Upon hearing Yang Jianguang's question, Dazhi on the side hesitated a little and remained silent.
After waiting for a while and not hearing Dazhi's reply, Yang Jianguang almost guessed what was going on.
Yang Jianguang turned his head and said with a smile.
"how?
Is it possible that Hongbiao VCD is not easy to sell in Lianghu Province?”
As soon as these words came out, Da Zhi's head couldn't help but lowered.
He and Huang Mao took the same Hongbiao VCD to the country for distribution.
Now the market for Huangmao has opened up, and it is said that more than 200 units have been sold.
And the first batch of goods he sold here didn't sell much. The difference in comparison naturally made Dazhi dare not say anything.
Yang Jianguang also guessed something in his heart. He nodded, not angry, and there was no need to be angry.
Dazhi is not a fairy, and Hongbiao VCD is not a panacea.
It is natural for a product to have poor sales.
Yang Jianguang did not hesitate and asked doubtfully, "By the way, why can't our Hongbiao VCDs be sold?"
"Is it possible that some VCDs in Lianghu Province are very popular and steal our business?"
"This does not."
Dazhi quickly replied,
"At present, in the market of Lianghu Province, except for a small amount of Qianyan VCDs for sale in the provincial capital Wusha City, I have now discovered that our Hongbiao VCDs are on sale. Other VCD brands do not seem to be very interested in this."
Hearing this, Yang Jianguang nodded.
He was not surprised by this result.
Lianghu Province, like his hometown of Xijiang Province, is in an economically underdeveloped central region. The general salary is only two to three hundred yuan a month, and the consumption level is not high.
Therefore, neither Qianyan brand VCD nor other VCD brands are interested in it.
Firstly, it cannot be sold, and secondly, competition in economically developed areas is fierce, and these VCD brands cannot spare any money.
"Brother Jianguang, my sales are so bad, why don't we just leave Lianghu Province and go to places with money to sell them."
Dazhi next to him said a little nervously.
Yang Jianguang shook his head.
"No, your decision to come to this place in Lianghu Province was right."
"Although VCDs in these central regions are not very popular at present, when other brands of VCDs do not have a big breakthrough in sales in developed regions, they will also focus on these central regions."
Having said this, Yang Jianguang hesitated for a while, and then said firmly.
"So what we have to do now is to seize the time to occupy the market here."
Hearing this sentence, Dazhi seemed a little stunned.
He always thought that Yang Jianguang would give up the business here and let him go to the coastal areas after seeing the difference between their situation and Huang Mao's situation. Unexpectedly, Yang Jianguang actually asked him to stay.
Although moved, Dazhi still said with a hint of worry.
"But... Brother Jianguang, even if you have confidence in me, it's not a solution if you can't sell it all the time."
Yang Jianguang nodded without hesitation, then continued with a smile.
"It's actually very simple to solve this problem."
"I think the reason why our Hongbiao VCD cannot be sold is not because it is too expensive, nor because it is not cost-effective.
It’s because it’s not famous.”
"Not famous?"
Dazhi asked with some confusion.
What does this have to do with not being famous?
It stands to reason that Lianghu Province happens to be a place where there are not many VCDs. The introduction of their Hongbiao VCDs should not fill a gap in the market.
What does this have to do with being famous?
"No, Dazhi, you have to know that Lianghu Province is different from the coastal provinces and cities around Shanghai that you went to before. The central region here is economically underdeveloped. As a luxury item, VCD is unaffordable for most people.
, even some wealthy people do not choose to buy it.”
"The reason is that they tend to recognize things that have status and status for them.
If our Hongbiao VCD wants to occupy the market in Lianghu Province, we must make our reputation known."
"The preconception makes everyone think that buying our Hongbiao VCD is a matter of dignity, and then we consider the practicality issue."
Hearing this, Dazhi nodded in understanding.
"Then what do we need to do now?"
"It's very simple, run an advertisement.
Since Hongbiao VCD is not famous in Lianghu Province, let’s make it famous in Lianghu Province!”
Yang Jianguang said without hesitation.
"Although the sales of VCDs in the central region are not good at present, the market in the central region is not small. When everyone can afford VCDs and cannot afford big items such as cars.
In fact, the consumption power of the blank central region will be greater than that of developed regions!"
"So we can definitely place an advertisement on TV to let the people in Lianghu Province understand and recognize our Hongbiao VCD."
Regarding the fact that the consumption power of VCDs in the central region will be greater than that in developed regions, Yang Jianguang actually has a very cruel reason that he did not say out loud.
Because later on, in the eyes of richer developed areas, VCDs were already outdated and they could buy more interesting and expensive luxury goods.
Things like vcd are just consumed by the second class of people.
Dazhi didn't pay attention to this, he asked in surprise.
"Advertising on TV?"
As a person who started out as a second-hand dealer, he was used to leading people to sell and yell, and he never thought about going on TV to promote this method.
High-end things like TV stations are far enough away and high-end enough for him.
"Don't worry, you don't have to worry about advertising on TV. I'm here just to conduct a pilot experiment."
"I'm afraid China Television TV can't afford the advertising expenses for the time being, but we can still try the famous Lianghu TV Station in Lianghu Province, and even Wusha TV Station."
When Dazhi listened carefully, Yang Jianguang continued.
"When our Hongbiao VCD can occupy the market in Lianghu Province, we will take advantage of the situation to annex the surrounding markets. Otherwise, when everyone advertises on TV, the effect will not be good."
In fact, Yang Jianguang borrowed this trick from the popular VCD method of a rising star in his memory.
The other party relied on celebrity endorsements and repeatedly bombarded it on TV, and even bought the prime advertising space of China Television TV.
In the end, it successfully emerged from the encirclement and suppression of Qianyan VCD, a veteran powerhouse, and became the leader in China's VCD industry.
Therefore, what Yang Jianguang did today was this plan.
If you want to challenge the established strong players and suddenly emerge as a new force, but you cannot take advantage of the price/performance ratio and the advantages cannot be unique, you can only consider this external method.
And this is exactly what he has been thinking about. This publicity attempt in Lianghu Province is also a pilot project for Hongbiao VCD.
If it succeeds, it will not only occupy the market in Hunan and Hunan provinces in advance, but also demonstrate the feasibility of development in this way.