"Mr. Ye, in terms of price, should we be lower than Jianlibao to maintain a certain degree of competitiveness?"
"No, Jianlibao is packaged in iron cans. This does look higher-end, but the cost also increases. This leads to the fact that the sales volume of Jianlibao in rural areas is not good. It must be that we were in Luoyang before.
Market, are there many people buying Jianlibao?"
"We can choose two types of packaging, always tin cans, and tin foil boxes. The price of tin can packaging is comparable to Jianlibao, while tin foil boxes can be lower. This can ensure that the price is affordable in poor areas.
Competitiveness, and at the same time, it will not lose its grade in big cities.”
"Um, Mr. Ye, I have another question."
Xu Hong scratched his head, "Where can I find black people?
Our country doesn’t have this nation either!”
"Oh, this is easy to handle."
Ye Chen put down the documents in his hands and said, "Guangzhou, there are a lot of them there."
In the next few days, the entire morning food was developed in an orderly manner according to Ye Chen's ideas, and the ten factories in the early stage also began to purchase raw materials for production.
Xu Hong went to Guangzhou, looking for some strong black men, and discussing cooperation with the newspaper.
The marketing department is also very busy. After all, they have never filmed commercials and can only seek help from domestic film companies.
But the prices Ye Chen offered were very low, basically asking for free help.
One after another, a canned drink began to appear in some stores in the southern provinces. The drink was completely golden, with two red cows wrestling with each other on the front. The appearance alone gave people a very shocking sense of power.
However, this drink is usually placed last by the boss, and there is no advertisement on the market, so very few people notice it.
Three days later, a golden-red storm suddenly swept across Guangzhou.
On this day, the same words were written on the front pages of newspapers across Guangzhou: Red Bull, the only sports drink in the country!
Above this line of words, there is a very large logo: two very strong cows wrestling each other.
At the same time, Guangzhou TV station also began to broadcast a Red Bull advertisement. A group of black and white foreigners dunked wildly on the basketball court, sweating profusely, and finally drank a bottle of golden Red Bull, ending with the sentence: "Your energy, your
"Imagine" the ad ends.
Although the entire advertisement does not mention the United States, it is hard not to think of the famous American basketball league NBA.
Red Bull billboards have also begun to be placed in front of major shops. The billboards are simple and crude, just a picture of a strong foreigner dunking a basketball, with the words: Red Bull, the global leader in sports drinks.
Li Jingwei came to the office early in the morning, his expression was surprisingly ugly, and his whole person showed a sense of irritability.
Logically speaking, he would not normally come to the office so early, but there was nothing he could do today. Both his home phone and the mobile phone he carried with him had been blocked.
In fact, it wasn't just him, the phones in the entire Jianlibao Company were ringing non-stop, and the ringing sound penetrated the entire company building.
In the conference room.
Dozens of people were sitting like this, looking at the newspaper in front of them. They all knew the words, but the things on it were simply difficult to understand.
"Mr. Li, I took a look in the city today, and all the major stores suddenly put out this product called Red Bull. Its positioning is the same as ours, or even more extreme, it is a sports drink."
The director of the marketing department said with some embarrassment: "This is an intelligence error on our part. Our market research was not done well. We really did not expect that anyone would want to compete head-on with us."
"This product called Red Bull is from Morning Food, and it was previously ranked second in the domestic private enterprise rankings."
As soon as this statement came out, everyone looked at each other. Just a few days ago, they had sneered at this company and completely ignored it. They did not expect that people would suddenly declare war on themselves in such an arrogant manner.
Even Li Jingwei, who was sitting on it, had a sad look on his face. Although he was very optimistic about this morning food, he did not expect that the other party would take action against him, and with such intensity and direction, he wanted to destroy Jianlibao.
"Have you figured out their basic situation?"
"I figured it out, Qingchen Food is indeed a small company with really little money, but there are surprisingly many factories. I heard that there are ten that already have production capacity, and more than ten are under construction. If these
Once the factory is fully constructed, its production capacity will far exceed ours."
"Where did he get this skill? Didn't he say he had no money?"
Someone asked in confusion.
"Add more leverage. I heard that I am looking for a negotiator. People all over the country are looking for investment quotas. After getting the free land, they mortgage it and exchange it for cash. The market value of Qingchen Food is not high now, but it is definitely a national liability.
The number one factory.”
“Is this what the hell… is this for fun?
Isn't he afraid that a thunderstorm will occur in a factory and cause a chain reaction?"
"Dancing on the tip of a knife, such a person will be killed by himself sooner or later."
Li Jingwei sat silently, reading the newspaper, and slapped the table angrily.
He has been carrying Jianlibao for so many years, what competitor has he not seen?
The only thing I have never seen is such a shameless person.
It's okay to advertise, but even he wouldn't dare to say this ad slogan.
What is the only sports drink in the country? Red Bull is the only sports drink in the country, so what is Jianlibao?
This is obviously just for trouble!
Now, regardless of whether Jianlibao replies or not, this matter will become a topic of discussion among ordinary people after dinner. When people talk about Jianlibao, they will inevitably mention Red Bull. It is simply free advertising.
"Look at his advertising slogan. Even if it says "the only sports drink in the country", you've seen the marketing before, but what the hell is this "the only sports drink in the world"?
"worldwide?
If I read this correctly, it should be the first time it has been put on the market, right?"
“Is this considered false marketing?
Can you sue him?"
"There's no use if you win the lawsuit. Once the lawsuit is over, the limelight will be over, and people won't need to talk about it anymore."
Everyone was talking about it, and finally came to the conclusion that this time Morning Food's marketing of its Red Bull, from newspapers to TV ads, was a great success.
In particular, the method used by Morning Food to shoot this commercial is completely different from today's mainstream methods, giving everyone a refreshing feeling.
The entire marketing method is not like what a small factory can come up with, and even makes executives like Jianlibao who claim to be the best in the industry a little ashamed.
But it has to be said that the early morning food methods are indeed extremely shameless, and all kinds of false and empty words are said to the outside as if they don't need money.
The most important thing is that Jianlibao can't come up with an effective plan right now. After all, one family has been dominant for too long and has forgotten the lowest level of dog fighting, and there was no preparation before.
"Don't worry about them. They do this just to attract our attention."
Li Jingwei said with a gloomy face, "Ignore them. There is a problem with their capital chain. If they don't get positive feedback from the market in a short period of time, they will be in trouble."
Li Jingwei was very angry at this time. The other party was not only trying to touch himself, but also made all kinds of false propaganda, which he couldn't stand.
When everyone heard this, they all nodded helplessly. Not responding at this time was really the best way, but it was also the most helpless way.