Lu Ming returned to his desk and looked through the information handed over by Han Qiulin. Tiansheng Capital's new headquarters has been under construction for some years. It is located in the New Financial Center of Ningzhou City. It is also where his father-in-law's An's Group entered the real estate industry.
Large core development project.
Ningzhou City's new financial center plan has been drafted since 2011, and construction officially started in 2016. The entire project will not be completed until 2O22.
However, it does not mean that it must be completely completed before moving in. The new headquarters of Tiansheng Capital will be able to move into the new financial center by the end of this year, and it will be moved in next year at the latest. The independent headquarters building where it is located is given priority for construction, and it is not only Anshi Group that pays attention to it.
Ningzhou City also attaches great importance to it.
After all, Tiansheng Capital is now the largest taxpayer in Ningzhou, so it needs to hold on firmly to prevent others from abducting it.
There is no doubt that Tiansheng Capital's presence in Ningzhou's new financial center is of great importance, and large financial capital institutions such as Wanxiang Group and Chaoyun Trust will also follow suit.
Lu Ming put the materials aside and made a call to the assistant president's office: "Qiulin, arrange a temporary trip to visit the New Financial Street."
Han Qiulin: "Okay."
…
The people under his command quickly arranged the trip. Lu Ming left the company and took his special car to leave the Hualian Commercial Building.
It took about half an hour to drive to the destination. As it approached the destination, the motorcade headed along the road along the river in the center of Ningzhou. Lu Ming looked at the urban area on the other side of the river and suddenly asked: "Where is the urban area on the other side?"
How much does a house cost per square meter now?”
Assistant Han Qiulin was also sitting in his car. When she heard the chairman's question, she looked over and immediately answered: "Hexi is the second ring road, and the latest housing price data is 7,390 yuan/square meter."
"Control is okay." Lu Ming made a concise comment after hearing the words. In the same developed cities and with the same infrastructure conditions, the housing prices in other new first-tier cities have already moved towards 20,000 yuan.
"Where is this side?" Lu Ming asked again, and he was naturally referring to the Hedong side.
"This is within the Second Ring Road, and the average house price is about 18,300 yuan/square meter, which is nearly 1.5 times more expensive." Han Qiulin added: "The prices in the new financial center area here are even more expensive. The latest average price
The price has reached 53,688 yuan per square meter, and it continues to rise."
Separated by a river more than 30 meters wide, the houses on both sides have similar specifications, the same reinforced concrete, and the same area, but the price difference is sky-high and land-wide. And it is even worse on the east side of the river.
Along the same road, the prices vary greatly from place to place.
Around 2016, the development of the property market in Ningzhou City basically kept pace with that of other cities. To put it bluntly, housing prices began to take off at about the same time.
After the stock market crash, the property market became a hot spot for investment, with a large amount of money pouring in, driving up housing prices.
But in the second half of 2016, the housing price trend in Ningzhou City began to slow down after a sudden acceleration in the first half of the year. Although it was not obvious, this time point happened to be the time when Tiansheng Capital went public.
After 2017, the housing prices in Ningzhou City obviously "lag behind". The stock price of Tiansheng Holdings ran faster than the housing prices in Ningzhou. It was also from this year that the housing prices in Ningzhou City showed a huge increase in the city.
The differentiation has formed three obvious stepped prices.
This year, against the background of further accelerating housing prices across the country, housing prices in Ningzhou City have remained flat overall. Except for the small area in the city center, price increases in most communities have not even outpaced inflation.
Houses outside the second ring road of the urban area are the houses where most ordinary people in Ningzhou live. Their price increases are strictly controlled and interfered by the government. As a result, they have the lowest house prices among all new first-tier cities of the same level in the country.
It is a city, but the upgrade and update of public infrastructure such as transportation, medical care, and schools have not been slowed down at all.
Therefore, the people in Ningzhou City are satisfied with the housing prices in this city. Although ordinary people have a lot of pressure to buy a house, if you just look at the big cities next door and then look at Ningzhou City, even if you want to complain, you can't.
What else is dissatisfied with in comparison?
Prices in the city center ring, that is, the central commercial area, are extremely expensive. On the one hand, there are few municipal land grants, and on the other hand, housing prices here are loosely controlled. Prices are almost freely determined by the market. Of course, prices have soared rapidly.
The rate of price rise is no slower than that in metropolitan areas such as the Shanghai and Shenzhen Stock Exchanges.
Especially in the New Financial Center Development Zone, the prices of houses here are nothing to say. They are directly in line with the city centers of first-tier metropolitan areas. The average price has already reached 60,000, and is expected to reach 80,000 this year.
The New Financial Center Development Zone has become a veritable "king of land" and a well-known land king in the country. The logic that led to such a sudden rise in prices is very simple and crude. The new headquarters of Tiansheng Capital is here.
Since the headquarters of Tiansheng Capital is located here, a large number of other large financial institutions have set up branches here. In other words, more than 80% of the people working in this development zone are high-income groups, with an annual salary of over one million yuan.
It's no exaggeration to say that there are such a group of high-income earners, and it's impossible to buy houses here cheaply.
Judging from the public infrastructure services in Ningzhou City, the city center and the large urban areas outside the Second Ring Road are actually similar. Coupled with the convenient transportation, the gap is further shortened. The city center is definitely better, but the gap is definitely not as big as housing prices.
A river and a street create a disparity in housing prices between places, giving people the impression that they are not the same city. Although other cities are more expensive in the prosperous areas in the city center, they are not as extreme as Ningzhou.
The biggest reason for this unique housing price trend in Ningzhou City is Tiansheng Capital, which is Lu Ming.
To put it bluntly, Ningzhou City still has sufficient fiscal revenue without relying on large-scale land transfers. If the land price is cheap, of course there will be no reason for housing prices to rise, and there is no need to overly rely on the real estate economy and impose strong control and intervention on housing prices.
I also have the confidence to say that I am not vague and I will never be vague.
Now in Ningzhou City, 45% of the general fiscal revenue is contributed by Tiansheng Capital's tax revenue. An's Group, an entity giant, is also a large tax collector, and most of the Ningzhou Social Pension Fund is managed by Tiansheng Capital.
A large surplus was obtained, and the pressure on social security expenditures was greatly reduced.
It is precisely because of this that it ensures that Ningzhou City can maintain huge expenditures for the rapid development of the entire city without relying on large amounts of land transfer to obtain fiscal revenue, and that it can follow up on infrastructure upgrades without relying on large-scale price increases for houses outside the second ring road, which is equivalent to
The income generated by super giant non-bank financial giants like Tiansheng Capital subsidizes the development of large urban areas in the Second Ring Road.
Which infrastructure upgrades like subways, high-speed rails, schools, hospitals, fire protection, greening, etc. are free of charge? Other big cities basically can only rely on selling land at high prices, and then fiscal expenditures can make money to upgrade infrastructure, which in turn drives up housing prices.
If the price rises, the burden will fall on the people.
The current situation in Ningzhou City is that what should have been borne by ordinary people has been passed on to Tiansheng Capital to bear the absolute majority, which is the high dividends of the group company and the huge taxes and fees paid.
Tiansheng Capital alone paid more than 100 billion in taxes a year. There are other companies in Ningzhou City, as well as personal income taxes. Of course, there is no need to rely on land sales to bear the main fiscal revenue.
And it is precisely for this reason that the net population inflow into the city has surged in the past two years. Recently, the new word "Ningpiao" has appeared, which means that housing prices here are lower than other cities, and the city's supporting facilities are not less generous. The city's employment
There are also many opportunities, attracting a large number of young people to come to Ningzhou to look for opportunities and even settle here.
This has contributed to a virtuous positive cycle for the entire city. Because Ningzhou has a low cost of living, high quality of life, and many opportunities, it attracts more and more new people. At the same time, the cash flow in people's pockets is not locked up.
For fixed assets such as houses, they have more cash to spend. People are willing to spend money and dare to spend money. Of course, it will further stimulate economic development. When demand rises, supply will have a place to go. Of course, employment demand will rise. This makes
People see the great vitality of this city, which is full of opportunities and attracts more people, thus forming a positive feedback.
But there needs to be a bottom line in all this, and there is no doubt that it is Tiansheng Capital and Lu Ming.
Without Tiansheng Capital to provide financial support to Ningzhou City, where would Ningzhou City get the money to upgrade the city? But it must develop. In the end, the only option is to sell land. It’s strange that houses don’t go up. Once houses go up, people will pay for them.
Buying a house but not daring to consume, other industries have no chance, everyone can only focus on houses, and then the houses will become more expensive. People are afraid of spending even more because they are more expensive later, and they have to buy a house quickly, which will promote the skyrocketing price of houses.
This creates a vicious positive feedback, and in the end everyone is tied up by the house.
The emergence of Lu Ming and the rise of Tiansheng Capital changed this bad situation, so the people living in Ningzhou City have a huge favorable impression of Tiansheng Capital and Lu Ming.
You must know that Tiansheng Capital can completely suppress the revenue in the performance report and not reflect it in the financial report. For example, if it is invested immediately, it can even make an annual loss. By using some financial tools, the accounting department can make this year's profit and loss.
If the performance report is released, tax can be avoided indirectly and reasonably.
Just like a super giant like Amazon, which has a market value of one trillion U.S. dollars but has made profits and losses year after year. It is said that it is not making money, but its stock price is rising steadily. It is said that it invests money for expansion and development, but it also avoids taxes, but these profits will not
Disappearing out of thin air will naturally reflect an increase in asset prices.
At about 17:00 in the afternoon, Lu Ming's motorcade arrived at the New Financial Center Development Zone. A group of people who had received the news had been waiting to greet him, including the top leaders of the New Financial Center Development Zone.
It is no exaggeration to say that Lu Ming and Tiansheng Capital are now the gods of wealth and money bags in Ningzhou City. Whenever he sneezes, the entire Ningzhou City will catch a cold.
It can be seen that although the development of Ningzhou City is not as heavily dependent on the real estate economy as other big cities, it is increasingly dependent on Tiansheng Capital. This is the biggest uneasiness in Ningzhou, and it is also on tenterhooks every day, fearing the future.
Sheng Capital was abducted. If he moved out of Ningzhou, what would happen if his biggest money bag was gone?
Therefore, Tiansheng Capital's affairs are now Ningzhou's top priority. If there are any requests, the city will pay attention to them as soon as possible and prioritize them.
