Seeing the panic among the people below, Ma Xiaoyun couldn't help but sigh in her heart. Tmall's team had been too smooth in the past.
Thinking about it carefully, it seems that since he re-founded Tmall, with Lin Chen's help, everything has been smooth sailing for them.
There are few times when we are under such great pressure as now.
After all, in the past they were too smooth and smooth, and many people have lacked the ability to face pressure.
These situations need to be corrected. You can't bother Director Lin every time you encounter a crisis in the future, right?
Thinking of this, Ma Xiaoyun coughed, and then said: "Okay, look at yourselves, how panicked are you all?"
"Don't forget, although several major platforms are targeting us this time, we are not fighting alone! Behind us, there is Director Lin!"
Director Lin!
Hearing Ma Xiaoyun mention Director Lin, everyone's eyes suddenly lit up.
Yes, even if Tmall is in crisis now, they still have Director Lin!
After hearing Ma Xiaoyun mention Lin Chen, everyone present could not help but breathe a sigh of relief.
It was as if Lin Chen's name had magic power.
Seeing that everyone calmed down, Ma Xiaoyun continued: "You don't have to panic, Director Lin has already made arrangements for us."
He held up a thick stack of documents: "This is the winning plan that Director Lin gave us! Next, there is still time before May 11th, everyone immediately started to follow the plan in the plan, as long as Lin
Dong’s plan has been fully implemented, and this time we will compete in the May 11th Shopping Festival! We, Tmall, will definitely win!”
Hearing Ma Xiaoyun's impassioned words, everyone's eyes couldn't help but shine with a dazzling light.
What is the plan that can make Tmall win in this May 11th Shopping Festival competition?
The answer to this question was finally revealed half a month before May 11th.
On this day, Donghai Satellite TV and Tmall Mall’s Weibo simultaneously announced the announcement of Tmall’s May 11th Shopping Festival Party!
In this press release, it was introduced in detail that Tmall Mall and Donghai Satellite TV will hold the Tmall Shopping Carnival Party on the night before May 11th, that is, at 19:30 on May 10th!
According to the publicity in the press release, Tmall’s party this time will be a major innovation. It will be a 511 Spring Festival Gala for global consumers!
Through this party, Tmall's shopping carnival will not be limited to an online promotion event, but will become a true national carnival!
As soon as the news came out, the Internet went crazy.
No one thought that Tmall had been silent under the overwhelming publicity from its opponents before, but it was unexpected that it was holding back this big move!
It's just a website event, but it actually involves a party and is broadcast live to a nationwide TV audience. This can no longer be considered an ordinary event!
No one expected that Tmall would be so big!
Let’s take a look at the guests at the party who appeared in this promotion.
Oh My God!
Many people suddenly took a breath of cold air.
"Have you seen it? I feel like I'm dazzled. Do we really need to invite those people to Tmall's party?"
"Who? Let's see... Adele, Carly Rae, Clarkson, Rihanna... Oh my god, have they invited all the best singers from this year's Grammy?"
"Running Brothers, TF, wow, there are so many domestic stars!"
"Tmall is so awesome! I want to watch it! With this guest lineup, the Spring Festival Gala is nothing more than that!"
What aroused netizens' amazement was not only the luxurious lineup of the Tmall Gala, but also the extremely attractive activities in the official announcement, lucky viewers who were free of charge, limited-time discount shopping draws, and various eye-catching activities that attracted more
People are full of expectations for this party.
After the release of this press release, Tmall Mall’s Shopping Festival immediately made a comeback and topped the search lists.
Many people's topics have been discussed at this party, and the discussion is no less intense than the discussion about the Spring Festival Gala on the Internet before the Spring Festival Gala every year.
But facing Tmall's trump card, other companies are completely powerless.
Hosting a party is not something that can be finalized overnight. From the preparation of the party's decoration, to the contact with the TV station, as well as the invitation of the guests to make an appointment for the rehearsal, Lin Chen has already started preparations, but other
On the other side of the platform, what else can we do now that the shopping festival is less than half a month away?
What's more, even if they can put together a party, can they still compete with Tmall's party lineup?
Just that list of Grammy stars is enough to blind people, right?
Someone has estimated that the appearance fees of Tmall for these stars alone will never be less than 40 to 50 million! That’s still US dollars!
What's more important is that these big-name celebrities can't be hired just by having money, they also need connections on the other side of the ocean.
But none of these e-commerce platforms have it, because they don’t have Lin Chen!
In the end, the heads of several platforms together could barely put together a shopping party, invite a bunch of domestic traffic stars and young celebrities, and then use Penguin's Huya live broadcast platform to organize a shopping party on the Internet.
A party, competing with Tmall’s shopping party.
As for the result...
When the time finally came to May 10th, everything finally came to an end.
On that day, Penguin’s Huya live broadcast platform.
In the most recommended live broadcast room on the homepage, at six o'clock in the evening, the shopping festival party jointly organized by the anti-Tmall alliance's e-commerce platforms began.
Because it was an hour and a half earlier than the Tmall Shopping Festival party, the popularity of the live broadcast room immediately increased as soon as the party was broadcast.
The number of people online directly exceeded 1 million, setting a record for the Huya live broadcast room.
Even though it was just a party put together by various e-commerce platforms in less than half a month, each platform also worked hard this time.
Even though it was a put together party, the effect of the party was not bad, at least it had reached the level of a general variety show show.
The popular celebrities and young talents who participated in the show also attracted a wave of popularity.
No matter which world you are in, the appeal of traffic stars and young people is still a bit scary.
As for the shortcomings of the party, it is that there is no TV station participating in the broadcast of the party, so the audience can only be limited to the Internet.
Moreover, due to time constraints, the invited celebrities did not have enough time to prepare, and the organizers of the party also lacked time to organize the program.
It turned out to be a great party, and it looked a bit like a live broadcast to bring goods in the future.
A group of celebrities went up to sing, and then directly promoted products on the stage, introduced products, and promoted promotional activities on various platforms.
But for those fans who come here for the stars, seeing the stars is enough to attract them to stay in the live broadcast room and watch.