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Chapter 1258 Basic Marketing Methods

Chapter 1258 Basic marketing methods

An hour later, in a house somewhere in the city, Zhao Cong was patiently persuading a middle-aged man in his forties.

"Shopkeeper Qiu, please come back to Wangyue Tower..."

This middle-aged man was the former shopkeeper Qiu of Wangyue Tower.

Business at Wangyue Tower was booming when it first opened, not only because of the large number of people who came to support Zhao Cong, but also because of shopkeeper Qiu. At that time, he was busy every day and would do everything by himself, even in such a large restaurant.

Under his care, everything is in order, and there has never been such a chaotic situation as it is now.

Shopkeeper Qiu was unmoved, but on the surface he was still respectful and polite. He bowed his hands to Zhao Cong and apologized: "I'm really sorry, uncle Guo. I just accepted a friend recently and I have to go to him in two days."

The restaurant has helped me, but I’m afraid I won’t be able to go back to Wangyue Tower. Uncle Guo might as well hire someone else, I’m sorry..."

Zhao Cong became a little anxious and asked quickly: "Shopkeeper Qiu, which restaurant are you going to? How much salary they give you every month, I can give you double... No, I will give you three times!"

Shopkeeper Qiu shook his head slightly and said: "Uncle Guo, please forgive me. This matter is really not about the salary, but the villain has indeed promised his friend...Uncle Guo, you'd better hire someone else!"

Zhao Cong immediately became unhappy, thinking that my great uncle has come to invite you and is willing to triple your wages. Why are you still flirting with me?

Chai Yan had been standing next to the two of them and listening. At this time, he could see Zhao Cong's displeasure at a glance, and quickly said: "Shopkeeper Qiu, you said that you agreed to your friend. It must be an excuse. I don't think you will."

If you are willing to go back, it must be because of those people in Miyong, right?"

Chai Yan immediately hit on what Shopkeeper Qiu was thinking, and Shopkeeper Qiu couldn't help but glance at Chai Yan.

Although Shopkeeper Qiu didn't speak, his expression told the two of them that he acquiesced.

Chai Yan continued: "Shopkeeper Qiu, if it's for this reason, you don't have to worry. Because Mi Yong's gang has been fired by Uncle Guo, and Uncle Guo also said that as long as you agree to go back, the whole group will

It is up to you to decide on the affairs of Wangyue Tower, who will be hired to do the work, and what prices will be set for the dishes, he will never interfere!"

After saying this, Chai Yan looked at Zhao Cong and asked in a serious tone: "Is that right, uncle Guo?"

Zhao Cong understood immediately, nodded and said affirmatively: "Yes, yes! Shopkeeper Qiu, I just taught Mi Yong and the others a lesson, and they have been punished. As long as Shopkeeper Qiu is willing to go back, Wangyue Tower will be the best in the future."

Everyone from top to bottom will listen to you, and we will do whatever you say!"

Shopkeeper Qiu was suddenly a little surprised. As far as he knew, Mi Yong was a very trusted subordinate of Uncle Guo. He had previously mentioned that he did not want Mi Yong to stay in Wangyue Tower, but Uncle Guo did not listen to him at that time. Instead, he asked Mi Yong and others to remember him.

If you take revenge, you will stumbling upon yourself at every turn, which will make you unhappy.

Why are you suddenly willing to fire those people from Miyong now?

Shopkeeper Qiu frowned while thinking. At the same time, he also quietly observed the expressions of Zhao Cong and Chai Yan, secretly judging whether this statement was true or false.

Chai Yan was keenly aware that Shopkeeper Qiu was shaken, so he quickly added: "Shopkeeper Qiu, if you have concerns, we can set up a written receipt! With these contents clearly written in black and white, there will be no fear of anyone disowning the account in the future.

Well...Uncle Guo, what do you think?"

After hearing this, Zhao Cong glanced hard at Chai Yan, as if to say, who doesn't admit it? I'm here with you, how can I still deny it?

Withdrawing his gaze, Zhao Cong nodded and said to Shopkeeper Qiu: "Shopkeeper Qiu, he is right. Make a note and write down everything he just said, so that no one will have any worries anymore!"

Shopkeeper Qiu thought about it carefully, looked at Zhao Cong and asked, "Uncle Guo, are you serious about what you said?"

"Seriously, you must be serious!" Zhao Cong said, patting his chest.

Chai Yan struck while the iron was hot: "If Shopkeeper Qiu still doesn't believe it, you can ask Uncle Guo to sign a letter now!"

Zhao Cong immediately said: "Yes, yes, I can write it now. As long as Shopkeeper Qiu is willing to go back, these are not problems!"

"No, no, no, I believe it, I believe it!" Shopkeeper Qiu didn't dare to ask Zhao Cong to write the receipt right away. That would be too disrespectful to Uncle Guo.

Zhao Cong immediately became happy and said with a smile: "That's great, Shopkeeper Qiu, you have agreed...Then from tomorrow, Wangyue Tower will be handed over to you!"

"Uncle Guo, please rest assured that I will do my best to restore Wangyue Tower to its original bustle!" Shopkeeper Qiu immediately handed over his hand and expressed his stance with confidence.

.....................

Half an hour later, Chai Yan and Zhao Cong walked out of Shopkeeper Qiu's house.

The two of them got on the carriage and sat down. Zhao Cong said to Chai Yan: "By the way, Brother Xian, that recharge you just told Shopkeeper Qiu about, recharge... yes, what is the recharge card?"

Chai Yan said with a smile: "Oh, the recharge card is a marketing tool, which allows customers to recharge money into their account cards, and then we give customers corresponding discounts, so that customers will keep coming to the restaurant to spend money.

It’s very helpful for business.”

Seeing that Zhao Cong still didn't understand, Chai Yan gave an example: "Now, for example, if a customer charges a hundred taels of silver, we will give the guest an extra twenty or thirty taels of silver. In this case, the guest's

There are 120 or 130 silver in the account card, and while it makes him feel that it is a discount and a good deal, will he have to spend all the money in Wangyue Tower in the future?"

After saying this, Zhao Cong immediately understood and nodded: "Oh! I understand, your method is to let everyone deposit their money in my restaurant first, and then eat and drink slowly in the future!"

"That's right, that's what it means." Chai Yan said with a smile: "And the top-up consumption is also very helpful to the restaurant's fund operation. You may not realize these now. When the time comes, you will naturally understand the benefits.

Already."

After hearing this, Zhao Cong nodded seriously.

After a pause, Zhao Cong suddenly asked: "Brother Xian, I understand the recharge card thing, but what about the bonus points for consumption?"

Chai Yan smiled and explained patiently: "Brother, it's easy to understand that you can get points for consumption... Whenever a guest spends taels of silver in the restaurant, we will calculate one tael of silver as one point.

After many customers have points on their account cards, we will find an opportunity to launch an event in which points are exchanged for gifts, such as

It is said that fifty points can be exchanged for a vase, and one hundred points can be exchanged for a katama plaque or something. In short, the better the prizes, the more points are needed. As for how to arrange the prizes, you have to think about it yourself, but I need you to remind me.

, your prizes can’t be too cheap or too cheap, otherwise, they will definitely not inspire customers to top up and spend.”

"Awesome, dear brother..." Zhao Cong suddenly looked excited and clapped his fingers and said: "You have to spend money to earn points. The more money you recharge, the more discounts we will give, so customers will definitely give it first.

They add money to the card, and then go out to eat, drink, and spend money. After they finish spending, they have points, which can be exchanged for prizes, and then they have to continue to top up... Dear brother, this is all part of the equation.

Yihuan, if you think about it carefully, it’s really brilliant!”

Chai Yan smiled slightly and thought that there was nothing clever about this. It was just a basic marketing method that everyone in modern society has long been accustomed to.

"My dear brother, I have to say that your brain is really good! No wonder the emperor and the queen think so highly of my dear brother, I admire you, I admire you!" Zhao Cong praised sincerely.

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PS: I just received a notice from the editor that this book can be read online for free before March 1st. I hope all you book friends will support me, I am very grateful!

——The content comes from [Migu Reading]


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