Jiang Fan took it from Qian Sihai's hand and simply turned through a few pages.
The discovery is a total statistics and detailed information records of each person who owns the deposit certificate.
According to the information provided in this account book, Heyang City has a total of more than 233,000 households and a total of more than 1.12 million people.
Among them, there are about 110,000 people with more than 100 certificates of deposit.
There are less than 10,000 deposit certificates for more than 1,000 yuan.
As for the Wan Guan deposit certificate holders, there are a total of 732 people.
These 732 people represent the 732 richest families in Heyang City, and control most of the most profitable businesses in Heyang City.
He is also Jiang Fan's biggest potential customer for the wine he brews.
After carefully reading the names of these 732 people and the detailed descriptions that followed, I unexpectedly discovered that there were actually acquaintances among them.
The Lu family in the south of the city, the head of the family, Lu Xuezhen, has a total deposit certificate of 80,000 yuan in Sihai Bank.
Isn't this Lu Zhaoling's family?
Speaking of which... I haven't seen him since he cheated him hundreds of times in Fu Jiang Yuan. I don't know how Lu Zhaoling is doing?
Jiang Fan still liked this kind of boy who was willing to give away money.
After all, if people are stupid and have too much money, they still have to try their luck.
"Sure enough, rich people get richer, and poor people get poorer. Among these 732 rich people with deposit certificates of more than 10,000 yuan, the least one has a deposit certificate of 30,000 yuan. The largest one has a deposit certificate of more than 100,000 yuan.
Wan Guan? If they don’t spend this money, what’s the point of just keeping it in the bank? Are they just going to eat ashes?”
After reading the entire account book, Jiang Fan asked with some confusion.
"Well... Mr. Chengwei, basically all the business in Heyang City has been taken care of, and all the business that can be done is being done by someone. So everyone is almost in a state of keeping in touch with each other. They guard their own areas.
With only three acres of land, apart from daily expenses, the money earned can only be deposited in the bank. After all, even if you want to buy land, there is actually no land to buy outside."
Qian Sihai opened his mouth to explain.
Jiang Fan suddenly realized.
The economic environment of feudal society was relatively solid.
Both economic thinking and economic methods are far less active than my own world.
Therefore, the circulation of money is very slow.
In addition to purchasing land and enjoying life, people in feudal society basically had no other consumption concepts.
Jiang Fan clearly remembered that he once read a story about ancient times. In that story, a very wealthy and prosperous dynasty was reflected in its prosperity. Food was piled up in the warehouse and became moldy, and copper coins were piled up in the warehouse.
Rope rots.
This kind of situation is simply unimaginable in my own world.
"In other words, for the rich people like Heyang City, they are not short of money, but they lack a reason to spend their money willingly?"
Jiang Fan said.
Qian Sihai was stunned for a moment, and then he clarified the logic of Jiang Fan's words in his mind, and then nodded and said: "Sir Cheng Wei is right, that's pretty much what he meant."
"That's good. In this way... our hunger marketing plan will be almost impossible to fail. We will first use a month to increase the reputation of the wine, and then differentiate the wine through packaging and so-called limited editions.
Once we do it, the rich people will go crazy for our wine!"
Jiang Fan chuckled.
"Packaging? Differentiation? Um... Sir Chengwei, is it inconvenient for me to elaborate?"
Qian Sihai didn't understand and couldn't help but ask.
"It's very simple. Look, Mr. Qian, our wine is now packed in the most common wine jars. One jar weighs one catty, and the standard selling price is three guan, right?"
Jiang Fan pointed to the wine in the shop and said.
"Yes, these wine jars only cost two cents each. If we increase the price of our wine to three guans, the cost of the wine jars can be ignored."
Qian Sihai nodded.
"The so-called packaging differentiation is to further enhance the value of the wine by changing the carrier of the wine when the quality of the wine does not change much. For example... Qian Yuanwai knows about Liuli, right?"
Jiang Fan talked freely.
In his world, these were common sales knowledge that everyone knew, but in this world, they were insights that no one had ever heard of.
If this were not the case, the methods previously proposed by Qian Sihai would not have caused such a sensation in just the first two days of implementation.
In fact, for people in this world, those methods are too new!
"Liu Li? Of course you know. Speaking of which, I also have a pair of glazed jewelry at home, which I bought from a merchant in the Western Regions. The cost... is really expensive."
Qian Sihai didn't know why Jiang Fan suddenly mentioned Liuli. Although he was curious, he still answered honestly.
"Yes, glass, what a precious thing. Mr. Qian thinks, if I put our wine in glass bottles and sell it, how much would our wine cost?"
Jiang Fan asked with a smile.
"Ah?! A glass bottle...for wine?!"
Qian Sihai stood stunned on the spot for a moment, looking at Jiang Fan stupidly with an unbelievable expression on his face.
"What? Does Mr. Qian think it's not feasible?"
Jiang Fan continued to ask with a smile on his face.
"Well... Mr. Chengwei, the pair of glazed jewelry at my house cost hundreds of guan when I bought them. Even if we don't mention the price, it is difficult for us to find a glazed bottle that is just right for holding wine. It's really because of the glazed
It is so rare that it is almost difficult to find the exact same colored glaze. If it does exist, it will be extremely expensive."
Qian Sihai felt that Jiang Fan's idea was too naive, but he didn't dare to say it clearly, so he could only explain it cautiously.
"Don't worry, I will solve the problem of colored glaze. You just need to think about how to sell it. Of course, as you said, colored glaze is very rare, so I will re-blend the wine that is poured into the colored glaze bottle. Finally,
The alcohol content of the finished wine will be higher than that of the current finished wine.”
"The wine is better, and the wine is filled with glass, so the price needs to be adjusted. At the same time, because glass is very rare, the quantity of wine packaged in this way cannot be too much. This is limited sales. It is divided into tiers.
Carrying out limited quantities can bring profits to an unprecedented level."
"At that time, we will also prepare gift boxes for each bottle of wine. Many other things that can improve the quality will be placed inside. We will talk about the specific details in a month. You should be mentally prepared in advance."
Jiang Fan said with confidence.
He does not have colored glaze, but there is something that, judging from its appearance and texture, is basically no different from colored glaze.
Moreover, this kind of thing is very cheap. In Jiang Fan's world, it can be found everywhere, and it can be used to replace colored glaze.
This thing... is glass!
Seeing Jiang Fan's wisdom, even though Qian Sihai couldn't understand and couldn't imagine it, he still remained silent and nodded in agreement.