Chapter 1044 [Online, detonating the whole network hot search]
Lu Ming put aside the plan materials, reopened his mobile phone and clicked into the Today Youxian app. He swiped a few times and suddenly said: "The coupon interface needs to be adjusted. Don't just show the amount for the day. Show it to me directly."
A year’s amount.”
Hearing this, Lou Yiyun was stunned and said: "Display one year directly? It will be difficult to adjust."
Directly displaying one year means that it must be fulfilled by then, and it has become a hard indicator. It is difficult to predict future events, so there is no room for adjustment when the time comes.
Lu Ming stared at the mobile phone screen and said: "Don't be afraid, don't panic, we are not short of this money. Let's adjust it this way. In terms of publicity, we can say that new users who register within this year can enjoy 55% or 70% subsidy for a full year.
Qualification. Just showing the number of the day doesn’t have much visual impact. A family of three with 70% subsidy is 57.75 yuan per day, which doesn’t make much sense.”
Speaking of this, Lu Ming looked at Lou Yiyun and added: "But if you show him the total subsidy amount for a year on his account, it is 21,000 yuan. This number is even more visually stunning. When you add this 21,000 yuan
The amount is displayed on the user's account, and the user will subconsciously think that this is his money, and there is no need to waste it in vain, and he will be psychologically panicked about the loss."
“This will drive users to think of ways to spend it, and users will always think about it and mentally remind themselves to spend it, thus improving the user stickiness and consumption habits of Today’s Youxian app, and over time forming inert dependence. Inertia is human
Human nature and habits are the scariest things.”
Lou Yiyun's eyes lit up, and he immediately boasted: "The chairman is still thoughtful. I will ask the technical team to work overtime overnight to modify and update. I should be able to make it in three days."
It only displays a few tens of dollars. It is indeed difficult to get the user's g-spot. If you don't use it, don't use it. It's only a few dozen dollars. But putting ten or twenty thousand dollars on display there is a lot of money for most ordinary people.
It's not a small amount.
It is impossible to remain completely indifferent.
Anyway, even if it shows 21,000 yuan, it is impossible to use it all immediately. It will take a year to spend it. However, this better captures the reason why users use this app to buy groceries, and users will subconsciously remind themselves.
Hurry up and use the Today Youxian app to buy groceries, otherwise you will lose more than 20,000 yuan.
At this time, Lou Yiyun, who was flattering, added: "But Chairman, this will require us to accumulate an astronomical amount of funds."
When Lu Ming heard this, he immediately said: "This is a subsidy coupon, not real cash. Of course, if the user's account shows such a large amount, it must be cashed, but you don't have to be stupid enough to prepare so much money to deposit in it.
, If you really do this, if 10 million families have registered accounts, why don’t they put 210 billion in them to be liquidated and frozen? Only fools do this, just use the foundation’s credit guarantee.”
Speaking of which, Lu Ming added: "Based on the real-time data of user scale and the total consumption data generated by all users on the app every day, we can estimate an approximate subsidy amount. For example, a subsidy amount of 200 million is generated every day.
The consumption is about 6 billion a month, so just ensure that there are 6 billion in the capital pool that can be withdrawn monthly."
Lou Yiyun nodded and said: "Understood!"
Lu Ming emphasized: "Don't default on your payments to merchants, and settle accounts with merchants on time every month."
Lou Yiyun nodded again: "Understood!"
Today's Youxian adopts a monthly settlement principle, that is, a merchant's turnover on the Today's Youxian app will be settled in the following month.
Instead of playing supply chain finance, other big companies play community group buying and like to engage in so-called supply chain finance. In fact, it is a waste of money. Customers can buy a Chinese cabbage for 1 cent. This is how it comes about. Upstream supply.
I owe the platform to the merchant first, so I can afford to play for 1 cent a piece of Chinese cabbage.
In order to obtain supply qualifications, some suppliers have no choice but to supply the platform first and then add an additional account receivable.
For those platforms, this is almost interest-free financing. Compared with bank loans, there is almost no financing cost. Those platform operating fees are euphemistically called supply chain finance.
And once these platforms fail to function, cannot continue to operate, go bankrupt or go bankrupt, etc., the upstream supply chain will not receive money, and it will become bad debts.
But these suppliers will not suffer losses. The reason they dare to do this is because they will pass on the risks step by step. When the last straw is left, it is the vegetable farmers at the bottom who really pay the bill.
…
In the next few days, the technical team and programmers of Youxian Today began to stay up late and work overtime to complete the app update.
Three days later, the Today's Youxian app was officially launched, and it made a high-profile announcement that it would "benefit people's livelihood and provide a subsidy of 100 billion a year." It instantly caused a big earthquake in the community group buying field, and the keyword "Today's Youxian" became a trend that day.
Search first.
Other major manufacturers were dumbfounded, not to mention some players with insufficient capital, who were dumbfounded!
"How can this horse-trading guy still do this? Just say give money to everyone." The CEO of a company that engages in community group buying was so angry when he saw the news, how can this be done? Today, the maximum subsidy for Youxian is 70 yuan cheaper than that of supermarkets.
%, and there is no need to rely on acquaintances and social relationships. The rider will deliver the goods to your door within one hour of placing the order on the same day, and there is no need for a collection point.
Today’s Youxian’s model is so simple that it makes people laugh, and it’s so simple that it makes people feel numb.
But you just can’t copy it because you don’t dare!
The core of the current popular community group buying is to rely on acquaintance society, but today’s Youxian’s “family relationship”-based gameplay directly captures the pain points of social phobia among contemporary young people, and even the acquaintance social relationship is exempted for you.
.
The most important thing is that "money power" is really too much. Tiansheng Capital has its own team to conduct research on the current size of the community group buying market across the country, which is about 80 billion yuan.
Youxian Today is a great platform. It will give you a subsidy of RMB 100 billion a year. How can you let others play with it?
According to the press conference announced by the Youxian operation team today, all users who register this year can enjoy a one-year subsidy. It will be launched in Ningzhou City first, but users in other cities can also register first.
At the press conference, Today's Youxian operation team also announced its subsequent expansion plan, which will complete the coverage of first- and second-tier cities across the country by the end of this year, and will continue to expand coverage in the future.
On the day it was announced, it triggered large-scale user registrations and family connections.
At the same time, Ningzhou City was once again on the hot search list and became the envy of netizens across the country, because Youxian was first launched in Ningzhou City today, and users in this city can experience it today.
The benefits of Ningzhou City have been envied by netizens across the country. They were given money before, but now they are able to enjoy such a large subsidy for the first time. It’s so satisfying that they don’t want to give it up.
However, netizens in other regions are now extremely looking forward to the rapid launch of operations in their cities today. At least this is no longer exclusive to Ningzhou City. From the establishment of the project to the first one in Ningzhou today, the speed of Today’s Youxian
It can already be described as lightning-fast. It broke out halfway, and it can be said that it caught fellow fresh food companies that were engaging in community group buying by surprise.
…
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