The next morning, Jia Xin and Gao Huixia cleaned the Haifeng Building office and put incense to add flavor to the air.
Mr. Lu explained yesterday that the company will welcome important guests today.
Lu Yang did not go to class today, but changed into more business-like clothes.
He put the watch given by Xu Xiaoxiao on his wrist and dressed up in the mirror, quite like a successful person.
After cleaning up, Lu Yang went to Haifeng Building.
At ten o'clock, Semir's marketing manager Jiang Xiaohui and his subordinates came to Haifeng Building.
Lu Yang went downstairs to greet him personally.
When the two parties shook hands and exchanged greetings, Lu Yang noticed that the other party's index finger was slightly yellow, and immediately judged that Jiang Xiaohui was probably an old smoker.
After shaking hands, he handed Jiang Xiaohui and his subordinates a cigarette.
"Manager Jiang, you had a hard time on the road."
Jiang Xiaohui took the cigarette, looked at the gray sky above his head, and said with a smile: "It's not bad, but the air here is not as fresh as ours."
Lu Yang said politely: "Yes, Bingzhou is a resource-based city, and it can't be compared with your Wenzhou."
Jiang Xiaohui's first impression of Lu Yang was very good. He was polite, neither humble nor overbearing, and he was very decent in dealing with others.
At first, when he learned about Lu Yang's age, he was a little underestimated. After the brief contact just now, he gave up this idea.
Lu Yang invited the other party to the office.
Jiang Xiaohui and his subordinates followed Lu Yang into the elevator.
They arrived at the office belonging to Renren, and Jiang Xiaohui glanced over.
Well, there are more than a dozen workstations, which means that Renren’s team size is about 20 people.
It is indeed rare for a group of young people to develop Renren.com to this scale.
When he was Lu Yang's age, he was still studying in school.
Lu Yang next to him introduced the company's size and development status.
Fan Pingchuan and the others also greeted Jiang Xiaohui.
Finally, Lu Yang brought Jiang Xiaohui to the conference room.
In the conference room, Lu Yang painstakingly made a chart on the writing board.
The above is the age ratio of Renren users, including the users’ education ratio and membership recharge ratio, so that it can be seen at a glance.
Jiang Xiaohui kept nodding, indicating that Lu Yang was indeed attentive.
Jia Xin walked in and brought two cups of tea to Jiang Xiaohui.
Lu Yang asked her to buy new tea because the company rarely has customers.
After Jiang Xiaohui waited for Lu Yang to finish his introduction, he said, "Mr. Lu, I wonder how your charging model is calculated?"
Lu Yang introduced that currently Renren has launched three billing models.
CPC billing: Per-click billing, that is, users are charged for clicking on the advertising link placed by the advertiser.
CPM billing: only charge once for every thousand impressions.
CPT billing: that is, advertising is placed at any time within 24 hours and is an exclusive time period.
He said: "This diversification gives different types of customers more choices. We rely on algorithm optimization to accurately push advertisements based on user preferences, which is very efficient and avoids waste of user resources."
This complex calculation method was obtained by Lu Yang based on subsequent website advertisements.
Ad design based on user preferences has been criticized:
I once thought that the farthest distance is when you cry on a BMW and I laugh on a bicycle. Later, I was wrong. The farthest distance in the world is when you see an advertisement for BMW China, but I only see an advertisement for Coca-Cola.
Jiang Xiaohui was a little confused about these new technology terms, but they sounded a bit high-end.
He asked: "Mr. Lu, if you let us operate your advertising model, what would be the process?"
Lu Yang introduced: "We will open an account for you, and you will be responsible for recharging it, and then we will deduct fees based on impressions and clicks. Account records and expenses will be transparent."
Jiang Xiaohui nodded, touched his pocket, took out a hundred-dollar bill and handed it to the subordinate next to him.
"Xiao Li, go and buy a soft Chinese bag for me."
Seeing this, Lu Yang hurriedly took out his cigarette: "Manager Jiang, I have cigarettes here, I have cigarettes."
Jiang Xiaohui waved his hand and said with a smile: "I'm a big smoker, so it's not good to smoke yours all the time."
Subordinate Xiao Li nodded slightly, opened the door and left.
Jiang Xiaohui and Lu Yang were the only ones left in the office.
Jiang Xiaohui said seriously: "Mr. Lu, I don't like this kind of advertising. I like the kind of advertising where the contract is signed in black and white. That is, I give you the money, and then you are responsible for promoting it for us."
This is the most primitive advertising cooperation. Lu Yang understands that chewing gum advertisements were done in this way before.
He said: "It's fine as you said!"
Jiang Xiaohui said: "To be honest, the marketing quota given to me by the head office is 800,000. I want to sign a contract with you for 800,000, but in reality you have to lower it. You understand the remaining difference."
Bar?"
Lu Yang suddenly realized!
Jiang Xiaohui did it to earn the price difference by taking kickbacks.
There are not a few examples of this, and it happens in every industry.
Lu Yang has also experienced it before, especially when purchasing, the person handling the invoice made an inflated amount, which was actually not that high.
A really good person will give the majority of what he earns to his leader and the smaller portion to his subordinates, so that no one has any objections.
Lu Yang responded quickly: "Manager Jiang, this is okay."
Jiang Xiaohui stretched out his hand: "Mr. Lu, please give me a quote."
Lu Yang: "Two months, 750,000!"
Jiang Xiaohui shook his head: "Mr. Lu, my trip here was very hard."
Lu Yang handed Jiang Xiaohui a cigarette and said with a wry smile: "Manager Jiang, to be honest, our operating costs are also very high, including server costs and promotion costs."
He knew that the current negotiation was about Jiang Xiaohui's personal profits. As for whether it had anything to do with Semir, that was another matter.
Jiang Xiaohui held out three fingers: "Three months, six hundred thousand advertising fees!"
Lu Yang:......
It’s only 200,000 per month, but his current Renren website has millions of users.
Last time, the chewing gum advertiser gave him 100,000 yuan a month. This Jiang Xiaohui is really evil. He got 200,000 yuan in kickbacks when he went on a business trip, and also obtained a lot of benefits for the company.
Negotiation Negotiation means that both parties bargain and strive for greater benefits.
Lu Yang was ready to give in: "Manager Jiang, let's do this. We'll give you two months of promotion, and how about charging you 600,000?"
Jiang Xiaohui took a look at the time: "Mr. Lu, the amount I mentioned is six hundred thousand in three months. You will definitely not lose money. This investment was personally entrusted by the boss's son. According to the boss's character, he would rather invest
When it comes to TV stations, I won’t choose the Internet platform.”
Lu Yang was about to say something more, but Jiang Xiaohui added: "My subordinate Xiao Li will be back soon. There is not much time left for you, otherwise we will find the next one. Sohu and Sina are probably very enthusiastic."
.”
I lost it!
Lu Yang really wanted to tell Jiang Xiaohui that Sohu and Sina at this time would definitely look down on your 600,000 advertising dollars.
He remembered that Sohu’s advertising revenue in a single quarter reached 20 million, which was still US dollars!
However, these words mean that the negotiations between the two parties have reached an impasse.
Lu Yang didn't want to lose Semir as an advertising sponsor. He gritted his teeth and said, "Okay, then I'll follow your quotation!"
Jiang Xiaohui smiled and stretched out his hand: "Mr. Lu, I wish us a happy cooperation. Maybe we will have the opportunity to continue our cooperation in the second half of the year."
Now that the negotiation is done, the rest is easy to talk about.
Lu Yang asked Finance Gao Huixia to draw up the contract, and Jiang Xiaohui prepared to notify Finance of the transfer.
The contract amount is 800,000. After Lu Yang receives the transfer, he will give the 200,000 rebate to Jiang Xiaohui in cash.