The growth of Pinduoduo is too gorgeous. Currently, only Lu Ming in the world knows its potential best. Even the founder of Pinduoduo knows it.
Compared with other domestic e-commerce giants that are already household names, in terms of time, Jingdong took 10 years from establishment to listing, Vipshop took 8 years, and Taobao took 5 years.
Pinduoduo only took less than 3 years.
Lu Ming is very confident now. If he gives a push, this life may be faster.
From the perspective of GMV, that is, website turnover, it also exceeded 100 billion GMV. It took Alibaba 10 years, Jingdong 6 years, and Pinduoduo only took less than 3 years.
In less than three years, Pinduoduo has completed the journey that established e-commerce giants such as Alibaba and Jingdong have struggled for 10 years. As a new e-commerce platform with expansion and explosive growth, such a gorgeous
Report card, I'm afraid even Mr. Ma and Da Qiangzi will have to go through countless sleepless nights.
But Mr. Ma and Da Qiangzi don’t know about this at all now.
Pinduoduo? What have you never heard of? Don’t bother me.
"Mr. Huang, the purpose of my visit this time is very simple and direct. Tiansheng Capital wants to invest in you." After a few casual greetings, Lu Ming went straight to the topic.
"To be honest, it's quite surprising." Mr. Huang said with a smile.
"I have been thinking about a problem for a long time. I was born too late and missed out on Alibaba and Jingdong. However, I still want to be strong in the e-commerce field, so I have been looking for a company that can compete with the two major e-commerce giants.
Startups that carve a niche and grow quickly, or rather founders who can build such companies, I searched and searched and found you.”
Huang Zheng was quite surprised when he heard Lu Ming's words, "It's really flattering to be so highly regarded by Mr. Lu."
Lu Ming looked at the other party and said with a smile: "The information I know is that after Mr. Huang left Google in 2007, he successively founded a mobile e-commerce business and an e-commerce agency operation business. He suffered losses and made money.
Although I founded this game company years ago, I still haven't left the e-commerce industry. A month ago, the company hatched the Pinduoduo project. Mr. Huang's persistence in e-commerce made me certain and convinced that he was the person I was looking for.
"
Don’t worry about anything else for now, let’s talk about the business exchanges!
Hearing this, Huang Zheng couldn't help but said: "So, Tiansheng Capital wants to invest in people, not companies?"
Lu Ming said methodically: "From an investor's perspective, many venture investments need to be exited, but talent is an investment that never needs to be exited. What I am looking for is a firm practitioner with a great pattern."
Huang Zheng was quite surprised. He first learned about Lu Ming from the capital market news about the "Antian War". He was a "robber" and "wolf" that An's Group said only made trouble in the capital market.
, the introduction of such capital, whether it is an angel investor or a devil investor, Mr. Huang did not expect that he would be targeted by Tiansheng Capital, and he still felt a little guilty.
The person standing opposite you is a "jackal", and the "robber" is not false.
"Mr. Lu may be disappointed. Now everyone generally feels that the history of e-commerce has been written. How can you be so sure that Pinduoduo can change the current e-commerce landscape?" Huang Zheng said.
"If the writing has really been completed, why does Mr. Huang continue to 'write' it?" Lu Ming asked with a smile, and then continued: "I have summarized some of the underlying variables in this field. First, through mobile phones in major
Consumption in scenes has become a widespread consumption behavior of domestic consumers, and this is even more prominent for online consumption."
Lu Ming then added: "Secondly, the further popularity of mobile payments and logistics infrastructure across the country have made mobile phone consumption more and more convenient. Thirdly, the vast number of domestic small and micro enterprises are looking forward to establishing direct contact with a large number of consumers.
, in order to remove more intermediate links and achieve cost reduction and efficiency improvement.”
Huang Zheng nodded involuntarily and found that Lu Ming's thoughts coincided with his, which made him feel quite surprised in his heart.
Lu Ming added: "I think Pinduoduo is not a traditional e-commerce company. It may maintain a non-traditional nature in order to grasp the underlying variables and transform them into the driving force for corporate development, thereby establishing a 'new e-commerce company'."
Only in the Shang' form can one eat a big piece of meat from Jingdong Ali."
"Mature e-commerce companies represented by Jingdong and Alibaba have about 600 million users. If placed under the country's total population of 1.4 billion, it means that more than half of the users have not yet been included in the sphere of influence of mature e-commerce companies.
So I think the history book of e-commerce is far from being finished, and Mr. Huang must have thought so and wrote it.”
After hearing this, Huang Zheng felt vaguely that he had found a soulmate, but it was hard to find a soulmate.
Now when you go out and tell others that you want to work with Jingdong, others will think that you are just talking nonsense. The development of e-commerce has already formed the "82 law" Matthew effect, and it is already a pattern of the strong always getting stronger.
In the following exchange, Huang Zheng became more and more energetic. He said: "My idea of attacking the country is to take the route of 'surrounding the city from the countryside'. This route has been practiced by the communications giant Hua Wei. In the field of communications, it can be
Is it not possible in the field of e-commerce? My core strategy is something that people within the Fifth Ring Road cannot understand."
Lu Ming followed the train of thought and said perfectly: "While Alibaba and Jingdong are gradually transforming into high-quality products, Pinduoduo will focus all its consumption on third- and fourth-tier cities + counties and towns."
When Huang Zheng heard this, he nodded excitedly and said: "Yes, as Mr. Lu just said, there are still more than half of the users who have not yet been included in the sphere of influence of mature e-commerce companies. For the blank user portraits of this huge group, the following can be roughly sketched.
Characteristics: Either they are older, have low education level, and rarely have access to the Internet; or they are users in second-, third-, and fourth- and fifth-tier cities. Although there are many young people, they are restricted by income and are a cautious consumer group in online shopping."
Lu Ming said with a smile: "Perhaps in the near future, we will see a very interesting phenomenon. When young people working hard in first- and second-tier cities use the Dibao Tianmao Jingdong Vipshop Waiting APP to buy, buy and buy,
My parents, seven aunts and eight aunts who are far away from home are all sharing and playing Duoduo in their circle of friends.”
“When uncles and aunts who didn’t even know how to use WeChat in the past became closer to their relatives and friends through ‘group sharing mode’, ‘recommendation’ and other methods, and met each other’s consumption needs through mutual assistance, when their income was not high
Newbies in the workplace can also maximize their purchasing power by shopping on Pinduoduo. Pinduoduo has completed the qualitative transformation from a small river into a large lake, and even a vast ocean, so huge that even Jingdong Ali can't sleep at night.
.”
Mr. Huang became more and more excited, he was definitely a close friend.
Not many investors believed the crazy stories he told. A few friends, such as Mr. Ding from "Pig Raising" and the founder of Shunfeng, although they gave Pinduoduo millions of dollars in angel round financing, they received more.
It was the support of friends, and no one thought that Pinduoduo would make Jingdong and Ali tremble.
But now there is a person who not only believes in Pinduoduo's crazy story, but even has more depth and imagination in some aspects than him.
Huang Zheng looked at Lu Ming and continued telling his story: "...different from the models of Dibao and Jingdong, Pinduoduo is a third-party social e-commerce platform focusing on C2B group buying. Users can initiate and communicate with friends and family through
, Neighbors and other group members can buy goods in groups at a lower price. In other words, Pinduoduo has interactive functions and rich products, and it always has the potential to be a 'hot-selling' item."
Lu Ming nodded and said: "When Alibaba and Jingdong became more and more large-scale and standardized, and began to open up the boundaries between online and offline, the most original advantage of e-commerce, that is, cost-effectiveness, was gradually eroded. The brand flagship on Tianmao
There are still very cheap clothes in the store, but the prices of those so-called "same styles in shopping malls" are also in sync with physical stores. E-commerce is becoming less and less cheap. Pinduoduo must seize the opportunity of e-commerce.
The original advantage: cheapness. This will give the giants a dimensionality reduction blow, and only in this way can they stand out."
Finally, Huang Zheng looked at Lu Ming and said, "I think Pinduoduo met a real angel investor today."
After some exchanges, Huang Zheng realized that as long as Lu Ming did not seek control of the company, he must cooperate deeply with Tiansheng Capital. If he did not cooperate with him, Tiansheng Capital would definitely backhand and create a similar model.
Start-up companies should quickly put this model into practice.
Lu Ming's appearance not only made him feel excited, but also made him more worried. Being a partner can take off, but becoming a competitor is definitely a nightmare.
This is Huang Zheng's biggest worry. Tiansheng Capital's strong financial resources, coupled with Lu Ming's firm optimism about this model, will inevitably burn money for the supported start-ups. Pinduoduo will definitely find it difficult to find people who believe this story in the short term.
Investors will definitely lose their first-mover advantage.
The story becomes an accident.
…
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