At this time, in Jianlibao Company, the senior management was having an ordinary meeting.
The office was full of people, and the one at the front, occupying the main seat, was Li Jingwei, the chairman of Jianlibao.
Li Jingwei is not tall, wears a pair of glasses, and has a very ordinary hairstyle. If you don't know him, you will only think that he is a professor at most.
Such a seemingly ordinary person is respected as a god by the corporate executives below.
Although no one spoke in the office at this time, there was a hint of excitement in the silence.
Although the Chinese New Year is still more than half a year away, everyone has smiles and joy on their faces.
"Mr. Li, we have taken over all the prime time slots on TV and radio, including publishing articles about Jianlibao in newspapers across the country once a week, ensuring that the three words Jianlibao will be printed in the hearts of the people!"
"In the first two quarters of this year, our sales totaled 150 million yuan, 1.5 times that of the same period last year. Judging from the current market response, our prospects are bright!"
Li Jingwei sat in his seat, listening to these reports, and nodded with satisfaction: "Well, it is indeed good, but don't be proud. There are still many domestic beverage companies. If we don't pay attention, we will fall behind others and the market
Once a share is lost, it is difficult to recover."
Li Jingwei said this, but the people below knew very well that this was just his modesty.
It has only been six short years since Jianlibao was founded.
However, in just six years, Jianlibao’s sales have exceeded 1 billion!
This data makes those decades-old state-owned enterprises in the beverage industry feel ashamed.
More importantly, Jianlibao has always been the official drink for major sports events in China. It has followed Chinese teams on overseas expeditions and was even used by the government to entertain foreign guests.
It can be said that Jianlibao today is an iconic mountain in China. Not only do thousands of people rely on it for food, but it is also a banner for Chinese beverages.
The entire top management of Jianlibao has no regard for other domestic beverage companies.
At this time, if someone said that Jianlibao would be forced to go bankrupt and reorganized in the near future, others would just think it was a big joke.
Therefore, everyone in the conference room regarded what Li Jingwei just said as a statement of self-effacement and did not take it to heart at all.
"By the way, what's the situation with other drinks on the market recently?
Let’s talk about it, although our situation is very good, we are not the only one after all, and we still need to understand the situation of our competitors.”
Li Jingwei leaned on his chair and said, "Especially those emerging private enterprises, which are full of energy and flexible thinking, and are not as bloated as those state-owned factories. We need to pay most attention to these enterprises."
"Mr. Li, there is an evaluation report recently made by an authoritative organization on the market. The content of the report is the ranking of emerging domestic beverage companies. Among them, the number one one is Zhejiang's Wahaha!"
As the marketing manager spoke, he took the report in his hand and continued: "Based on my understanding of the market, I think the results of this report are relatively objective. Judging from Wahaha's market performance in the past two years,
It is indeed very competitive.”
"Yeah, I have a friend who works at Wahaha, and I heard that their president is a good person."
"In just two years, sales have reached hundreds of millions, and there is no backend support. Among private enterprises, this is outstanding!"
"So, is it really possible to have a chance with our Jianlibao?"
Someone in the crowd asked worriedly.
"impossible."
The previous marketing manager waved his hand and said, "I have carefully studied their product direction. Most of them are health products. Beverages are not their focus at the moment. Moreover, their only beverage products are...
Our Jianlibao also belongs to different categories, basically milk and juice drinks."
"Our Jianlibao mainly focuses on sports functional drinks, and it has basically nothing to do with Wahaha's full line of products, so Wahaha has no influence on us at all."
The HR manager on the side also smiled and said: "From the perspective of Wahaha's product direction, it is obvious that the other party does not have the courage to compete head-on with us in the same category and deliberately avoids competition. This also proves from the side that this
Enterprises have little ambition and courage."
"Well, I don't think we need to spend energy paying attention to this Wahaha. After all, the other party is deliberately avoiding us."
"Yes, no one wants to compete with us, so we have to leave a way for them to survive."
"These emerging private companies are indeed not very good. Wahaha, which ranks first, is like this, and the others are even more like rats."
Everyone was talking incessantly, and their words were full of contempt for colleagues in the beverage industry. At the same time, as Jianlibao is a local state-owned enterprise, these managers can naturally be regarded as employees of state-owned enterprises.
In this era, just relying on the word "state-owned enterprise" is enough to walk with your head held high.
Although there was a lively discussion below, Li Jingwei, who was sitting at the front, silently looked at the report. After a while, he suddenly asked: "Morning Food... what kind of factory is this?"
Have you heard of it?"
When Li Jingwei was reading the report just now, he carefully looked at all the top ten factories. They were basically factories that he had heard of and even had interactions with.
He had no memory of this morning food alone. After working in the beverage industry for so many years, he had never heard of such a factory. It seemed like it suddenly popped out of a crack in a rock.
The most important thing is that it ranks second in the rankings!
How come you have never heard of such a factory before?
This is indeed very strange!
The people below also looked at each other in confusion.
“Morning food?
Never heard of it, Mr. Li, our current sales volume is unparalleled, and it is completely different from other beverage companies. Wahaha, the strongest company on the entire list, can only avoid our edge. In fact, other manufacturers are just like us.
There is no need to worry anymore, including this early morning food.”
"That's right. I think Wahaha deserves to be ranked first, but other companies are not good for us. This early morning food is probably adding money to the list!"
“I also feel that why is a little-known factory suddenly ranked second?
It must have been stuffed with money.”
"Wait a minute, I seem to be familiar with this factory."
Someone in the crowd suddenly said, "My hometown is in the north. When my parents came to visit me, they brought two bags of snacks for my daughter. It seemed to be written on them as early morning food."
"northern?"
Li Jingwei slowly raised his head.
He is not one of these people. To be able to reach this point, he is extremely sensitive to potential dangers.
Wahaha does have great potential, but as the marketing manager said before, the other party's products basically have no competition with his own, and he doesn't pay too much attention to them.
Moreover, Wahaha has always had a good reputation before, so it is normal for it to be ranked first.
But this early morning food from the north has become second place overnight, which is indeed worthy of people's attention.
"You should give me a general idea of what to eat in the morning as quickly as possible. You can ask someone or a consulting company to ask. It doesn't matter!"