The number of registered users of Renren has exceeded two million, with an average of one million daily active users and a peak of more than two million.
In the casual game category, with the launch of games such as billiards, snooker, and Temple Run, the Internet market has once again become popular and has become a game for white-collar workers in many companies to fish at work.
The number of registered game members has reached 60,000, and the game revenue in a single month has exceeded 500,000.
At the same time, Jia Xin also reached a cooperation framework with Zhang Weiguo, the producer of the film House of Flying Daggers, worth two million in publicity expenses.
Lu Yang saw that the company's books had more money, and there were more places where he wanted to spend money.
For example, he asked Finance Gao Huixia to buy two Passats in the name of the company for a total price of 440,000.
Of these two cars, one is used to reward Chen Wei and the other is used as a company car.
Their scale is getting bigger and bigger, and there are more and more business cooperations. They can't do it without official cars.
At the same time, Renren’s advertising placement on media and TV stations has also begun to further increase.
Gao Huixia was originally happy that the company had money in its books, but in the blink of an eye, Lu Yang spent more than one million.
There is another piece of news that attracts Lu Yang's attention.
That is, 139 Community received a strategic investment of 5 million from Longteng Capital!
This means that Renren is no longer the only SNS model, but has competitors.
On this day, as soon as Lu Yang came to the company, he called Fan Pingchuan to his office for a meeting.
Lu Yang put a piece of information in front of Fan Pingchuan.
Fan Pingchuan picked up the information and flipped through it. It contained detailed 139 operational data. Since its release later in the year, it took one month to reach 100,000 users, and two months to increase the number of users to 300,000!
The data also shows that the other party received an investment of 5 million from Longteng Capital and is currently placing newspaper advertisements across the country.
The founder of 139 community made a bold statement: Kill Renren within a year!
Fan Pingchuan put down the information in his hand, a little surprised at how detailed the information was.
"Where did you get this information?"
Lu Yang cursed and said: "There is a special consulting company. Just these few pieces of paper and the simple data on them cost me 10,000 yuan. It's really a scam."
This is the first time Fan Pingchuan has heard of a consulting company that does this kind of business secret research.
Lu Yang said: "Talk about your thoughts."
Fan Pingchuan was a little hesitant. It was obvious that his competitors were traveling lightly and had capital support to expand the market size unscrupulously.
Lu Yang tapped his fingers on the table: "The primitive accumulation of capital is cruel and difficult. The other party now has an investment of five million, and it will grow at a geometric rate from the early stage. In this regard, they have an inherent advantage over us.
Because this money can keep them burning for several months.”
Fan Pingchuan has never been exposed to capital operations at all. He is more of a technology geek.
"Mr. Lu, what should we do now?"
"Content, celebrities, and games are the troika for our survival at Renren. You have to do a good job in games and technology. I will let Jia Xin and Sister Wei handle the two sections of content and celebrities."
Lu Yang plans to transfer Chen Wei back and let Chen Wei maintain the company's daily operations.
As a student, it would be inappropriate for him to skip classes all the time.
Lu Yang leaned back on his chair and began to sort out the company's development and shortcomings in recent times.
What are the characteristics of Renren?
There is no special feature. The only fun is interaction and content. Nowadays, many celebrities interact with fans on the Internet, as well as casual games.
Lu Yang had to face a reality, that is, what should 139 Community do if it obtains Series B financing?
After the 139 community has money, it can copy these games, attract those celebrities, and use money to rob users...
Some people may ask why games can be copied casually?
Please refer to Audition and QQ Dance, Kart Racing and QQ Speed!
As of now, Renren has not raised a single round of financing, relying entirely on Lu Yang’s later experience to run the company to a balance of payments.
This incident made him aware of two crises.
First, its own industrial chain is too single.
Second, in front of capital, his personal money is nothing.
After Lu Yang finished thinking, he first called Jia Xin.
He asked Jia Xin to add an agreement when working with brokerage companies and celebrities in the future. This agreement requires that the future SNS model platform can only be included in Renren and not other websites.
Jia Xin asked Lu Yang why, worried that this would cause resistance from the celebrities?
Lu Yang said that he could give more money appropriately, mainly to prevent unfair competition.
After hanging up the phone with Jia Xin, Chen Wei called Lu Yang.
Chen Wei's magnetic voice came from the receiver: "Lu Yang, what are you busy with?"
Lu Yang smiled and said, "I'm busy fulfilling my promise. Didn't I promise to give you a car before?"
Chen Wei was much calmer and advised: "Save some money, don't waste your money on it."
Lu Yang: "When you called me, Sister Gao had already gone to the 4S store to pick up the car."
Chen Wei: "Then I'll call Sister Gao."
Lu Yang: "Stop it. Our company will grow bigger and bigger in the future. Sooner or later, we will have an official car. Even if you don't use it, your employees will have to use it, and you will also have to use it to receive customers, right?"
Chen Wei no longer insisted. It was indeed much more convenient to have a car, otherwise she would have to hail a taxi every time she saw a client.
Taxis are usually better, but sometimes when it rains, the taxi driver won't come for a long time, so you can only go to the bus stop to squeeze the bus.
As employees, they can still overcome it, but it would be unjustifiable if they ask customers to squeeze into the bus.
Lu Yang told Chen Wei that the 139 community was invested by Longteng Capital.
Chen Wei was surprised. She knew that when Lu Yang rejected Longteng Capital last time, the other party actually started to support its competitors.
If left alone, with the power of capital, 139 Community may surpass Renren.
At that time, Renren’s early advantage was gone.
If they want to fight against the 139 community, their current capabilities are still too weak, so they can only use capital to fight against capital!
"When I was doing business in East China last time, I met a new friend at a party. She was very interested in our Renren website and wanted to ask me if you have any financing intentions? I almost forgot about this when I was busy.
"
"Who?"
"Yinshan Capital Investment Manager Liu Minglan!"
I don’t know Liu Minglan, but I need to know more about Yinshan Capital. This is an investment company that focuses on the Internet. Later, it participated in many acquisitions and mergers of Internet companies, and it has a great influence in the industry.
"When will Liu Minglan be free, I can meet her!"
"She just went abroad two days ago. If we really have financing plans, I will ask her to come to you when she comes back!"
"Do you know when she will be back?"
"It may take about two months. Before she left, she said that there was something wrong with the foreign company."
Lu Yang frowned, two months is a bit long.
Who knows how far the 139 community will develop in two months.