After the press conference, what surprised the industry was that although Yunchi, which is more high-end and majestic, has attracted much attention, Shanchi eu, which is positioned in the mini electric vehicle market, has directly broken the circle.
That’s right, Yunchi is gaining traction in the automotive industry and is being hotly debated.
However, the price of a naked car is less than 50,000 yuan, and the car can be picked up with a loan of less than 30,000 yuan, becoming the biggest winner. This car went out of the circle the next day after it was released.
You know, most people in the industry are not very optimistic about it.
However, the cute style and cheap price of the Shanchi eu have touched the hearts of countless young people, while the Yunchi, which costs 586,000 yuan as a naked car, is no longer within the scope of young people's consideration.
But it's different with the Flash EU. Young people can definitely afford such a price.
Just the day after the press conference, various short videos appeared on the Internet. For example, there was a short video in which a young couple went to a store owned by Tianchi Technology to look at cars. The man was buying Yunchi worth nearly 600,000 yuan.
Let’s take a look at the two cars, the Flash, which cost about 200,000 yuan.
But his girlfriend ran directly in front of the Sanchi eu mini electric car and couldn't move her feet. Finally, she opened her hands to hug the car. After a while, she hugged her boyfriend's arm and dragged her to the side of the Sanchi eu, pointing at the car.
I want to buy it, and I wave my boyfriend’s arm and act coquettishly, I want to buy this!
There are more and more short videos like this, which shows that this mini electric car has accurately captured the positioning of young people.
It is worth noting that Shanchieu does not make any money, and may even suffer a small loss.
However, Tianchi’s technology has a long-term layout and a long-term view. All consumers who buy Shanchi EU mean that they will be potential Yunchi consumers in the future. Among the young people who have purchased Shanchi EU, there will be some promising careers in the future.
If successful, and if there is a need to replace a car, other models of Tianchi Technology will definitely be given priority.
When the economic conditions are in place, it may be possible to form such a combination. The Flash eu can be bought and driven by a girlfriend to satisfy her girlish desires, and the Flash eu is also equipped with the most advanced intelligent autonomous driving system in the industry so far.
Female drivers have also become less scary.
Buying a mini electric car for my girlfriend and a grand Yunchi for myself is a great combination, provided of course that the economic conditions improve.
The strategy of Tianchi Technology has a certain Internet thinking, and it uses Flash eu to capture the group of young people. Their current purchasing power cannot afford a Yunchi car worth hundreds of thousands, but there will always be a group of people in the future.
, can afford it.
Just like the current hot two-dimensional video website, a streaming video website with young people as the main body. Most young people have little spending power, but the reason why it is favored by capital is that the website accompanies the young people in this area.
As people grow up, they become the memories and youth of a generation, and the rewards are not in the current period but in the future.
Tianchi Technology and Shanchi EU also have similarities with it. After all, the company's head Zheng Hongrui has never positioned Tianchi Technology as a traditional fuel vehicle company.
…
Saturday, October 3rd.
In the afternoon, Lu Ming, who was on vacation, received a personal phone call from Zheng Hongrui.
"Chairman, the 24-hour booking volume for the new product has been released." Zheng Hongrui said on the phone. As soon as Lu Ming heard this, he said succinctly: "How much?"
A moment later, Zheng Hongrui's report came from the other end of the phone: "The main product, Yunchi, has a 24-hour booking volume of 62,347 units, which is a great success!"
Comparing the booking volume of more than 300,000 units when the Shenchi was launched, this time the Yunchi was launched, the booking volume was not as large as the Shenchi, but it still exceeded Tianchi Technology's internal estimate of 50,000 units.
You must know that Yunchi is positioned as a mid-to-high-end product. The retail price of a car is close to 600,000 yuan. The price is reasonable but not cheap. Even with the down payment of a loan, you can almost directly purchase a Shenchi in full.
However, Yunchi's new product is of great significance to the company. It is a symbol of Tianchi Technology's official move towards high-end manufacturing and high value-added purchases. The sale of one car can generate a profit of more than 135,000 yuan.
The booking volume in 20 hours exceeded 60,000 vehicles. Tianchi Technology did not prepare a large amount of inventory in advance for this new model like the Flashchi when it was launched, because there was real pressure on production capacity.
The old model of the Santiago is still selling well, and it will continue to be sold as long as it can be sold. The more it sells, the lower the cost will be evenly distributed. The most important thing is market share.
But Yunchi also has inventory and has prepared 10,000 real cars. These 10,000 cars can be picked up within three days.
Judging from the current booking volume, it is not a problem for Yunchi to produce and sell more than 400,000 vehicles annually, which means that it can earn more than 54 billion in profits. This is the profit from selling cars alone, as well as value-added profits from big data.
Doesn't count.
It also means that Yunchi can recover the design and R&D costs invested within two years.
After a while, Zheng Hongrui said on the phone: "Yunchi was a great success, but the Flash eu was even better and more successful. Its 24-hour bookings exceeded 320,000 units, which was close to the Flash eu that year."
Chi.”
The price of a bare car is less than 50,000 yuan, and with a loan you can pick up the car for less than 30,000 yuan. The audience is much larger than that of Yunchi, and the overall cost-effectiveness is definitely an instant win over competitors of the same level. It can be said to be a crushing success.
Machine.
The intelligent autonomous driving system alone is already far ahead of other mini electric cars of the same class.
Judging from the 24-hour booking volume of the Shenchi EU and its popularity, this mini electric car is definitely expected to become the second pure electric vehicle under Tianchi Technology with annual production and sales exceeding one million, after the Shenchi.
A car with an annual production and sales of one million is already a legend. The same company creating two million-level hit products is definitely a legend among legends.
It is worth mentioning that the inventory of SANCH EU is much larger than that of Yunchi. Tianchi Technology, which is rich and confident, has produced nearly 80,000 SANCH EU ahead of schedule. The company actually has a plan.
If the Shenchi EU is not as good as expected, or even unsaleable, then treat it as a gift, that is, buy a Yunchi and get a Shenchi EU, buy one and get one free, and give a mini electric car to your girlfriend to drive.
This mini electric car is not intended to make money at all, but to expand market share and obtain more big data on car owners and users. Tianchi Technology has always looked at long-term interests.
"Chairman, will the 20-hour booking data be announced immediately?" Zheng Hongrui asked for instructions on the other end of the phone. In addition to announcing the good news to the big boss, he had to consider the subsequent impact on the capital market.
This must be communicated to the big boss, who also knows very well that this will have a huge impact on Tianchi Technology’s stock price.
Lu Ming thought for a moment and said neatly: "Let's hold it in for now. We will make an announcement on the day the A-share market opens after the holiday."
