"I discussed it with the brothers under me and finally left these five names. Brother Jianguang, can you take a look?"
As he spoke, Huang Mao also opened the drawer and handed a piece of A4 paper to Yang Jianguang. Obviously, the names written on the A4 paper were the ones he had chosen.
Moreover, there is a line of notes written in small characters next to these names. Obviously, they were thought up by customers who participated in this collection activity.
"[LeChuang] LeChuang LeChuang, creating while having fun.
【Zhuopeng】excellence, spreading its wings like a big roc and flying high, which means the store's business is booming.
[Trustworthy] The most trusted digital product by the public.
【Dian Shuo】Dian Shuo is rich, meaning beautiful and conducive to development.
[Love more] With more love, the company will be closer to its customers.”
When he saw these names, Yang Jianguang suddenly fell into deep thought.
In terms of naming, the big city of Shanghai is indeed better than the Lianghu Province where Dazhi is located, and the company name is also more meaningful and catchy.
This is not because Yang Jianguang looks down on economically backward areas. The main reason is that in economically backward areas, generally the level of education is not as good as in places with high economic development. This is a very realistic thing.
In this case, the probability of Shanghai City coming up with a good name is naturally greater than that of Lianghu Province.
The current five company names were obviously carefully selected by Huang Maojing, and all of them are quite good.
Obviously, Huang Mao also knew that Yang Jianguang was thinking. He did not disturb Yang Jianguang, but quietly waited for Yang Jianguang to make a choice.
Needless to say, even Yang Jianguang was in trouble at this moment.
For Yang Jianguang, he is very clear about the importance of the company's name.
Appearance is justice. How can a good company not have a good name? Take the familiar names of Internet companies in hindsight. Even Lei Dajun’s rice company sounds unusual on the surface.
After thinking about it carefully, I realized that this name is both easy to understand and easy to remember.
For any company, it is important to choose a good name first.
Because how much time you spend on the name of this company means how much time you will spend on recruiting people for its business. In all aspects, it means that you express a kind of confidence and determination.
In this world, people are setting up companies and starting businesses all the time, but why are only 1% of companies, one in a thousand companies, able to survive and become big?
It's because they put more effort into choosing a name than you do. Starting a business is all about how much effort you put into it. As soon as you pronounce the name, you will know that this company is different.
For example, Lenovo, Baidu, Huawei, why do successful companies have nice names? Why do successful companies always make people think that their names have a lot of meaning or are extraordinary?
Of course, to a certain extent, the names of these companies make people think they are very classic. There is a very important reason, that is, these companies are very big. After everyone has heard the names many times, they naturally feel that the names are still fresh in their minds.
Whether it is because the success of the business has affected people's perception of the company's name, or whether the company's name really has an impact on the company becoming bigger and stronger, it is unclear.
But one thing is certain, no matter which company it is, a name that is distinctive and easy to understand will be helpful to the company's development.
So Yang Jianguang was also confused about which name to use.
Each of these names seems to have its own characteristics, and any one of them is more suitable than the current macro label vcd.
But just when Yang Jianguang was struggling, he saw the fifth name.
"How much love?"
Yang Jianguang suddenly thought of a well-known VCD brand in the VCD industry in his memory. This brand is similar to this name, and it is called Aido.
"Aido VCD" was founded by a boss named Hu. In the late 1990s, "Aido VCD" became popular all over the country and was once one of the most successful brands in the Chinese home appliance industry.
Aido Company also became a shining example of private enterprises at that time.
The development of Aido has created a miracle in the development history of China's home appliance industry. This miracle includes both success and failure.
Because it only took about four years for Ai Duo to come from scratch, grow from small to large, and go from glory to destruction.
A year later, Aido VCD Company was established. In 1996, it spent 82 million yuan to win the 5-second advertising banner after the official TV station’s weather forecast;
The output value in 1996 was 200 million yuan, which jumped to 1.6 billion yuan in 1997. At the end of 1997, it became the "standard king" with 2.tv1998;
It can be said that Mr. Hu from Aiduo created the first suspense marketing in China and the first giant outdoor advertisement to attract investment. He truly created the "Aiduo myth" in the shortest time.
He dominated the "Aiduo" brand in the shortest time and led to major changes in the marketing model of China's home appliance industry. He was once rated as a business wizard who can never be forgotten in China's business history at the end of the 20th century.
If there had been no crisis in Aiduo and it had not collapsed in just four years, then Aiduo would have definitely left a prominent mark in China's digital industry.
In fact, the boss of Aiduo Company was also very courageous, and his generous marketing strategies made a factory with an output value of 200 million yuan in 1996 surge to a corporate group with an output value of 1.6 billion yuan a year later.
He is accustomed to standing in the center of public view. A few months before the Aido crisis broke out, his wedding to his wife was a sensation: 1.38 million firecrackers, 18 white Mercedes-Benz floats with linked license plate numbers, and more than 1,000 distinguished guests.
.
The more prominent Aido and his boss became, four years later Aido VCD collapsed.
The boss was arrested and imprisoned. When the news came out, countless people found it so unbelievable.
When he saw this name, Yang Jianguang couldn't help but feel a little moved. The success of Aido proved the feasibility of this name.
But the only question is, should I use this brand name that is destined to die out in four years? After using it for four years, will it die like Aido?
Huang Mao next to him seemed to see Yang Jianguang's hesitation, "Brother Jianguang, what are you struggling with? Do you want me to give you some advice?"
Hearing this, Yang Jianguang pointed to the name Duo Ai and said bluntly.
"I think this name is good, but I know there is a brand called Aiduo, which also makes VCDs.
But he folded after four years."
Yang Jianguang did not continue to say the rest.
But Huang Mao next to him suddenly realized.
"Brother Jianguang, you are worried that if we use this similar name, we will go bankrupt like Aido, right?"
"Although I have never heard of this VCD called Aido, Brother Jianguang, this has not happened, so what are you worried about?"
"There are a few people who know that they are destined to succeed when they start a business. If they don't even try, then they have truly failed."
Hearing this, Yang Jianguang suddenly understood. He patted Huang Mao's shoulder with emotion, his face showing a bit of excitement and a bit of relief.
It’s true that Hu Zhibiao’s Aido VCD collapsed, but he is not Hu Zhibiao.
It doesn’t matter if you love VCD more than you love it, what do you have to worry about?
So what if you love multiple VCDs? Don’t forget that you still have decades of memory advantages here?
What’s the problem with turning the tide?”
"What you said makes sense. I will tell Lin Hongbiao the name and ask for his opinion.