Two days later, news broke about a community group-buying fresh food company, which caused a lot of panic in the industry. It was rumored that the company's B-round financing of US$30 million was an upset. Several investors had already negotiated, but yesterday they suddenly announced their withdrawal.
out.
Not voting anymore!
People with a keen sense of smell have realized that the capital ebb is coming. Many people in the industry are a little dumbfounded. Is the ebb of the tide a bit too fast?
More than a month ago, how popular was community group buying?
Major Internet companies are closing down one after another, and capital is pouring in. Everyone expects an epic money-burning war in the field of community group buying.
As a result, today there is news that capital is ebbing, and the change is so fast that people are caught off guard.
For this result, almost everyone pointed to the reason for today's Youxian, which came out of nowhere. The other party's unethical style of play really scared other investors.
I really don’t have much courage to compete with Lu Ming in terms of burning money.
Capital is profit-seeking. The reason why I was willing to spend a lot of money in the past was because I had the expectation that I would be able to make a lot of money in the future.
But now, Today's Youxian is on the rise, with 7.82 million user registrations on the first day. This momentum seems to have the temperament of "dominating the world". If you want to invest, you should also invest in Today's Youxian.
But the problem is that Today Youxian is not short of money at all, it is so poor that only money is left.
Obviously, capital is not very optimistic that other players can compete with today's Youxian. Under such expectations, if you invest money in it, you may not even get your bottoms back. If you enter it, you will get it as a gift. Naturally, investors will not do such stupid things.
However, the major Internet companies decided to hold on and wanted to compete with Lu Ming. Although they were not as rich as Tiansheng Capital, they were not short of money.
The most important thing is that if you don't do it, capital will force you to do it, otherwise capital will sell your stocks. Of course, if you don't do it, you will still sell your stocks, and your company's market value will still plummet.
In fact, they don't want to, but almost all major Internet companies have the same anxiety, that is, they are afraid of missing out on the next trend and leading to their own decline, because contemporary technology is developing too fast, and the giants cannot guarantee that they can continue to prosper.
Never fade.
You may ignore the next hot spot, and your own decline will be caused by missing this bus. For example, former giants such as Nokia and Yahoo, these living examples are before the current giants.
Therefore, these giants and factories want to get involved everywhere, and their shadows can be seen everywhere, gradually showing a trend of disorderly expansion of capital and barbaric growth.
…
In the afternoon, Today’s Youxian team announced the latest user scale data.
On the second day after the app was launched, the number of new user registrations reached 5.27 million, and the total number of users reached 13.09 million within two days of launch, once again causing a sensation in the entire capital market.
The speed of this kind of division and value-adding is so crazy. A super application is growing with a jaw-dropping momentum.
Players in the industry were horrified to see it, and the capital was drooling at the sight. Their eyes were full of greed, but there was nothing they could do about it.
Today Youxian does not accept any capital investment and will not sell any equity. In the future, the word "quasi" in the foundation will be removed and it will be officially incorporated into the state-run unit. Today Youxian will be a 100% public institution.
Lu Ming can be regarded as creating a super platform for the country that is not controlled by private capital, and it is related to the people's food basket and social stability, which is of great significance!
…
As time went by, one week after the Today Youxian app was launched, the operations team released user data again.
In the first week after the app was launched, the cumulative user registrations across the country reached 33.85 million, of which 8.37 million were family-related.
Its terrifying growth rate is also accelerating the decline of capital in community group buying, and the two show a certain positive correlation effect.
Today, the Youxian team continues to publish data. This is what Lu Ming has guided. The more explosive the data, the more aggressive it must be to publish, in order to make those who are staring at the bundles of cabbage and fruits in the hands of ordinary people hesitate.
Ningzhou City has the largest number of registered households, with 895,300 households connected. You must know that the entire Ningzhou City only has 3.67 million households. In just one week, it covers nearly a quarter of the city's households.
.
After all, the headquarters is also in this city.
More and more "green knights" on the road have become another sight in Ningzhou City. They go in and out of major supermarkets, department stores, vegetable markets, and travel to and from various major districts in the city, mainly in the morning.
In the major vegetable markets and vegetable stalls in Ningzhou City, these Green Knights are the most popular in the morning.
As of now, more than 70% of the vegetable vendors in Ningzhou City have reached cooperation with the Today Youxian platform. The vegetables they sell offline are also put on the platform at the same time. As for local supermarkets and department stores, basically all of them are put on the platform.
Especially in supermarkets, it is easiest to convince their bosses.
It must be admitted that those bosses who can afford to run larger-scale supermarkets have a much higher vision than ordinary vegetable vendors, and they are more aware of the impact of community group buying on them, and today’s Youxian platform is not squeezing them
The living space is not to squeeze them out, but to save their lives.
The premise is that you have to hand over the pricing power!
Tiansheng Capital is also providing a lot of support to Today's Youxian. To put it bluntly, Lu Ming has used part of the company's resources, that is, a large number of its professional teams are compiling a new price index. These team members are basically
Some of them were born in physics.
In fact, it is similar on Wall Street. Excellent physicists and mathematicians often work on Wall Street because they are related to their majors in building mathematical models.
Today, the Youxian platform has obtained pricing power. How to set prices so that all groups in the industry chain can reasonably allocate a portion of their profits is actually a rather complicated mathematical project.
The biggest contradiction is nothing more than a problem with distribution. If the distribution is done well, other problems will be minor problems.
Once the platform has the power to set the price, it does not mean that the price is fixed, otherwise it would be a planned economy. Prices will still fluctuate and will be adjusted in due course. Now the price of pork has skyrocketed.
All in all, the pricing of the platform is planned and the fluctuations of the market itself are also taken into consideration. Facts have proved that the best solution is to grasp both sides and take advantage of the situation.
There will be problems if the price is completely fixed. If you completely track the market fluctuations, such as tracking the futures price index, the market can be manipulated.
Capital can use its own advantages to amplify short-term fluctuations to complete speculative harvesting. Tiansheng Capital itself plays finance. It already knows how to play the rules of the game. Since it wants to truly benefit people's livelihood, it also knows how to follow it completely.
Neither does the market!
Therefore, pricing is a very complicated project. The difficulty is that it is not a static but a dynamic system. Price adjustment directly involves the issue of distribution. Once the pricing changes, the interests of each link will change accordingly.
In the afternoon of the same day, there was another rumor in the industry that a fresh food company with a community group buying model was blocked from financing. Community group buying, which was originally very popular, seemed to be rapidly declining when Today Youxian, which was at its peak after debut, was running wild.
Even Lu Ming was surprised by the speed at which the financing situation of the entire industry turned cold. It indeed exceeded his expectations. It took three months for the capital enthusiasm to cool down to show any reaction.
Unexpectedly, one week after the Youxian app was launched today, the signs of capital ebb have become increasingly obvious.
…
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