Chapter 419: One pound of wine is worth ten thousand taels of gold (1)
After a whole morning, the auction finally ended successfully.
Among the more than 100 richest businessmen in Heyang City, few of them wore satisfied smiles, but most of them left the lobby of the store with regretful expressions on their faces.
Because this auction is a completely closed format, it is impossible for outsiders to know the real situation at the first time.
But the auction transaction prices of all thirty-three sets of wine will definitely spread throughout Heyang City in the shortest possible time, and then spread throughout the Great Zhou Dynasty!
The specific publicity campaign will naturally be completed by the Qian family, and Jiang Fan will teach the Qian family in detail how to publicize it and the focus of the publicity.
Qian Rushan was speechless as he looked at the large amount of money tickets piled up on the auction table in front of him.
Su Xiaonuan, Lin Wanqing and others were also in a daze.
Before the auction, Jiang Fan said that this auction would definitely make a huge amount of money.
Everyone also believed in Jiang Fan's judgment. After all, before this, ever since they met Jiang Fan, Jiang Fan had never failed.
But no matter how much they believed in Jiang Fan's judgment, no one could have imagined that thirty-three kilograms of wine... after being so-called 'packaged', could be sold at such a terrifying price!
If we follow the standard selling price, thirty-three kilograms of wine can only be sold for one hundred guan.
As a result, through these "packagings", the final transaction volume reached a terrifying 470,000 yuan.
A gap of 4,700 times! Even if it is so real in front of everyone, it still makes everyone feel unbelievable!
"Ahem, this... this is really magical. No matter how limited and rare it is, in the final analysis, it is just thirty-three kilograms of wine. How can you make those people act so crazy?"
After a long silence, Qian Rushan coughed twice and finally couldn't help but ask.
"The basic principle of selling things is to let buyers recognize the core value of the product, and at the same time, try to create a scarce image of your product. If you can increase the added value of the product, it will be even more perfect, so you carefully
Think about it, does this auction meet these conditions?"
Jiang Fan smiled and handed the money ticket to Lin Wanqing, and then said: "The wine itself is limited, and we promise that no more will be circulated on the market. Glass bottles and cups are used as added-value items to make the wine have
The basis for selling at a high price.”
"The final concept is to make all the participants believe that buying back these limited edition wines at high prices will definitely not make a loss. Even if they are reluctant to drink it, they will definitely be able to sell the wine after a few years.
The price paid is higher than when I bought it, so no matter how you look at it, it is a good deal."
"In this way, the price of wine will continue to rise. No one will pay attention to how much the wine itself is worth, but to see how much the wine is worth in the minds of others! When the limited edition immortal is drunk, he becomes
A symbol of value, our goal is completely achieved."
Qian Rushan nodded in understanding.
In fact, he did not understand everything Jiang Fan said.
Only about half of what he really understood could be understood, but this did not prevent him from developing a detailed understanding of Jiang Fan's business philosophy.
"Brother Jiang, I won't stay any longer. My dad is still waiting for me to go back and tell him the detailed process and results. I believe that my dad will be greatly shocked by this auction, and I am afraid that many of our Qian family's
There will be corresponding changes in business, which is really amazing. If I hadn’t experienced it myself, I wouldn’t have been able to imagine that these most astute businessmen in Heyang City would become so impulsive and crazy.”
Qian Rushan said with emotion.
"Similar business methods, and the hunger marketing that your father and I talked about, but in the final analysis, the goods sold must be of high enough quality and make buyers eager to buy. Only in this way can the corresponding business methods be effective.
The biggest effect.”
Jiang Fan said.
Qian Rushan learned the lesson attentively, and then left the shop happily.
"Use this money to buy gold, and then store it in our house. Antiques in prosperous times and gold in troubled times. Keeping too much money in hand is of little use."
Jiang Fan turned around and said to Lin Wanqing.
"Okay, then...Brother Jiang Fan, the money we get from selling wine is really quite a lot. If we live simply, we won't be able to use that much. Can the extra money be converted into gold?"
Lin Wanqing asked.
"Well, let's change them all. If you make some preparations in advance, you won't lose money anyway. Gold is quite valuable."
Jiang Fan nodded and said.
"Master, there happens to be something that I didn't have time to tell you before the auction. It's about the houses in our village. Yesterday, the city guard went to our village, which means that the land is now owned by the city guard, so
Ask the remaining people among us to move out, they will demolish the entire village."
Su Xiaonuan scratched her head and continued: "I followed what you said before, young master, and asked them for demolition compensation. In the end, they couldn't understand why we still had to ask for this money, so they couldn't demolish it yesterday. They looked very
If you are angry, Master, you have to be prepared, maybe the city guard will come to you and tell you about this."
"That's it, I understand. You want us to move but don't want to pay compensation. How can there be such a good thing in the world? You don't need to care about what the other party says. Just remember that if we don't pay compensation, we will never move. That's right.
We must not allow the other side to demolish the village."
Jiang Fan said.
"Yes, young master. But...actually I don't understand very well. Since the land has been sold to the other party, it's good enough that the other party doesn't need us to demolish the village, right? Why do they have to give us money when they demolish the village themselves?"
Our money?”
Su Xiaonuan rubbed her hands and continued with a smile: "Although I was very confident when I asked them for money, in fact... I am a little guilty. I always feel that doing so is unreasonable."
"What's so unfair? Let me ask you, we only sold the land to them, but we didn't sell them the houses in the village, so do those houses still belong to us?"
Jiang Fan rolled his eyes, looked at Su Xiaonuan and said.
"Yes...right?"
"Change the doubt into yes! It's ours! In this case, they want to demolish our house, why don't they give us compensation? No compensation is fine, then don't demolish the village. The land is theirs and the house is ours.
Yes. So we can still live in the village at any time. If they don’t find it troublesome or inconvenient then, we don’t care.”
Jiang Fan waved his hand and said.
This logic was a bit difficult for Su Xiaonuan to understand, but if she continued to ask, she was afraid of being scolded, so she could only nod her head.