Chapter five hundred and seventy-fifth of the hot dolphin live broadcast
"How much income do you still have?"
Upon hearing Lin Chen's words, Xie Xiaoxiao immediately shook his head.
Lin Chen smiled at him: "If you want to go public as soon as possible, don't give me a lot of money these days. Spend more time and energy to find ways to promote the live broadcast platform. And those excellent anchors,
An excellent anchor can bring us at least hundreds of thousands of users. The more users there are, the better the data on our platform will be, and the higher the success rate of going public!"
"I understand! Brother Lin, don't worry! I'll come up with a hype plan when I get back today! As long as the platform becomes popular, I'll have no problem even becoming the anchor myself!" Xie Xiaoxiao immediately patted his chest and said.
Lin Chen smiled and patted his shoulder, with a look of trust on his face.
In Lin Chen's opinion, Xie Xiaoxiao's own personality and specialization are indeed very suitable for the live broadcast industry.
As a rich second generation, Xie Xiaoxiao's popularity on the Internet is originally a manifestation of the spirit of entertainment that all people participate in.
And this kind of national entertainment is exactly what the live broadcast industry needs.
In fact, in Lin Chen's previous life, it was the live broadcast industry that narrowed the distance between celebrities and ordinary people, and gave birth to the era of national entertainment.
By then, goddess-level anchors will gradually replace celebrities and become people's new favorites.
Just like Lin Chen's previous life, the eldest cousin with a banging figure, the low-key and quiet Chen Erke, and the lively, humorous and witty Feng Timo.
Such beautiful anchors will appear one after another.
Although they may never become true entertainment goddesses, if anyone underestimates them because of this, it would be a big mistake.
…
Nandu, Penguin Company.
Since the people in the game operations department were poached by Stardust Games, everyone at Penguin Company has also become more vigilant, fearing that Lin Chen's poaching is just a means of revenge for him.
However, what I didn't expect was that after that, Lin Chen suddenly disappeared.
But today, Mr. Ma suddenly received a report: "Mr. Ma, the Stardust Group has made some moves! Their boss Lin Chen seems to have launched a dolphin live broadcast with a group of rich second-generation people, and it has already been launched!"
"Live broadcast?"
Mr. Ma immediately felt a sudden suspicion that this was Lin Chen's second wave of revenge.
Because in the first half of the year, Penguin had just acquired part of the equity of YY Live, a live broadcast company.
Now Lin Chen has set up a live broadcast company, isn't this to compete with him in the ring?
"Where's the website address? Let me take a look!"
Mr. Ma opened the website and after browsing it carefully, he looked solemn.
As a technician by birth, he could tell at a glance that in terms of technology, Dolphin Live was obviously a step ahead of YY Live, which they had just bought and invested in.
And compared to the monotonous picture of YY Live, the art of Dolphin Live is also better. The entire website is pleasing to the eye, not to mention the beautiful anchors who can be seen everywhere on the website.
If it were him, he would prefer to watch the Dolphin live broadcast instead of their YY live broadcast.
No! We must come up with countermeasures quickly.
Although Penguin's investment in YY Live Broadcasting is just to expand one of the company's banners, they have no real intention to make profits from live broadcasting. It is more of a strategic layout.
But he had just been stabbed by Lin Chen, so naturally he couldn't just do nothing, he had to get back on his feet.
"Mr. Ma, do we need to think of any countermeasures?"
"Let me take a look..." Mr. Ma observed carefully.
Penguin Empire has just taken a stake in YY Live, and they do not have much say within them, so it is not realistic to compete by changing the operation method of YY Live.
However, Mr. Ma is Mr. Ma. After the establishment of the Penguin Empire, he has gone through so many storms and waves. He has also seen many things, and he immediately saw the biggest drawback of the current dolphin live broadcast!
"Yes!"
Mr. Ma slapped the table and immediately gave instructions: "Call the legal department immediately!"
Legal Department!
When Mr. Ma's subordinates heard that he was going to dispatch this department, they were stunned for a moment, and then nodded.
Now that the Ministry of Justice is dispatched, the Stardust Group is bound to lose.
After all, the Penguin Empire’s legal department is a super department known as China’s first legal department and nicknamed “Pizza Hut”!
In previous competitions between the Penguin Empire and its competitors, once the Penguin Empire raises the banner of the Ministry of Justice, it will be a sure-win situation.
This time, it seems that Mr. Ma is also planning to use his ultimate move!
…
After that night, Xie Xiaoxiao refused to accept his promise and immediately worked with Ou Zhifei to formulate a large-scale publicity plan for the dolphins.
With support of 100 million U.S. dollars, and the beautiful vision promised by Lin Chen.
Xie Xiaoxiao spent money without batting an eyelid.
Online, they have invested tens of millions in advertising fees and placed advertisements for Dolphin Live on major portals and media.
In forums and post bars, Dolphin Live’s trolls are also overwhelming.
And offline, Dolphin Live has invested even more!
In the north, Xie Xiaoxiao's own Yida cinema chain, and in the south, at Wu Xiaowei's home cinema chain, a minute-long dolphin live broadcast advertisement will appear before every movie.
Then, several of the most popular variety shows today, including the currently airing second season of Running Brothers, have also added title sponsorships to Dolphin Live.
With so much promotion and publicity, Xie Xiaoxiao and the others just used money to make Dolphin Live become a nationally famous situation.
Regardless of whether you are a netizen or not, even those aunts and uncles now know the name of Dolphin Live. If you have not heard of Dolphin Live, you will even be looked down upon as old-fashioned and outdated.
At the same time, in order to expand the influence of the live broadcast platform, Xie Xiaoxiao also launched the Dolphin Live APP.
Although the current mobile network of mobile phones is still 3G, it is impossible to watch live videos, but Jie Xiaoxiao still launched the APP in order to expand his influence.
This move can be regarded as the finishing touch.
Because after launching the APP, Xie Xiaoxiao quickly took advantage of Lin Chen’s other two companies, Huawei Mobile and Tmall.
Huawei mobile phones have directly added an APP implant. In the latest version of the EMUI operating system, the Dolphin Live APP is directly built-in.
Although it is not currently possible to watch live broadcasts anytime and anywhere on mobile phones, at least in places with WIFI, users can watch live broadcasts directly on mobile phones.
In Tmall's Alipay, an additional live broadcast entrance has been added, which can be directly downloaded and jumped to the live broadcast channel.
Not only that, the inspired Xie Xiaoxiao even negotiated directly with Ma Xiaoyun to advance Tmall's shopping live broadcast many years in advance and use the Dolphin Live platform to debut.
When Lin Chen first heard the news, he couldn't help but be surprised by Jie Xiaoxiao's potential.
It turns out that when people are motivated, they can really unleash their unlimited potential.