Huawei Mobile's previous product popularity overseas, if Apple is used as the benchmark for a perfect score of 100 points.
Then the popularity of Huawei mobile phones is probably less than 20 points, or even lower.
In his previous life, Lin Chen had seen on the Internet the video of the launch of Huawei mobile phones at the International Consumer Electronics Show in Las Vegas, which was the exhibition where Lin Chen was now.
If I had to use one word to describe the situation at that time, it would be "local and poor".
The small conference room-like press hall, with a simple and almost non-existent layout, was the stage where Huawei Mobile Phone was reborn from the ashes.
This time, with Lin Chen's support, the Huawei mobile phone launch conference will no longer be as shabby and poor as the previous one.
Relying on US dollars to pave the way, Huawei Mobile won the best launch hall in the exhibition even though it was not well-known.
The venue can accommodate more than 500 spectators.
Regarding the requirements for on-site layout, Lin Chen also made requirements based on Apple’s press conference standards.
After confirming the final on-site effect with his own eyes, Lin Chen in the audience nodded with satisfaction. It can be said that the layout of the entire booth was no worse than that of Apple's press conference.
Everything was ready and all he needed was the east wind. Lin Chen sat on a chair in the front row, crossed his legs, and waited quietly for the audience to enter.
At 1:10 p.m., the first spectator entered the venue, a Chinese spectator.
The staff of Huawei Mobile thought he was a media reporter, and after checking the invitation letter, they gave him a pass.
However, they didn't know that this Chinese man was not a media reporter, but their future competitor, Lu Weibing, the incoming vice president of the rice company.
Lu Weibing was originally a senior official of another domestic mobile phone company. After being poached by the Wu family, he landed in Rice as the representative of the Wu family in the Rice Group.
Lu Weibing came here to spy on the military situation and prepare for the rice company's upcoming new product launch conference.
After arriving at the venue, Lu Weibing first looked around and found that Huawei Mobile Phones was really wealthy this time. This press conference was one of the best press conference halls in this exhibition. The next few press conference halls were filled with those from Sony and Microsoft.
These large companies have rented it. Among the Chinese companies, Huawei Mobile is the only one that has rented it.
Looking at the layout style of the venue, it is obvious that it is plagiarizing Apple's simple style. Although it is plagiarized, this style is indeed very high-end and can be used when they hold a press conference.
While Lu Weibing was analyzing, he took a small notebook to record everything he thought of. Then, before he knew it, the time had reached 15 minutes.
Lu Weibing raised his head, looked around, and suddenly realized something was wrong. The admission had already been open for 10 minutes. How come there were less than ten people present at the press conference besides him?
After thinking about it, Lu Weibing couldn't help but reveal a contemptuous smile on his face.
Huawei Mobile, Huawei Mobile, does it make sense for you to hold such a big press conference? As far as your brand awareness is concerned, it is almost zero overseas. Today is the first day of the exhibition. There are so many press conferences from big companies outside. You don’t want to think about it.
Who would come to watch a press conference of a Chinese mobile phone company whose reputation is almost zero?
Friendly businessman, it’s okay if you lose face at home. If you go overseas and lose face like this, don’t you want to drag down other Chinese mobile phone companies?
In fact, although Lu Weibing's idea was based on his preconceptions, the truth is actually not much different from it.
Before today, the marketing staff of Huawei Mobile Phones had sent out invitations to various media outlets. Today, at the entrance of the exhibition, there were also dedicated personnel issuing invitations to participating journalists.
But most people who got the invitation threw it away after looking at the name of Huawei Mobile on the invitation.
"Huawei mobile phone? What is that? Doesn't Huawei make network equipment?"
"What? China's mobile phone launch conference? Do those Chinese people know how to make mobile phones? Can Chinese people use mobile phones?"
So in the end, except for some domestic media, almost no overseas media had any intention of attending the Huawei mobile phone launch conference.
This thought lasted until 40 minutes before the start of the Huawei mobile phone conference.
A photo was quietly updated on Twitter.
Jamie is a writer for an online technology media across the ocean. He originally planned to go to the Sony exhibition area today to see their new product launch.
Just as he was about to go over, his cell phone suddenly rang.
The call came from one of Jamie's best friends, Victor. As soon as the call was connected, he screamed on the phone: "Jamie! Jamie! Do me a favor! Are you in Las Vegas?"
What kind of exhibition is that?”
"International Consumer Electronics Show?"
"Yes! That's it! You must do me this favor! I can treat you to Chinese food for a week after I come back!"
Jamie was confused: "Man, if you want to help me, just tell me."
"Warwick Mobile Phone! Yes, you should have a press conference for Huawei Mobile Phone over there, right? I just saw on Twitter that Taylor is going to attend the press conference! She is also the spokesperson for that company's new products! You must come soon
Go take some photos for me! Remember, I want to be close!"
"Tyler? Which Taylor?"
"WTF? You asked me which Taylor? Besides the singing Taylor, which Taylor would I ask you to film?"
Jamie suddenly realized in vain that his best friend Victor was a crazy fan of Taylor, and his house was almost covered with posters of Taylor. No wonder he would make this call...
Speaking of which, Jamie himself is also a fan of Taylor, but he is not as crazy as Victor, who wants to put up her posters all over his house...
Wait? Taylor is going to attend the press conference?
Is the press conference she is going to attend called Huawei Mobile Phone?
Jamie thought to himself as he quickly logged into Twitter with his iPhone and found Taylor's account that he followed.
I saw that in his account, Taylor posted a selfie photo.
In the photo, Taylor is holding a mobile phone with only the back exposed in one hand and looking at the camera with a smile.
The text under the photo reads: The press conference is about to begin. Do you want to witness the thinnest and lightest mobile phone with me? I will wait for you at the Huawei mobile phone press conference.
There is also a positioning information below. The location written above is the site of the International Consumer Electronics Show in Las Vegas!
Huawei mobile phone launch conference?
Jamie's eyes widened for a moment. Did he throw away the invitation from Huawei's phone just now?
SHIT!
The next moment, Jamie turned his head and looked back, and saw not far away, the invitation he had thrown away was lying quietly on the ground.
Jamie rushed over immediately, but at this moment, he suddenly found that there was another person beside him, who was also running quickly towards the invitation. The other person turned to look at Jamie, and then accelerated his speed.
Fortunately, the other party was at least one and a half taller than Jamie, so Jamie successfully picked up his invitation letter before he got closer.
"Damn it!"
The man looked unwilling and waved his fist vigorously. Then he reached for his pocket and looked at Jamie with fierce eyes.