For example, some people call Tianchi Technology the "little microphone" of new energy vehicles, a brand of hanging wires, Tesla is the Apple of new energy vehicles, and Rebus is innocently accused, which is also depressing.
Or they may label Tianchi Technology’s competitive strategy as “fighting tactics” because it is cheap and other new energy vehicle manufacturers would not dare to engage in a price war with Tianchi Technology.
This strategy of competitors is obviously to brand the Tianchi Technology brand as "low-grade", "low-end", "LOW", "diaosi", etc. in the minds of consumers.
Because competitors can do nothing but these.
The current head of Tianchi Technology, Zheng Hongrui, is a typical man in science and engineering. He prefers technology, and public relations is his weakness.
But this is not a big problem, because Tiansheng Capital is behind Tianchi Technology. Lu Ming will not let his opponents take the lead. Instead, he will follow a group of "professional teams" and let these talents fight in the public opinion field.
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These are all secondary, the key is the product itself.
In fact, Zheng Hongrui went straight to the essence. He worked hard and spent a lot of money on product design. Zheng Hongrui's obsessive-compulsive disorder is almost paranoid. People with obsessive-compulsive disorder are precisely the key to creating perfect works.
Factor, almost all beautiful things in this world are the masterpieces of obsessive-compulsive disorder patients.
Tianchi Technology’s next strategy is to build several other models to enrich the “Tianchi family”, including a niche electric supercar series. This is a typical loss-making business, and we don’t expect it to sell a few cars.
But it must be there, it must be expensive, it must be high-end, it must be grand, etc., and it must have all-round top-notch configurations. For this reason, a car in this niche series will cost tens of millions.
Tianchi Technology has no intention of making money on this at all. It is more about building the "Tianchi" brand. After all, what you can't get will always be in commotion. What the vast majority of people can't afford is the most awesome. A small number of people can't afford it.
Talents who are willing to show off will eventually gain intangible benefits in the form of brand premium in the long run.
It is worth mentioning that the sales structure data of Tianchi Technology shows that about 20% of the consumers who buy this new energy vehicle are the second car in the family, and most of them do not have much financial resources.
Most people are under pressure and have mature and stable families.
In order to reduce fuel costs and further improve the quality of life for daily commuting, most of these consumers are also well-thought-out rational consumers, and most of them are middle class in first- and second-tier cities.
A typical example is that the number of people taking "Shanchi" for commuting in Ningzhou City has increased significantly.
There are also the online car-hailing driver groups, those who want to save the cost of using a car, those who cannot get a blue plate, and whose driving experience is different. The "Shanchi" new energy car can accelerate to 100 kilometers at a price of 210,000.
Withdraw and drive a million-dollar fuel truck for a powerful driving experience.
Another important factor is that the infrastructure is in place. In the past, many owners of new energy vehicles did not dare to drive on the expressway because they were worried about battery life.
Tianchi Technology is not stingy in its layout in this area. Now car owners who drive "Shanchi" can safely drive on the expressway, including inter-provincial expressways, because the charging station facilities along the way have basically been laid in place.
Before getting on the highway, car owners can also use the relevant software on the vehicle system to check the status of charging stations along the road in real time. Whether the car's current power can reach the nearest charging station service area can be informed of accurate data in advance, so as not to run away.
The embarrassing situation of handing over a trailer at the end of the road.
On the other hand, many of those who buy gasoline trucks, especially young people, are slightly beyond their financial means, and even make a fool of themselves.
For example, some young people who have just graduated will take out loans to buy cars in order to live a decent life, mainly cars costing more than 100,000 yuan, such as Shadow Leopard, MG, etc., and most of them are their first cars and have certain rigid needs.
The "Shanchi" model of Tianchi Technology is also poaching some of these consumer groups. The answer is that although the price of this smart electric car is 210,000, it is a bit more expensive than cars like MG, but for these young people, it is hard to get them.
You can get it in installments, and the "Shanchi" can drive a million-fuel car at a price of about 200,000 yuan, which many young people think is a very good deal.
All in all, the price of this product launched by Tianchi Technology is close to the people, and it is truly worthy of the four words "high quality and low price". It has also gained unparalleled market competitiveness and has catered to a large number of consumer groups with different needs. This is lightning
This has created a new myth of today’s “King of Sales”.
If this trend continues, it is certain that Tianchi Technology will become the first new energy vehicle manufacturer in history with an annual shipment volume of one million this year. It has sold more than 400,000 vehicles now, and will be sold at 10 million units per month in the future.
The shipment volume of 10,000 vehicles will be able to produce more than 1.3 million vehicles by the end of the year. Even if the previous inventory is removed, the number will exceed one million.
In the next September, production capacity will be further expanded, and Tianchi Technology is expected to achieve an annual sales volume of 1.5 million vehicles this year.
However, if so many were sold, it would also mean that Tianchi Technology would lose more than 320 billion. The actual situation now is that the cost of selling one unit is at a loss of one unit. It does not hesitate to occupy more market shares during the tumultuous period at the cost of huge losses.
Quickly grow your size to the size of a Big Mac.
The current market share of more than half of the entire industry is quite exaggerated, but Tianchi Technology is still not satisfied. The company's internal strategic goal is to increase this proportion to more than 70% and gain absolute market dominance.
In the next ten years, when seven out of ten new energy vehicles on the road are from Tianchi Technology, the huge scale and the database and user portraits accumulated over ten years will be quite valuable.
The value is inestimable.
…
Lu Ming put away the two reports, sat down at his desk, and opened the computer market software to look at today's market.
This morning, the Shanghai and Shenzhen stock markets opened lower. After the opening, the three major indexes had mixed gains and losses. The Shanghai Index showed a weak consolidation and emerged from the K-line pattern of a small cross star, while the Shenzhen Component Index and the ChiNext Index rose, especially the ChiNext Index.
Among the three major indexes, it performed the best today.
In early trading, the new energy sector opened higher and moved higher, setting off a daily limit trend before noon, and the sector's increase expanded to more than +6%.
Obviously, the new energy sector’s take-off today was driven by the news disclosed by Tianchi Technology. Ningde Times, Tianqi Lithium Industry, Ganfeng Lithium Industry, Huayou Cobalt Industry, Tianci Materials, Enjie Shares, Yiwei Lithium Energy,
More than ten stocks, including Xiangdao Intelligence and Huichuang Technology, have reached their daily limit.
These targets are basically members of the new energy industry ecology created by the "Tiansheng Group", and Tiansheng Capital is its major shareholder.
Among them, Ningde Times’s daily limit today pushed the stock price to a record high of 100.68 yuan, becoming another 100-yuan stock in the two major A cities. The total market value reached 220.992 billion yuan, becoming the first GEM stock by market value again, slightly ahead of 2143
100 million yuan of Wenshi shares.
These two targets have been taking turns to be the number one on the GEM in terms of market capitalization in the recent period, rotating every ten days and a half every month, but it has become different recently. Ningde Times has reached a record high, while Wenshi shares have reached a record high in 3
After hitting a record high on March 13, the index failed once during the period of sharp rise this month, only to fall back.
In the afternoon, the 5G and automobile sectors also began to rise, with Changcheng Automobile, BAIC Langu, BYD and other stocks rising by their daily limits.
The report card of Tianchi Technology in the first quarter has undoubtedly once again exceeded people's ceiling expectations for this industry. In the incremental market, everyone has not yet reached the stage of life and death. Only when the tide recedes will we know who is swimming in the fruit.
According to industry data, the production and sales of new energy vehicles in the first quarter of this year reached 736,900 and 730,600 respectively, an increase of 397.23% and 412.41% respectively over the same period last year. It can be said to be a blowout growth.
Tianchi Technology alone contributed more than half of this amazing market growth data, with output and sales accounting for 58.74% and 59.07% of the industry total respectively. If the production and sales data of Tianchi Technology are excluded, domestic new energy vehicles in the first quarter
The production and sales growth was only 102.7% and 109.7%. This data all shows that Tianchi Technology has now become the absolute industry leader that is difficult to shake.
