After hearing Zhu Shun's words, Sun Cheng felt like he was stunned. What the hell is this?
Isn't this the shameful history before Zhu Shun?
Why was he so happy to mention it?
At this time, Zhu Shun was still talking enthusiastically.
"You kid can't deliberately make it up to please me. What do you know at such a young age?"
Yang Jianguang smiled nonchalantly.
"Boss Zhu, I'm not kidding. To be honest, with the development of the times and economic development, people's lives have become more and more convenient.
same.
The group of people who got rich first have enough money to pursue a more convenient and better life, so your remote shopping method is actually correct."
"The only drawback is that you have overlooked one thing. Compared with the new mobile phones now, the number of pagers and mobile phones at that time was still much smaller."
"And the second point is that you only consider delivering goods to these remote shoppers, but you don't consider what kind of services they need."
After Yang Jianguang said a few words, Zhu Shun's expression completely changed.
In fact, after losing to Yuting Supermarket, what he has been most unwilling to accept is not the competition with the other party, but the remote shopping method that Yang Jianguang said failed in the end.
This was an innovation that he had thought hard about, but it ended in failure, which naturally made him very unhappy.
Zhu Shun did not expect that the young Yang Jianguang in front of him would have such a long-term vision, and his analysis of the reasons for his failure was quite accurate.
And Zhu Shun wanted to know even more, what was the second point Yang Jianguang mentioned?
Thinking of this, Zhu Shun hurriedly said.
"Brother, please tell me quickly what kind of service is not in place."
Yang Jianguang did not hide his secrets. He did think that Zhu Shun’s initiative was a good one. Moreover, decades later, with the advent of the Internet age, many supermarkets are still using this method of online shopping. To put it more deeply, this is also the same
It is a kind of sprout of online shopping.
In the early 1990s, Zhu Shun, the owner of a private supermarket, could think of this, which was indeed a groundbreaking move.
"Boss Zhu, since you have launched this unique shopping method, you should understand that there are differences between customers.
Some customers are careless and like to take advantage of small things. We can release some low-priced products to tempt them to shop in the supermarket;
Some customers go straight to their goal when buying something.
They don't care about the price, but only care about the freshness and rarity of the items. We can also put out their favorite fresh food to attract them; some customers only care about the service of the supermarket, the environment, the quality of the goods, and other things.
Don’t even care…”
"And often the price-sensitive customers are not in a very good financial situation.
Those customers who have requirements for quality and rarity of things but don’t care about price generally have pretty good financial conditions.”
"In that era, people who could afford pagers, mobile phones, and choose things on the phone had what kind of family conditions they had. Boss Zhu, you should know very well.
"Therefore, with your remote shopping method, I think this type of people should pay more attention to service and quality."
Having said this, Yang Jianguang glanced at Zhu Shun with a half-smile,
"If I'm not wrong, the time you sent it there shouldn't be too early, and the quality of the stuff isn't the best, right?"
Hearing this, Zhu Shun nodded awkwardly.
“The supermarket was quite busy at that time, so of course we had to take care of the customers in the supermarket and still make time to deliver things to each other.
Moreover, after the shopping customers have arrived, the goods they want have already been sorted, and the quality is certainly not very good."
Yang Jianguang nodded. Although Zhu Shun wanted to shop online, he didn't pay much attention to service.
It is even possible that, in their view at the time, since they ordered something on the phone, it meant they purchased the item.
Now that the deal has been made, it doesn't matter when they send it.
As for whether the quality of the goods is good or not, the other party has bought it anyway, so it’s just passable.
"Actually, Boss Zhu, you are wrong. Your service can be said to be a convenient and time-saving service for those rich people.
Because of this, you should provide adequate services to these wealthy people, so that they can have a unique feeling when buying things in your supermarket.
Just like these luxury goods bought by rich people, it is the same bag. Why are they willing to spend several times or dozens of times the price to buy it?
It’s not that they are fools, it’s that they enjoy the sense of accomplishment and experience that this kind of luxury product brings.”
Having said this, Yang Jianguang knocked on the table, "To put it simply, it's all about face.
What you want is this kind of face, what you want is something that others don’t have.”
Under Yang Jianguang's words, the situation between the two of them had changed dramatically.
Zhu Shun actually looked a little guilty. Could it be that Yang Jianguang, who asked Zhu Shun, looked extremely confident.
Then, Zhu Shun took the initiative and said.
"Little brother, you are right. At that time, many of our past things were asked by those people to return them.
Even those who used our service never used it again.
When I launched this service at the beginning, I was full of confidence, and many wealthy people were willing to support it.
Put it in the back.
The number of people using it dropped sharply. After half a month, there were really not many people using it, so I had to take the service offline in shame.
But I’m curious, if it were you, how would you develop this service?”
"It's very simple. First, start the service of making a reservation by phone the day before, and this service requires dedicated personnel, especially special processing and delivery to ensure maximum efficiency."
At the same time, the goods ordered by the customer are specially selected the next morning. They must be the best and freshest, and then a dedicated person is dispatched to deliver them to the customer as soon as possible.
Every item of goods must be asked whether the customer is satisfied. If not, not only must the cheap items be taken back and the customer be refunded, but some compensation may also be given..."
Yang Jianguang talked so eloquently that he almost mentioned all the online merchant platforms, supermarket online platforms, and group-buying methods for grocery shopping in later generations.
The more Yang Jianguang spoke, the more Zhu Shun stood in awe of Yang Jianguang.
Finally, Zhu Shun took the initiative to walk to Yang Jianguang's side and held Yang Jianguang's hand.
"Little brother, you don't need to say any more.
Your level of excellence has completely exceeded my imagination, Lao Zhu."
Tell me, which shopping mall do you want? I will sell it to you today at a loss.