After urgently holding a meeting with his senior executives in the middle of the night, Jiang Qianmeng was still not in a good mood.
Because they discussed it all night.
There is no good way to deal with it.
It's nothing more than imitating DuoAi VCD and advertising on TV stations.
But if it was really as simple as advertising, how could Jiang Qianmeng have such a headache?
He himself compensated Duo Ai VCD for infringement fees, and spent more than 40 million to purchase the copyright of film resources. The funds in Qianyan's company's account have been almost exhausted. How can he have so much money to hire celebrities for advertising?
Jiang Qianmeng's common sense of regret turned green at this moment.
If he had known that hiring a celebrity to advertise would be so effective, he would have spent money on it.
So in the end, Jiang Qianmeng could only sit in his office with a dark face and didn't sleep all night.
No matter which boss finds himself stabbed in the back, he will not be in a better mood.
Seeing Jiang Qianmeng's gloomy look, the secretary next to him tried to comfort his boss.
After all, if his boss doesn't get off work, he can only stay up here with her all night.
"Boss, you don't have to be too anxious. Although Duoaivcd has advertised on TV, doesn't he always like to build digital stores everywhere?"
"No matter how famous he is.
It’s not that easy to see so many digital stores across the country, so it’s not that simple for him to take away our business.”
After listening to the secretary's comfort, Jiang Qianmeng nodded slightly. In this situation, he could only comfort himself in this way.
What the secretary said makes sense. Even if Duo Ai VCD wants to steal his business, he can't build a digital store that fast, so he doesn't have to worry too much.
At present, the VCD market across the country is still the basic market of Qianyan Company, so I don't have to worry too much.
"Okay, I understand. Let's wait for news about the return of the regional vice presidents."
Not long after, the regional bosses from various regions called.
As soon as Jiang Qianmeng answered the phone, the anxious voices of regional bosses rang out.
"Boss, something big has happened. DuoAi VCD has signed a contract with the digital dealers in the three northern provinces. Now those digital dealers are promoting DuoAi VCD overwhelmingly. Our Qianyan VCD is no longer publicized."
Hearing this sentence, Jiang Qianmeng's eyes dropped straight.
Then there were calls from several regional bosses.
But each reported situation was worse than the last, and Jiang Qianmeng was so angry that she almost spit out a mouthful of old blood.
Finally, Jiang Qianmeng glared at the secretary fiercely and roared hysterically,
“Didn’t you say they are still building a digital store?
What's going on now?"
After scolding the secretary, Jiang Qianmeng rushed to summon the bosses from various places to discuss a solution.
…
At the same time, the day after DuoAi VCD finished advertising, in electronic and digital markets across the country, DuoAi VCD's signboard was the image of Jackie Chan holding a DuoAi VCD disc, as well as a DuoAi VCD disc.
I love VCDs, and they were immediately placed in the most conspicuous position in every digital store.
On the streets across the country, a group of propaganda personnel beating gongs and drums suddenly appeared, walking up and down the streets, promoting the Love VCD everywhere.
In fact, the effect of this kind of publicity is very good, and the reputation of Duoai VCD has instantly increased with this kind of publicity.
Many times, people don’t know whether the quality of something is good or not, and whether it is worth the price in everyone’s mind basically depends on how famous the thing is.
With advertisements from TV stations, endorsements from Jackie Chan, and support from digital stores across the country, DuoAi VCD is improving faster than imagined.
Even because of Jackie Chan's endorsement, it has become a hot topic of discussion during this period.
I love VCD online a lot, the quality itself is quite good.
The reputation in Shanghai has also been maintained very well, and with the blessing of the previous prosecution case that attracted national attention, the reputation is naturally increasing day by day.
There is the blessing of online fame and the expansion of offline channels.
Duoai vcd is a brand that has just been established.
It instantly appeared in the field of vision of countless people, and the sales rate continued to increase at a very terrifying speed.
And it can be expected that with the continuous broadcast of TV advertisements during this period, the popularity of Duoai VCD will continue to rise.
Correspondingly, although the sales data of Qianyan VCD has increased to a certain extent with the recovery of word-of-mouth, compared with the growth rate of Duoai VCD sales, it is simply too far behind.
Of course, Qianyan vcd is worthy of being a veteran player in the vcd industry. Although Duoai vcd’s sudden attack caught them off guard and caused them to lose too much market, Qianyan vcd was still an organization in a short period of time.
There was a counterattack.
Qianyan vcd has joined forces with channel partners that we have cooperated with for a long time.
Started a joint boycott against DuoAi VCD.
As the first VCD brand in China, Qianyan has been in business longer than any other VCD company, and naturally has far more channels than other brands.
As long as Qianyan VCD does not completely collapse, dealers from all over the country will not dare to fight against Qianyan VCD Company. They will only listen to Qianyan VCD and boycott Duoai VCD Company together.
Of course in this case.
There are still people who are betting on Baoduoai vcd company.
The two major VCD brands are also continuing to grow and expand in this competition.
Especially Duoai VCD Company, which was originally a small VCD company in Pengcheng, quickly expanded from the provincial market to the national market. The production line expanded more than five times in an instant, and the company's scale and market value also expanded a lot.
But even so, following the lessons learned from Zeng Yi Co., this time both Yang Jianguang and Lin Hongbiao insist that they do not need investment from others. They would rather not develop so fast, but also want to have absolute control of the company in the hands of two people.
On hand.
On the other side is Qianyan VCD Company.
Instead, it accepted the first wave of investment from other investment institutions.
After receiving this investment, Qianyan VCD Company also got out of the previous embarrassing situation. It immediately became wealthy and launched a wave of advertisements in the period after "Xinwen Lianbo", and the spokesperson it hired was also a popular female star.
.
Fortunately, with the development of the times, the economy is also developing rapidly. VCDs, a luxury item that was originally out of reach in everyone's eyes, are gradually being bought by everyone who has money.
In addition, the cost of VCD construction is gradually decreasing in the future. Even if Duoai VCD and Qianyan VCD continue to compete, neither side is still in a situation where neither can do anything about the other.
Fortunately, after the economic recovery, the national VCD market is constantly increasing, and the competition between the two major VCD brands, Duoai and Qianyan, has gradually stabilized. Although there is still competition behind the scenes, there is overt competition.
There has been much less competition, and the market has gradually returned to calm.
Qianyan vcd spent so much money to buy these copyrights, so naturally it wanted to copy the way Duoai vcd made money back then.
Therefore, those companies that still want to get a share of the VCD market are in dire straits. As soon as they use the resources of movies and TV series to promote discs, a lawyer's letter from Qianyan Company will be sent to them as soon as possible.