Chapter 355: One Link, One Link, Business Genius Lin Chen
At this time, in the conference room of the Rice Company, the executives of the Rice Company who were watching the Huawei mobile phone new product launch conference via live webcast, all turned pale after seeing the price of the Huawei mobile phone.
The scene was completely silent.
Price is the biggest magic weapon of rice phones, and it is also their biggest selling point today.
Originally, everyone at Rice Company thought that they would be the king of cost-effectiveness for at least half a year before being overtaken by latecomers, but they really didn’t expect that Huawei Mobile would also focus on the selling point of cost-effectiveness just like them.
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In the dead silence, Wu Hui, who was also present, finally couldn't help asking: "Lu Weibing! Didn't you say before that the starting price of Jazz overseas is US$499? Why is the price of their highest configuration in China now cheaper than the starting price abroad?
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"Mr. Wu, I don't know either. Domestic mobile phone prices have always been higher than foreign ones. I don't know why this Huawei phone is the other way around?" Lu Weibing said in confusion.
Indeed, before this, most of China’s mobile phones, not just mobile phones, as long as they were China’s products, were extremely expensive in China, but very cheap abroad.
The same is true for products of overseas brands, such as Apple mobile phones. The prices of foreign products are far lower than domestic ones.
It is precisely because of these phenomena that the special concept of parallel imports emerged in China. Countless people have found people to bring goods back to China from overseas for the price difference of several hundred yuan.
But now, Huawei Mobile Phone has gone the opposite way. The domestic price is actually cheaper than the foreign one. This is completely beyond everyone's expectation.
What is incredible about Huawei mobile phones is not only the price difference between domestic and foreign countries, but also the extremely low price.
While Lu Weibing was confused, Lei Jun frowned and kept writing and drawing with a calculator in his hand.
Then, he suddenly threw away the calculator and said: "Everyone, I have done the calculation. According to the configuration of Huawei's mobile phone, they may still make a little money on the Jazz series, but they will not make any money on the Honor series. They set the price this way, and every time
If you sell a mobile phone, you will probably lose at least one hundred yuan!"
"What? One hundred yuan? More than what we lost?"
Wu Hui exclaimed.
In fact, the price of rice phones is already a loss-making profit. The final cost of each of their rice phones is nearly 2,050 yuan, which means that each step of sales costs 50 yuan.
Wu Hui couldn't understand this price at first, but because of Lei Jun's persistence, saying that he could earn back the money through other channels, and it would also be beneficial to the early promotion of rice phones, he finally agreed.
Unexpectedly, this Huawei mobile phone was more ruthless than them. One mobile phone lost 100 yuan. Is this Lin Chen crazy? Does he have so much money to burn?
If Lin Chen heard Wu Hui's words at this time, he would definitely sneer.
Because Wu Hui and the others were completely wrong. Even though Huawei mobile phones were sold so cheaply in China this time, in fact, they made money from every one of them!
You can earn at least several hundred from a Jazz, and although you don't earn much from an Honor, you can earn more than 80.
As for the reason, this is due to three reasons.
The first reason is that Lin Chen originally proposed the strategy of subsidizing domestic products from overseas at the high-level meeting of Huawei Mobile Phones.
In overseas markets, because mobile providers in most areas have purchase subsidies, people there are actually not sensitive to mobile phone prices at all, so Lin Chen decided to set a high price for Huawei mobile phones in overseas markets.
Then, profits earned from high prices in overseas markets are used to subsidize the low-price pricing strategy in the domestic market.
Because Lin Chen has calculated the pricing in both markets using his ability to calculate success rates, he can guarantee that it will be the optimal price that can achieve maximum sales in both markets.
The second reason is that there are quite a lot of completely independent parts and technologies in Huawei mobile phones. With the Huawei company behind them, Huawei Mobile can be said to be the mobile phone company with the highest degree of autonomy in China.
The parts and technologies are all owned by us, so the cost is naturally much lower than others. Unlike the rice company, everything is owned by others, so the price cannot be lowered.
As for the last reason, it is naturally due to the online sales model that Honor mobile phones are about to adopt.
At the end of this conference, Yu Chendong introduced the online sales model of Honor mobile phones. Because the rice company Zhuyu was in front, most people didn't pay much attention, but Lei Jun was sitting in the conference room watching the live broadcast.
, but the gap between Octavia comes to the problem.
"Master Wu, what's the name of the boss behind Huawei Mobile Phone? Lin Chen? This young man's vision is really vicious!" Lei Jun said with emotion.
Regarding the online sales model that Daomi mobile phones will adopt, the discussion outside has not yet passed, and many people are not optimistic about this sales method of DaMi mobile phones.
Those old mobile phone manufacturers even regard the sales method of rice as a laughing stock.
But I didn’t expect that after only two days, there would be followers?
That Lin Chen... is he just following the trend, or has he already seen the advantages of the online sales model?
If it's the latter, then this person's vision is too vicious.
When Lei Jun chose to sell rice phones on the Internet, it was because he came to the conclusion after studying the mobile phone market for a long time and confirmed that in the near future, online sales will eventually become the mainstream of the mobile phone market.
And how long had Lin Chen been exposed to the mobile phone industry? He was able to make such a decision.
This person... must not be underestimated!
After Huawei's mobile phone launch conference, not only rice, but also all domestic mobile phone manufacturers felt tremendous pressure.
Who could have imagined that not long ago, Huawei mobile phones, which were not even a third-rate player in the domestic market, would suddenly become so powerful that their momentum was even more astonishing than those of the established mobile phone manufacturers.
From the initial product promotion to the core product quality, although Huawei Mobile has just started, it seems to have shown its future dominance in mobile phones, putting many manufacturers under great pressure.
But they still have nothing to do with Huawei mobile phones.
Because Huawei mobile phones have various advantages that they cannot imitate.
For example, when it comes to publicity, which mobile phone manufacturer dares to say that it can find a popular variety show like "Running Brothers" to promote? And it has booked the title and advertising before the show is broadcast?
Another example is technology. At a time when most domestic manufacturers are just assembling mobile phones using other people's technology, which manufacturer can be like Huawei Mobile, backed by Huawei, a communications technology giant, and independently produce the core components of mobile phones.
And the capabilities of mobile phone chips?
No, none!
So in the end, people like them can only sigh and say nothing about the rise of Huawei mobile phones.
At the same time, the man behind Huawei mobile phones has finally entered the eyes of major mobile phone manufacturers.
This man is Lin Chen.
Looking back at the development of Huawei Mobile Phones, many people have discovered that all changes only occurred after Lin Chen took over Huawei Mobile Phones.
Being able to make such earth-shaking changes happen to Huawei mobile phones overnight, and preparing so many commercial promotions for the promotion of Huawei mobile phones, could this Lin Chen be a business genius?