This afternoon, the headquarters of the Science and Livelihood Foundation.
"Chairman, according to the planned work arrangement, the project platform 'Today's Fresh Food' will be officially launched in three days. It will be opened in Ningzhou City first and will continue to be opened to major cities." In the office, Lou Yiyun, the secretary-general of the foundation, is in the office.
Report work progress to immediate superior.
Lu Ming said nothing, listening to Lou Yiyun's report, and at the same time picked up a smartphone to experience the "Today's Fresh Food" app.
From the establishment of this project to the present, it has been completed in a lightning manner. The foundation is responsible for its blood transfusion, but it is operated independently. In the future, after the foundation is officially incorporated, Today's Youxian will naturally become an independently operated state-owned enterprise. However, the current growth
The stage depends on the foundation.
Community group buying is very popular under the epidemic. For ordinary people, going out to buy groceries is an ordinary thing. But now the major Internet companies are making grocery shopping become like online shopping. They not only quickly set up business departments, but also have a living
Fresh food companies boasted of releasing one billion yuan to subsidize the fresh food market, which led to the phenomenon of Chinese cabbage costing only 1 cent.
On the other hand, community group buying cooperates with large-scale planting and breeding companies, so that lower cost prices can be obtained.
But in reality, there are a large number of small-scale vegetable growers and vegetable sales vendors, that is, vegetable farmers and vegetable vendors. Especially for vegetable farmers, many of them produce and sell their own vegetables.
With the emergence and popularity of community group buying, it not only squeezes the living space of vegetable farmers and makes them prone to unemployment, but also has an impact on farmers who open small supermarkets.
However, now that the major Internet companies have seen this trend, they have focused their attention on those bundles of cabbage and kilograms of fruit, and have no interest in truly empowering them with technology.
It can be expected that once community group buying becomes fully popular, consumers will definitely abandon the way of going out to buy food for convenience, especially in the current epidemic environment. However, for the vegetable farmers, the bottom line of survival will be affected.
The community group buying place has been trampled to the point where nothing is left.
The "Today's Fresh Food" platform supported by the Science and Livelihood Foundation is fundamentally different from the current community group buying, that is, it does not bypass vegetable farmers and vegetable vendors, but not only does it not help this group complete online interaction with customers
.
Of course, this means that the cost for Today's Youxian to compete for users with other major manufacturers that use community group buying models has increased significantly. The cost for other major manufacturers to acquire a user is 10 yuan, while Today's Youxian may cost 50 yuan or even 100 yuan.
price.
If an average player plays like this, they will definitely be killed in a short time, because it is too wasteful to waste money.
However, the platform of Today's Youxian is backed by the Science and People's Livelihood Foundation. In a word, it is not short of money. Now a major manufacturer has shouted the slogan of "one billion" to subsidize the fresh food market. It is a younger brother on Today's Youxian's budget table.
!
Today Youxian started with the "100 billion subsidy" Science and Livelihood Fund. The original intention of its establishment was to support scientific research and people's livelihood. The former represents the future, while the latter represents the present.
At the same time, we will take this opportunity to defeat the capital that enters community group buying, and use the platform rules to complete the reasonable distribution of profits to various groups in the entire industry chain, so that everyone can make money to support their families, instead of diverting more than 80% of the majority of the interests of the entire industry chain to
A few oligarchs gather.
Don’t look at the crazy subsidies that other major manufacturers are now offering for community group buying, but as long as they finish occupying the market, they will have to recoup it through price increases. At that time, they will not call it a subsidy, but change their words.
Marketing costs.
But today's premium fresh food is different. The money subsidized can't be harvested back in the form of price increases in the future. This is called true universal benefit to people's livelihood.
In addition, another difference is that Today Youxian is not looking for cooperation with those large planting companies.
Instead, we are looking for cooperation with small growers and vegetable farmers, that is, vegetable vendors in the market, to help them sell vegetables.
All vegetable vendors who cooperate with the Today's Youxian platform must hand over pricing power to the platform. To put it bluntly, the vegetable vendors only take orders and prepare the dishes according to the customer's order requirements, and then a delivery rider will come to pick up the goods and deliver them.
Goods delivered to your door.
This leads to another difference from community group buying. Today, Youxian has to recruit a large number of delivery riders. Other major manufacturers have contractual relationships with their riders, that is, the riders are self-employed. In this way, major manufacturers
There is no need to pay social security for the rider, and this responsibility is abandoned.
However, the riders recruited by Youxian today are employees and are covered by social security. Because Youxian is not pursuing profit maximization and does not need to be responsible for capital to pursue profit KPI indicators, it can naturally take the profits from this part of capital exploitation.
Come out and be assigned to the rider group.
That’s why it is said to standardize the entire industry chain and distribute each group’s reasonable share of benefits.
The last highlight is that it is more efficient than the current community group buying model. Nowadays, other community group buying generally requires the fastest delivery the next day, because the order is put together first, and then the group leader goes to pick up the goods. Many of them require the customer to go to the corresponding agent.
Pick up the goods.
But Today Youxian compresses the time into thirty minutes to an hour, and delivers it directly to your door. It is as convenient as ordering takeout, but you are buying vegetables.
To do this, you have to spend money, so it is said that the cost of acquiring a user for Youxian today is much higher than that of other competitors.
But it doesn't matter, who gave Youxian today a "father" who is not short of money?
Lu Ming's strategy is simple: you have the ability, and so do I, and my ability is better than yours. Use magic to defeat magic.
The moves of a truly peerless master are so simple and unpretentious that you can't copy them because you don't have that much money.
In the office, Lu Ming put down his mobile phone, looked at Lou Yiyun and said: "Adjust the slogan, change 'Benefiting the people's livelihood, subsidy of 100 billion a year' to 'Benefiting the people's livelihood, subsidy of 100 billion a year', don't be afraid
We don’t have enough funds to burn. We are short of everything now and the most indispensable thing is money. uu Kanshu www.uukanshu.com Even if we burn 100 billion a year, we can’t burn it all.”
Standing in front of Lu Ming, Lou Yiyun silently knelt down to the big boss. Is this top-notch ability?
The foundation will take over 30 million Tiansheng shares in the future, which will account for more than 41% of the total equity. Not to mention that these stocks have a market value of 9.6 trillion at the current price of 320,000 yuan/share. Just based on the equity ratio,
In terms of cash dividends, assuming the company distributes 500 billion in dividends, the foundation will receive more than 200 billion.
In addition, the foundation is also a core LP member of Tiansheng Capital. At the beginning, Lu Ming made the foundation become an LP member without paying any money. Currently, Tiansheng Capital has several trillions of assets under management.
It belongs to the foundation.
In a word, it’s not bad for money, but it’s exciting!
Lou Yiyun thought about it and understood the intention of the big boss. Such slogans were to a large extent to dissuade competitors, and also to dissuade those capitals who wanted to keep an eye on the ordinary people's bundles of cabbage.
Because there is really no technical content in this industry and there is almost no threshold. The biggest threshold is the strength of capital and who can make more money.
If you want to enter the market, you should first consider how much money you have in your pocket. Can you compete with Lu Ming's money-making ability?
For those who have already entered the market, if you want to continue spending money on subsidies, you should think carefully. Is it worth it?
A subsidy of 100 billion a year, which exceeds the current market size of community group buying, is definitely an epic slogan to persuade people to quit!
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