Just fifteen minutes after "Sleepless Tonight" aired, "Running Brothers" also quietly began to go online.
At 8:58 pm, Lin Chen’s home on the top floor of the Peninsula Hotel Apartments.
Su Ningyu was sitting on the sofa, staring at the TV screen with all her attention, looking slightly nervous.
Compared to Su Ningyu, Lin Chen looked much more relaxed. He held an apple in his hand, peeled it and handed it to Su Ningyu: "Eat one?"
"Okay, thank you."
Su Ningyu took the apple, took a bite, and then looked at Lin Chen who looked indifferent: "You don't seem nervous at all?"
"Why are you so nervous? I believe I can succeed." Lin Chen smiled.
Su Ningyu couldn't help but shake her head slightly, feeling that she seemed to be here a little too much.
Knowing that Lin Chen's latest work was about to be broadcast, Su Ningyu came here specially to watch the first issue of "Running Brothers" with Lin Chen.
But she didn't expect that Lin Chen was completely confident about his program and didn't seem worried at all.
"I really don't know where your confidence comes from?"
"My eyes." Lin Chen pointed with a smile.
He was not joking. Before the show started, he seemed to have confirmed that his show might have twists and turns, but in the end, he would be the one who had the last laugh.
"Well, I hope you can have the last laugh. Speaking of which, how much did you invest in this variety show this time? I heard from someone I know at Donghai TV that everything you did on this show seemed to be made of gold.
Same."
"Excluding sponsorship and naming fees, the pure production cost is about 120 million."
"So many?" Su Ningyu was a little stunned.
"In order to rush for time, there is no other way. If there is a second season in the future, it should not be so expensive." Lin Chen explained.
“What about adding sponsorship?”
"I gave Huawei Mobile and Tmall 100 million in naming fees each, and then bought advertising time before and after the program."
After hearing the number given by Lin Chen, Su Ningyu couldn't help but shake her head again.
Lin Chen's move seemed to her to be a complete gamble.
The ratings for a variety show that has just been launched are not certain at all. Logically speaking, advertising fees should be very cheap, but Lin Chen just gave such a high naming fee and sponsorship all at once.
She had already heard that the reason why Lin Chen gave such a high sponsorship was to get Donghai Satellite TV to agree to produce this program. Lin Chen hoped that the program "Running Brothers" would become a platform for promoting Huawei Mobile Phones and Tmall Mall.
important channels.
Therefore, if this variety show fails to achieve the effect he requires in the end, it will inevitably affect Lin Chen's Huawei Mobile and Tmall Mall, and a series of chain reactions will definitely cause Lin Chen to suffer heavy losses.
There are also several artists in "Running Brothers" who will also be affected.
So, is he really that confident about this show?
…
A noble community in the East China Sea, Xie Xiaoxiao's home.
Xie Xiaoxiao was sitting in front of the TV, holding a bottle of beer in his hand, and sitting next to him was his cousin Lin Shangxin.
That's right, Lin Shangxin, who signed a contract with Chenling Entertainment, and her national husband Xie Xiaoxiao are actually distant cousins.
However, this secret has been well kept by the two of them, and no outsiders have known about it until now.
In fact, Lin Shangxin originally planned to watch the first episode of "Running Brothers" by himself at home today, but he did not expect that Xie Xiaoxiao suddenly sent him an invitation and asked him to come to his home to watch the show together.
As for the reason, it was only after Lin Shangxin arrived that he found out that Lin Chen, his boss, had made Xie Xiaoxiao interested.
"Cousin, are you nervous? If I remember correctly, this should be your first time participating in a show, right?"
Lin Shangxin shook his head: "Fortunately. I have confidence in our company's program. Cousin, you don't know, but I know very well that this program is absolutely unrivaled in China."
"So awesome?" Xie Xiaoxiao smiled and said, "You're not touting your own company, are you? I heard that Lin Chen was responsible for this show from the idea to the initial planning?"
"It's Director Lin. He is simply a genius. He prepared everything for "Running Brothers" from program conception to game sessions and special effects. I heard that Director Lin was solely responsible for the selection of the candidates."
"Is this guy also having an affair with Shi Ling?"
"Sorry, cousin, I can't say this. I won't damage my boss's reputation."
Xie Xiaoxiao smiled: "You kid, we are all our own, why don't you want to reveal something? You, you, if you had been more flexible with your mouth, you would have become famous by now, and you wouldn't even be a leading actor now.
Never."
"I have my own principles." Lin Shangxin said seriously.
"Okay, okay! I'm just asking casually to see if you take it seriously... I'm just curious about Lin Chen. If there is a chance in the future, you can introduce us to him again."
"That's no problem."
"Okay!" Jie Xiaoxiao threw a bottle of beer to Lin Shangxin: "Come, let's watch TV together! I want to see if this show has the celebrity you are bragging about!"
…
At Donghai Satellite TV's New Year investment reception, Yu Wenhua, the director of Donghai Satellite TV, looked at his watch, then said sorry to a friend in front of him, and then dialed his home phone number.
"Honey, it's me, have you turned on the TV? Remember to tell me your thoughts when I come back."
"I know, husband, don't worry, your daughter and I are watching right now!"
…
Finally, with the anticipation of countless people, the first episode of "Running Brothers" began to air.
At the beginning of the program, after a well-produced opening animation was played at one end, an advertisement appeared on the screen: This program is sponsored by Huawei Mobile and Tmall Mall...
As soon as the screen turned, a sleeping figure appeared on the screen, accompanied by slightly exaggerated special effects sounds and snoring animations, which immediately amused the audience.
Immediately afterwards, the night vision camera turned around the figure, allowing the audience to clearly see the figure on the bed. It turned out to be Wang Bo.
Suddenly, the staff who broke into the room picked up several water guns, pointed them at Wang Bo and started shooting.
More than a dozen water jets shot over and instantly woke Wang Bo up.
"Hmm? Who is it? Who is it?"
Although Wang Bo had regained consciousness, the water gun did not stop and continued to shoot.
Wang Bo, who was forced to wake up by the freezing cold water, immediately danced on the bed to avoid the water gun. He tried to use the quilt to stop him, but someone snatched the quilt off first.
Finally, Wang Bo finally gave up the resistance and sat on the bed enjoying the water gun wake-up service.
"Hahaha, Wang Bo is so arrogant! Are you giving up now?"
"Is Wang Bo actually this funny in real life? The way he acted just now made me laugh to death."
"What kind of show is this? A reality show...it turns out to be a prank show?"
Although "Running Brothers" in this life generally continues the running man setting that Lin Chen remembers in his previous life, because the filming crew and guests are different from the previous life, Lin Chen has not completely copied the show from the previous life.
Instead, adjustments were made based on the current situation.
For example, at the beginning of the first episode, because he knew that this program probably lacked enough promotion period, in order to attract the audience to be addicted to the program as soon as possible, Lin Chen used his own ability to calculate and selected the best choice.
A game type that can attract attention is the surprise wake-up game.
This trick is indeed effective. Many people originally just heard that "Running Brothers" was airing today and planned to watch it a few times, but they were immediately attracted by this unprecedented get-up-and-attack link.
You know, before "Running Brothers", celebrities have always been aloof, and even in the hearts of some people, they are people who do not eat fireworks.
But now after watching Get Up Attack, viewers have discovered that celebrities are also human beings, and they also have get up attacks.
Watching Wang Bo and others being woken up by various weird methods one by one, from anger to helplessness, and finally to despair, many people laughed in front of the TV and became addicted to it.
Then, the scene changed.
(Finally I have written 300 chapters. I don’t know how many friends are following this. Friends who like this book can join the group 539770310 to join the discussion and get the application package. Jie Xiaoxiao comes from book friends. Friends who are interested should hurry up.