazz and Honor. These two products will also become Huawei's products in the future.
Two product lines of Wei Mobile."
"Currently, our tentative plan is to hold a press conference at the upcoming International Consumer Electronics Show in Las Vegas to release our new products to the world. Due to the lack of visibility of Huawei mobile phones in the domestic market in the past,
Our tentative plan is to first expand overseas and then return to China, but Director Lin has a different view, which is what this meeting will discuss."
In terms of new product release and marketing, Yu Chendong's plan has a distinct Huawei flavor, which is to focus on overseas markets.
At this point, Lin Chen can only say that no one is perfect, and Yu Chendong also has his limitations. He does not dare to let go of his courage and enter the domestic market directly. Instead, he wants to use roundabout tactics to first establish himself overseas and then enter the country.
This was the rise of Huawei Mobile Phones in the last life.
But in this life, Lin Chen plans to make some changes.
He had worked so hard before and was so busy just for this.
Lin Chen then stood up and said to everyone: "Everyone, my opinion can be summed up in one sentence. Although foreign markets are good, the Chinese market is the foundation for the future of Huawei mobile phones! Therefore, this time, our purpose
There is only one thing, which is to re-establish the reputation of Huawei mobile phones in China through the release of new products!"
"As for overseas plans, I have decided to adopt your plan, President Yu, but at home, I have other plans."
Lin Chen's plan was radical and bold. For Ren Zhengfei and the others, it was undoubtedly a marketing storm that they could not imagine.
The whole plan is divided into two parts.
One is the variety show "Running Brothers". For this show, Huawei Mobile will obtain the naming rights of the show, and the guests on the show will also use Huawei's upcoming Jazz mobile phone as a prop in the show.
Lin Chen has already started working on this aspect. Not long ago, Boss Bao received Lin Chen's order and sent seven sets of Sir Warwick to the crew.
At the same time, the guests on the show will become the domestic spokespersons of Huawei Mobile Phones to promote the products.
Another part of the plan is the online sales model of Huawei mobile phones.
This time, in addition to traditional offline channels, Huawei Mobile Phones will adopt an online sales model that has never been used by domestic mobile phone companies, relying on Ma Xiaoyun's Tmall Mall to sell mobile phones online.
When Lin Chen introduced this place, everyone below him began to become a little unable to sit still.
In their opinion, Lin Chen's plan was more than radical. It was simply crazy!
An executive from Huawei raised his hand and asked: "Director Lin, there is no problem in using variety shows and celebrity endorsements for promotion. But the problem is that you have invested too much in the program "Running Brothers"? First,
The quarterly naming fee exceeds 100 million! Although this money is your own money and has nothing to do with Huawei Mobile, do you think it is worth the investment? What if this show is not popular? Wouldn’t it be your money?
Burned in vain?”
Lin Chen replied: "I can answer this. This "Running Brothers" program was originally prepared by me to promote Huawei mobile phones. I naturally have my confidence in this program, otherwise it would not be possible on it.
Several hundred million have been invested. Of course, I know that you all have doubts about this, so the investment this time is all made by me personally and will not occupy a penny of Huawei Mobile Phone!"
Lin Chen himself is willing to spend money to promote Huawei mobile phones, so others naturally have nothing to say.
But even more people were skeptical about the second plan, even Ren Zhengfei was the same.
"Director Lin, I have heard of your Tmall mall recently. It has been very popular recently. Although many people are not optimistic about its business model, I think it has great potential."
"Just Mr. Lin, if you want to sell mobile phones on the Internet, isn't this a bit too whimsical? Mobile phones are no different from other consumer goods. When users buy them, they always have to touch and look at them. If you do online sales like this
, how many users are willing to buy it?”
Ren Zhengfei’s words represent the aspirations of most people.
In fact, even within Huawei Mobile, there are deep doubts about Lin Chen Network’s model of selling mobile phones.
Lin Chen smiled and said: "Everyone's worries are justified. Considering the current brand influence of Huawei Mobile, you are right to think so. Therefore, in my plan, this time for online sales, we will mainly promote products
It will be an Honor phone with low price and cost-effectiveness as its selling points, while Jazz will focus on offline channels."
"As for what you are worried about, how many users will buy online? I believe that after seeing this number, many people will be tempted."
While talking, Lin Chen asked someone to play a slide on the conference room projection.
This slide is the pricing prepared by Lin Chen for Honor mobile phones.
"What?"
Everyone, except those who already knew the pricing, was surprised when they saw the numbers on the slide.