Chapter 1057 [Doing a good job of distribution is the top priority]
Lu Ming personally visited the front-line fresh vegetable markets and the feedback he received was generally quite satisfactory.
After chatting with the stall owner born in the 1980s for a while, and saying goodbye, Lu Ming also left the market. There were also news reports about him in the market, which attracted the attention of all walks of life.
After all, it is a kind of news in itself for such an influential figure to appear in public rarely.
In particular, his public commitments attracted much attention and won unanimous praise from the public.
Today's Youxian platform will definitely not follow the path of other platform companies in the future, and will not engage in large-scale subsidies in the early stage to occupy market share, and will not raise prices after forming a monopoly.
This is undoubtedly a slap in the face to many large platform companies. Fortunately, with Lu Ming’s current energy, he doesn’t need to care what they think. The big platform companies that were slapped in the face will not come out and say anything. After all, Lu Ming is not an ordinary person.
If you mock indirectly, you can only pretend to be an ostrich and pretend that you didn't hear it, which means it didn't happen.
Lu Ming's commitment has also greatly reduced the potential worries of today's Youxian users and merchants. It cannot be said that it has completely disappeared, but it is definitely supported by huge credit.
After all, these are the words spoken by Brother Yi himself, not a minor role.
…
After leaving the vegetable market, Lu Ming came to the headquarters of Today's Youxian.
At this moment, he was having an impromptu meeting with the senior management of the operation team in a conference room. Lu Ming looked around at the executives attending the meeting and said: "The biggest task of the platform is also the most difficult point, which is how to do a good job in distribution. We don't need to
The phenomenon of top celebrity merchants and star-level anchors taking up the vast majority of the platform’s traffic cannot appear on Today’s Youxian platform.”
For example, in the field of anchors that are emerging today, the top anchors on some platforms can easily generate hundreds of millions or even billions in sales, which has once again led to a large-scale concentration of wealth in a small number of people.
If the sales volume of a star-level anchor is spread out, it can support thousands of small and medium-sized businesses and indirectly provide jobs and livelihoods for tens of thousands or even tens of thousands of people.
On the contrary, the rise of a star-level anchor often means that the business of hundreds of small and medium-sized businesses shrinks or even fails to operate, indirectly affecting the livelihood of tens of thousands of people.
Lu Ming said categorically: "Our platform must prevent the emergence of super merchants. If super merchants appear, this is our dereliction of duty and goes against the original intention of common prosperity when building the platform. Distribution, distribution, distribution, how to distribute well
It’s the top priority.”
All the executives of the platform operation team nodded, and Lu Ming said again: "There is no doubt that the most ideal state is an olive-shaped structure. We allow merchants at the head with a turnover exceeding one million per month.
exists, but the upper limit should not exceed 5 million per month. Of course, the number is not fixed and must follow inflation. Once this line is crossed, we will resolutely suppress it."
"Our original intention is to get rich together, not to get rich for a few people, so at the same time, we also need to provide traffic support to those who are honest, conscientious and honest in their business but their business is not good. In this era, the wine is not as good as the alley. If these people
Not being able to make money is contributing to the deterioration of the environment, which is equivalent to encouraging people to be dishonest in order to make big money, so these people must make money to reverse the current trend."
The CEO of the platform nodded repeatedly and made a memo of the big boss's instructions. One of the platform's biggest substantive rights is the distribution of traffic. Once the platform reaches a large scale, how to distribute the traffic is very important.
It is no exaggeration to say that this means that whoever the platform can decide to make money will definitely make money. The opposite is also true. Whoever the platform wants to prevent from making money will basically not be able to make big money.
So many times, it doesn’t mean that the individual is great, but it depends on whether the platform supports you. If the platform supports you, even a pig can make a lot of money.
Even if you are a person with no marketing skills, a vegetable vendor with no eloquence, and no connections, your business can still be prosperous as long as the platform provides traffic support.
However, it is an indisputable fact that the current major platform companies just want to make money for themselves, and they do make a lot of money.
Lu Ming said with a smile: "Of course, there are some capable merchants among them. They can bring traffic themselves or even bring traffic from outside the platform. We also tacitly allow such merchants to become bigger and stronger, and the platform will not give them
Just flow.”
Such merchants can bring in traffic from outside the platform. Not only are they making money, but they are also increasing the platform's traffic. In this way, merchants cannot support but cannot suppress them.
Since you want to create an olive-shaped structure, you must still have a small part of the head to make it large, but you must not allow a minority of 20% to take away 80% of the profits.
Otherwise, it is egalitarianism, which is not good. It will solidify into a pool of stagnant water. Comparing the platform to an ecosystem is equivalent to saying that this ecosystem has lost the ability to purify itself.
In short, how to determine the right balance is a big question.
As for how to do it, Lu Ming would not give them clear instructions. He just stated the desired results clearly at the meeting and wanted to see the results come out.
How to implement it is a matter for the operations team. Lu Ming needs to provide a plan for this. So why hire them with a high salary?
…
As the meeting came to an end, the CEO of Youxian Today looked at Lu Ming and said, "Chairman, I have a problem that I have to report to you, and you must make the decision."
The other party was obviously referring to the big boss as the top leader in the foundation. Lu Mingyan said briefly and comprehensively: "What's the matter?"
The CEO immediately said: "The increase in users on the platform is so crazy. Not to mention exceeding the market's expectations, it also exceeded all of our expectations. It has now soared to over 100 million. According to the publicity during the launch of the platform
Caliber, users registered within this year will enjoy a one-year subsidy, which means that for these 100 million users alone, the platform will commit to a rigid payment of more than 700 billion in subsidies. This is our internal conservative estimate."
According to the previous propaganda, the platform will give each user a maximum subsidy amount of 23.1 yuan every day for one year, which means that each user will have to subsidy 8431.5 yuan to reach the maximum amount in one year, multiplied by 100 million users.
The scale is a total subsidy of 843.15 billion yuan, and 200 million users is a total subsidy scale of 1.6863 billion yuan.
The slogan of “100 billion a year subsidy” currently promoted by the platform is astronomical, but it seems to be just enough to fill the gap between teeth.
Upon hearing this, Lu Ming turned around and said: "What was the purpose of the platform at the beginning? It was to combat group buying in the community and the bundles of cabbage that capital targeted the common people. Now that the capital has ebbed, we can say that we have achieved an initial victory."
The person in charge of the platform who attended the meeting said: "What I am worried about is that the capital that has receded will come back."
Lu Ming immediately smiled and said: "It will definitely come. I estimate that when it was announced this morning that the number of users exceeded 100 million, various capitals would be shocked and a little bit happy, waiting to see the joke of Youxian today.
Seeing that we have overturned, it is also the reason why those major Internet companies have not withdrawn yet, they all have ideas, haha."
Obviously, other players will definitely see that there seems to be a big problem with Today's Youxian's previous publicity caliber, that is, the growth is too crazy. Who told you to shout such a loud slogan?
Now, okay, Barbie Q. In a few months, ordinary people will work directly for you to reach a user scale of 100 million, which is equivalent to theoretically generating more than 800 billion rigid redemptions, and the number of users is still soaring on a large scale.
middle.
Will you pay or not?
…
(ps: If you are sorry, you can vote for new books with monthly votes, recommendation votes, etc., click on the collection that suits your taste and add it to the bookshelf, search for the title of the new book "The Age of Super" or click on the author's page information to find it. The financial giant will definitely be finished.
Ben, this is not only an explanation for everyone, but also an explanation for myself.
As for the performance expectations of the new book, I was actually mentally prepared to not be as good as those of the financial giants. After all, the genre span is huge.
The main reason why I insist on writing this new book is that I have written five books in a row on the business technology genre, and I have developed writing fatigue. I want to take a break, change the genre, and return to the financial business technology genre for the next book.
Think of the new book as a reward for yourself. Emotional scenes have always been criticized by everyone. They criticized me to the point of losing my temper, so I simply stopped writing emotional scenes. But I seem to have been bitten by myself (laughing and crying.jpg), and I am going to another place.
On the extreme end, the new book not only has more female protagonists than can be counted on one hand (face cover jpg), but the interactive plot between the male protagonist and the female protagonists is also longer than any previous book. This one is about letting yourself go.
However, no matter what the results are, I accept the reality and leave it to time. I also want to use this to make some changes in my personal writing career. I also sincerely thank the old readers who have persisted and welcome you to complain about the new book.
