Just when this matter developed to the point where the defendant fans and Mai Fan’s studio were going to court...
"Reset Earth", which is in the final stages of production in a low-key manner, is about to be released.
At a time when Mai Fan's reputation was at its peak and the general public's guilt toward him was at its peak, multiple theater chains across the country jointly arranged a good number of screenings and publicity for this commercial science fiction film.
The online coverage area is as high as 90%, and the theater arrangement rate exceeds 40%
Basically, the show was arranged as if it were a hot commercial film that would sell well.
Compared to the previous film, it is simply more spectacular.
No matter what its final box office will be, today's film critics will say with emotion, this is really the right time, the right place, the right people, and it has everything.
Some people in the entertainment industry are always superstitious.
Mai Fan, an actor, has a lucky constitution from his debut to now.
Look again?
Let's look at the box office results. If the film sells well, even if it's just a breakeven...then they can cooperate in the future.
How much was the initial investment in this film?
Including post-production, a total of 320 million was spent.
Mai Fan's initial investment amount accounted for about one-eighth of it, and a large part of the subsequent investment was completed by the investors he and Leng Yunfei recruited from various brands based on their own commercial value.
Now, after deducting all labor costs and the theater chain's share.
This movie only needs to sell for 500-600 million yuan, so there is no loss.
It is precisely because of this that this movie, which should obviously be sold to grandma's house, has attracted the hearts of most netizens.
From its preparation to its launch, the topic has never stopped, the hot searches have never stopped, and no one has spent any money.
This caused many people who were related to the film industry to hold a critical attitude after the film was officially released. They took a complimentary ticket obtained through connections and walked into a movie where no one knew him.
Go to the cinema and watch a movie where you are waiting to see a joke.
On the first day of the release, those film critics and industry insiders who were qualified to attend the premiere had expressions like this when they came out of the theater... It was a kind of shock and it was hard to believe.
Believable shock.
It is still a sigh, a sigh that I have never thought of.
Coupled with a little admiration and joy, there is also an inexplicable excitement and hope.
In the end what happened?
Good thing the media conducted an interview.
Excited people speak very intuitively, and their words are always like this: "Oh my God! The special effects are really great! I suggest you watch 3dmax."
"I'm telling you, the viewing effect in a small box will be better!"
"That later scene was so immersive! In addition, the characters in "Restart the Earth" are also very full, and the construction of the world view is also very mature."
"It's like the end of the world has really come."
"Look at my face, you see the tear stains on my face haven't disappeared yet."
Film critics in purely commercial film circles almost unanimously praised the success of this film.
"The film is extremely watchable, although our post-production technology is not as mature and sophisticated as that of European and American science fiction blockbusters."
"But this film can use 80% of the total investment for post-production, and only 20% for the promotion of actors and filming..."
"This approach is worth learning from."
"This is really a very sincere movie, and it contains the elements that go far to make a commercial movie successful."
"A bloody plot, rich character relationships, hot girls, awesome explosions, car chases, and artifacts from the science fiction world."
"It seems that the idea that we originally pessimistically said that it can only earn 100 million box office is absolutely insulting to this film. Based on my years of experience in box office estimation, I think the minimum box office of this film can reach...
…Eight hundred million!”
“On the premise of recovering the investment cost, we can still make a small profit.”
"Then it will become a milestone in science fiction commercial films and create a good foundation for subsequent films of the same type."
This is the answer given by commercial film critics.
So no matter how successful a movie is, it will always have different voices.
Where do these negative reviews come from?
They are all given by literary and artistic film critics.
…
This group of idle literary and art film critics came to support Mai Fan under the guise that Mai Fan came from a literary background.
After watching this film, they all beat their chests and beat their feet.
"This film is simply a waste of Mai Fan's actor-like acting skills. Look at the weak plot, it's just for the sake of fighting and killing."
"An actor as good as him should star in more movies with profound ideas and rich ideological content."
"Add more classic films that are like milestones to our domestic films."
"Instead of letting him waste his talent in a commercial movie like he does now."
"Also, look, the person who plays opposite him is the second male lead, right?"
"This is obviously an extremely decent and controversial character, but his poor acting skills turned him into an extremely superficial villain."
"Just wait and see. By the time the film's influence reaches a certain level, it will still have many flaws and negative reviews."
"Hey, Mai Fan, please return to the embrace of artistic films as soon as possible. Compared with boring commercial films, we are the ones who need you more."
This random interview footage was edited by media people and thrown into the film and television live broadcast room.
Played simultaneously with it, is the theater box office on the first day of "Restart the Earth".
This film didn't have a very high reputation at the beginning, with an estimated rating of only six on Mipaner.
Many fans of Heizi and Leng Yunfei have already rushed to this film in advance to give it a one-star rating.
But this film, with a score that immediately fell below the passing line...
On the first day, the total box office revenue reached 9,800, ranking first on the box office list that day!
Once the box office revenue was released, netizens who were watching were in an uproar.
Netizens who originally had a wait-and-see attitude no longer hesitated.
They don't know what the dispute between commercial films and literary films is. They only know that a film that can sell this box office must be good-looking.
…
A vigorous and spontaneous campaign of amway and publicity by the audience started so simply.
