Chapter 550 The difference between a supermarket and a store
Chapter 550 The difference between supermarkets and stores
Yuting Supermarket headquarters, boss’ office.
Qiao Yuting stood in front of the floor-to-ceiling window, looking at the endless stream of guests below, with a smile on his face involuntarily.
Wang Qin, the secretary next to him, looked at Qiao Yuting's satisfied look and asked with some confusion.
"Boss, you gave up all our profits to deal with that Yang Jianguang. Although our business is much better, aren't you making money at a loss?"
Hearing this, Qiao Yuting smiled and shook his head.
"I had the same idea as you at the beginning. Everything we do business must make enough profit, excluding employee wages, venue fees, losses and other things.
Only then can we ensure that we can make more money.”
"But since Yang Jianguang appeared, it completely awakened me."
"Wang Qin, supermarkets are not convenience stores. Even if our Yuting Supermarket has ten supermarket branches in Jiquan City, there are more than thirty supermarket branches in Jiquan City, but compared with those convenience stores, our number is
Is it still comparable?"
Secretary Wang Qin hesitated.
“But boss, how can this convenience store compare to our supermarket?
We have such a large area and only a small convenience store, so we can’t compare them together.”
"You're right. Supermarkets are naturally incomparable to convenience stores. We don't even have an advantage."
Qiao Yuting said without thinking, but her words made the secretary next to her fall into deep confusion.
It is obvious that the annual turnover of a supermarket is much greater than that of a convenience store. These small shops and convenience stores in the streets and alleys are existences that Yuting Supermarket does not pay attention to at all. Why did Qiao Yuting notice these things today?
However, Qiao Yuting took the initiative and said, "No, you don't understand. When our prices are almost the same as those of convenience stores, why don't customers choose the convenience store right at the door and come to the supermarket specifically?"
"At first I thought supermarkets and convenience stores existed independently, and no one liked the food of the other. It wasn't until I saw the operating conditions of Yang Jianguang's Huiwanjia Supermarket that I realized I was wrong!"
“When Yang Jianguang and Xinyong’s two Huiwanjia supermarkets opened, their activities were no less intense than ours now, and some items were even sold out at a loss.
But do you know what the final result will be?
Not only did he not lose money, he also didn't lose any capital.
The profit is even higher than in the past.”
Hearing Qiao Yuting's words, secretary Wang Qin was even more dumbfounded.
Isn't this nonsense?
Selling it cheaper than before, or even selling it at a loss, makes more money. What's the point?
After the supply and marketing cooperatives disintegrated and the government allowed the self-employed to operate, supermarkets like Qiao Yuting sprung up all over the country.
However, most of the bosses of these supermarkets have gone to supply and marketing cooperatives with experience in opening stores to learn from them, and have brought the methods of selling goods from the supply and marketing cooperatives back to their own stores.
Of course, in the end they found that the supermarket they opened was doing well, so they thought that the rules of the supply and marketing cooperative were acceptable.
In fact, they didn't realize that the reason why their business is doing well is simply because customers don't have many choices now.
Why were supply and marketing cooperatives across the country so popular?
Why do people who buy things cross the threshold?
This is entirely because the authorities have tightened their grip. Supply and marketing cooperatives have absolute pricing power, and they can even refuse to sell things to you if the relationship is not good.
Yang Jianguang's current business model of Huiwanjia Supermarket gradually made Qiao Yuting realize that his previous high-minded attitude was wrong. If supermarkets want to steal business, they must lower their posture, lower product pricing, and compete with stores in a real sense.
, convenience stores are distinguished and become independent entities.
Of course, this is something that Qiao Yuting took a long time to understand.
She looked at secretary Wang Qin next to her thinking hard and shook her head.
If Wang Qin could understand it so easily, then she wouldn't have to just stay by her side and be a secretary.
"Okay, no need to talk about this. You only need to look at our sales and profits today to know whether what I said is wrong."
"By the way, are everything ready?"
Hearing this, Wang Qin replied respectfully,
"Boss, we have sent out the flyers the night before. Those old men and women can definitely bankrupt Huiwanjia Supermarket with just a few flyers.
"In addition to this, for the sake of safety, I specially let Fang Zi and the others mix in the team, ready to distribute leaflets to these old men and women at any time."
"Just now, Fangzi and the others called, saying that they hadn't set off firecrackers as soon as they opened. These old men and women were blocking the door, clamoring for Huiwanjia Supermarket to give them eggs. Huiwanjia Supermarket was so angry.
All those people looked sad."
Qiao Yuting nodded, "This move is really good, unexpected."
"However, you can use this little trick, just don't let the other party get the hang of it.
It’s actually not safe for you to let Fang Zi and the others go and cause trouble in the team.”
"This Yang Jianguang is not an easy person to deal with, let him really catch us.
I'm afraid he will amplify this situation indefinitely."
"How is that possible, boss."
Wang Qin took the words confidently.
"After all, we have been working in Jiquan City for so long, and our relationship has long been solidified.
I even made a point of saying hello to the people at the police station, saying that there was absolutely no way that Yang Jianguang would have a chance to turn over."
"Even if Yang Jianguang and the others catch Fang Zi and the others, it won't be of any use. Who will help them?"
After finishing speaking, Wang Qin smiled triumphantly.
Qiao Yuting also nodded slightly. Although Wang Qin was not old, she was very courageous and this trick worked wonders against Yang Jianguang's Huiwanjia Supermarket.
Although Yang Jianguang is extremely talented, it is not easy to solve this problem.
Humph, you just want to occupy my territory casually. You really think that I, Qiao Yuting, are easy to bully.
But just when Qiao Yuting was about to speak again, a burst of noise suddenly came from outside.
Qiao Yuting couldn't help but frowned and scolded.
"Why is it so noisy outside?
Go and see what’s going on.”
Wang Qin's heart tightened. She knew that Qiao Yuting liked silence the most. Now that the Yuting supermarket outside was so noisy, she would definitely be unhappy.
Then, Wang Qin quickly made a call to the person in charge of Yuting Supermarket headquarters. The noise on the other end of the phone made Wang Qin panic.
While holding the microphone, she nervously turned her head to look at Qiao Yuting.
"Mr. Qiao, a group of old men and women suddenly came outside, clamoring for us to distribute eggs to them."
When Qiao Yuting heard this, his expression suddenly turned cold, his face was full of evil spirits, and he smashed the cup in front of him on the ground.
With a bang, pieces of the ceramic cup flew everywhere, and Qiao Yuting's angry voice also sounded:
"What a Yang Jianguang, how dare you use this method to deal with me."