Ling Xiaowei felt that she was exhausted and choked with relatives and friends who had been running around with her grandma and grandpa for two days.
But at the same time, I also saw a lot of the world. I also got to know a lot of the big families in the city, and I also got to know a lot of the younger brothers and sisters.
But listening to the chat between her grandma and grandpa, Ling Xiaowei knew that this was just the beginning and she would be even busier in the future.
Moreover, the two of them have plans to hold a dinner party together when their godmother comes back, introduce her to relatives and friends, and clear her name.
Hearing this, Ling Xiaowei felt funny and helpless at the same time. She didn't care about these statuses, as long as the family cared about each other.
After traveling with relatives for two days and taking a day off, Ling Xiaowei took some time off from her busy schedule to write down a product promotion plan.
For a conceptual plan, you still need to find professionals for its specific implementation.
She took the plan and asked Xiao Yu to meet.
When Xiao Yu saw her plan, he was a little confused because it was too down-to-earth, "This plan? You want to position the product as a low-end product!"
She couldn't accept that their products were so good, how could they take such an affordable route? She was planning to push them to her own circle, and she had to go high-end.
Those actors are all very vain. Everything they eat, wear and wear is imported. They don't even look at it if it's not imported.
"Sister Xiao Yu, our products are designed to be used by more people. With our current domestic consumption level, we can only take the affordable price route, make small profits but quick turnover, and occupy the market in advance. Only when the market is opened, the reputation will be spread.
, we will launch high-end series so that it will be easier for people to accept." What Ling Xiaowei said was a conclusion drawn based on various materials and information collected in the system in the past few days.
Think about it, domestic electrical appliance brands are doing pretty well, but they are not comparable to foreign brands like Siemens and Smith. Only by fighting price wars can we survive through the cracks of these foreign established brands.
Officially because of this, after a few years or more than ten years, it slowly developed and expanded, successfully surpassing those foreign established brands.
"Our products are cheap, but that doesn't mean they are not good. I am confident that this positioning will be successful." The confident light on Ling Xiaowei's face persuaded Xiao Yu.
"Okay, I'm convinced by you. I agree with this positioning, but whether other shareholders agree or not remains to be discussed."
Ling Xiaowei agreed with Xiao Yu's words, "Then let's quickly find other people to confirm. If they agree, we can push it forward and try to have my product on the market by the end of the year."
"Yes, now is the time for the New Year's shopping." Xiao Yu also became excited.
We must hurry up on this matter. In a few days, Shi Jianbo will be on vacation and they will return to the countryside.
We just went ahead and did it. That afternoon, we made an appointment with all the shareholders and held a seminar together.
Something about positioning and pricing.
When everyone heard that it was affordable, a few disagreed, but Grandpa Wang agreed. His facial cream used to cost two yuan, but now he makes a profit of fifteen yuan a bottle.
After several rounds of discussions, everyone was persuaded by Ling Xiaowei and agreed to the policy of small profits but quick turnover.
Now we just need to figure out how to get it on the market.
Advertising needs to be done, and shopping malls need to look for it.
But how to make these advertisements is also a problem.
Others don't understand these matters, so they can only leave them to Ling Xiaowei and Xiao Yu.
Ling Xiaowei followed her promotion plan and started to find a design company to make posters, distribute them in large quantities, and make small samples and giveaways to distribute in stores.
"We have a store?" Zhang Yunfei and Liang Huan asked with wide eyes in surprise.
Others were equally surprised, because it was Ling Xiaowei who asked Yao Hong to find the store.
Moreover, Yao Hong lived up to her trust and actually rented a good storefront in a prosperous area of the city. It used to be a state-owned store with display cabinets inside. After changing the storefront, she could sell the goods after putting them on display.
This is the first step, and they will have to talk about settling in the mall later.
This is the most troublesome thing. To advertise, you only need money. But entering a shopping mall is not easy to spend money. You have to find people to find connections.
Of course, only she and Xiao Yu can handle this kind of thing.
Xiao Yu found the contact information, but she had to become famous if she came forward. After all, she was now a well-known actress, and she was afraid that it would cause unnecessary trouble, so she could only leave this matter to Yao Hong and Xiaowei.
In the next two days, Yao Hong made an appointment with the other party's marketing manager, but was rejected before even a few words were exchanged.
This is because the mall only accepts brand names and does not accept other brands, for fear of lowering the grade of the mall.
When Yao Hong came back and told everyone about this, everyone at the scene was very angry and felt like they had been humiliated.
"It's too much to bully others. Our products are much better than those big foreign brands. Why do you look down on our products so much? One day, I will make them beg us to settle in." Liang Huan said angrily, this man who usually doesn't talk much
My eldest brother actually said such words in anger today, which shows how irritating this matter is.
While they were chatting about this matter, Ling Xiaowei was here in Chengxiang. Her new factory was almost ready. There were hundreds of machines in the workshop, but there were not yet any workers.
Because the Chinese New Year is coming soon, there is no rush to recruit workers. Construction will start after the Chinese New Year.
What Cheng Xiang is doing now is mainly market layout. She has already negotiated to settle in more than a dozen shopping malls and open her own stores.
"Sister Chengxiang, how did you talk about entering this shopping mall?" Ling Xiaowei was a little impressed. There are more than a dozen shopping malls, which is no joke.
They can't even hold a shopping mall now.
"As long as one is negotiated, the others will be easy, but this first one is very important. It must be a shopping mall with a pivotal position. As long as this one is taken down, the other small shopping malls can be defeated one by one." Chengxiang now put himself
I shared some of my experiences.
In fact, she was able to win that important shopping mall because of the clothes designed by Xiaowei. The major shareholder of that shopping mall, Mrs. Wang, liked the coat samples she brought very much, and because of this, she successfully got the right to enter.
"Can you give me Mrs. Wang's contact information?" Ling Xiaowei asked.
"I can give it to you, but you can tell me, what do you want to do? The phone number of such an important customer is considered confidential. Maybe, I will ruin the current contract." Chengxiang was still very cautious.
Ling Xiaowei naturally understands that the richer people are, the less they like their private information to be made public.
"I have a daily chemical brand and want to enter the mall, but now I have encountered some problems." Ling Xiaowei had no intention of hiding it from Cheng Xiang.
As soon as Chengxiang heard about the daily chemical brand, she understood. She had known that Xiaowei had also set up a Yuwei daily chemical company. She had been to that company several times and the scale was very average. She didn't think the company could become big.