Li Jingwei's face turned green when the call was hung up. He had never encountered anything like this since he started business.
In order to further build its reputation on a global scale, Jianlibao spent a total of 16 million to invest in the Asian Games.
Not long ago, we just negotiated with the National Sports Administration, and as a result, Morning Food actually took the lead in advertising!
The key thing is that in addition to coming forward to refute the rumors, Jianlibao cannot publicize it like Morning Food on the street.
First, as Jianlibao is the leading beverage company in the country, its advertising is generally high-end such as CCTV advertising. The parades and publicity all over the streets are really a bit off-grade.
Second, even if Jianlibao does this, it will only arouse people's discussion about Red Bull, thereby further increasing the popularity of the other party.
Thinking of this, Li Jingwei had a headache and was angry. He felt like he was entangled by a toad. No matter whether you beat him or not, you would still be disgusting.
"Publish this message. First, break down the Red Bull drink and show me what's inside."
"Second, we need to speed up the contact with the Little Tigers. Tell them that all the money for the lawsuit will be paid by us and they will just pay for it. This matter must be done quickly."
"Third, the Little Tigers are in the spotlight right now. There should be a lot of female fans in the mainland. Get me some more people and go to the Qingchen Food branch to surround them and ask them to give an explanation."
"Fourth, investigate Ye Chen for me, including all the detailed information from his birth to the present. I want to see who such a person is!"
"clear!"
After Li Jingwei finished speaking, the assistant beside him hurried out to deliver the order.
As for Ye Chen's identity information, he was an amateur during the last investigation. However, such a person was somewhat confused about Jianlibao in such a short period of time. This made Li Jingwei wonder if the last investigation was too hasty.
Caused an error?
Jianlibao has not yet come up with an effective response message, but Red Bull, the morning food, is becoming more and more popular in the market.
Especially in the Guangdong region, its advertisements have achieved almost full coverage from TV newspapers, to shop signs, to walls in streets and alleys.
When people walk on the road, every time they look up or down, they see advertisements for Red Bull. It’s hard not to know!
Regardless of Red Bull's reputation among consumers, at least its popularity has been completely established.
In just two days, Red Bull has become the hottest product in the entire Pearl River Delta, and its popularity continues to spread to the Yangtze River Delta urban agglomeration at an extremely fast speed.
In layman's terms, Red Bull sports drink has become an internet celebrity product in this era.
Early morning food in the office.
"Mr. Ye, Red Bull's market performance is very good, especially in the Yangtze River Delta urban agglomeration. According to our market research results, almost everyone knows our products."
Xu Hong held the report in his hand and said very happily.
"Well, what about the north and southwest?"
"The north is our base, and Wahaha does not have similar categories, so our sales are surprisingly good. It is conservatively estimated that it will not be lower than Jianlibao's sales.
As for the southwest region, due to inconvenient transportation, sales data have not yet been compiled."
"Have other branches received any interviews from reporters recently?"
"Yes, there are many. According to your request, I basically accepted them all, but they are all young reporters."
When Ye Chen heard this, he frowned a little. Although his advertising had been vigorous during this period, in his opinion, it was not enough.
As the saying goes, once you make great efforts, you will be exhausted again and again.
Now is the time to strike while the iron is hot, and we must continue to invest in advertising to brainwash consumers.
People in this era are relatively simple and have a high degree of trust in the media, so some reporter interview programs have become the best way to promote products.
"I remember if there was a Yangtze River interview program in the south?"
Ye Chen asked.
"It seems that there is such a program, which has very high ratings in the South. Their programs are usually broadcast during the golden age of southern local stations, and there are corresponding radio programs."
"Okay, that's it. Contact the people in the marketing department and try to get an interview qualification. Spend a little more money to go through the back door and find their editor, director or other high-level leaders. Eat, take a shower, and find
Two beautiful sisters accompany me when I go shopping. It’s not a government department anyway, so the methods can be a little fancy, do you understand?”
"clear!"
Xu Hong said, his eyes started to light up, "Then I'll go in person!"
"No, no, no, you have other tasks."
Ye Chen said, taking out a pile of photos from under the drawer, "Go to Hong Kong now and find some photography and computer-related technology companies to help me put these pictures together."
"ah?"
Xu Hong picked up the photo and looked at it, "What does it mean to be together?"
Butts together?”
"no."
Ye Chen was a little speechless, and then explained: "The idea is to make these photos look like the same photo. For example, this is the photo of the Bulls winning the NBA Professional Basketball League. This is my photo. Try to get me on it.
Can you understand?"
When Xu Hong heard this, he was a little confused: "Mr. Ye, is this possible?
Where is this technology available?”
"It probably doesn't exist in China, so I ask you to go to Hong Kong and have a look! If it doesn't work, just find me a translator and go to the United States! I don't care, I want it!"
"Okay, okay! I'll go to Hong Kong and give it a try!"
Xu Hong said helplessly.
Ye Chen is not sure if there is PS technology in Hong Kong now, but he just wants to try it.
PS is actually a software from the United States. Its full name is photoshop. It was first released in 1989, which is this year.
Hong Kong is China's bridgehead to the West and one of the world's three major espionage centers, so it was relatively early to be exposed to these high-tech technologies.
Of course, this technology can make the composite photos look more realistic. If you can't find this technology at the moment, you can actually go to Beijing and Shanghai and find a master photographer to make manual changes.
For example, when taking group photos of people a few decades ago, no photographer could guarantee that all people's eyes were open, and it was impossible to take a lot of photos because the cost would be very high.
However, all the people in the photos must have their eyes open, so the master took the negatives and put them in the darkroom. He put a magnifying glass on his eyes and looked at the little people one by one to check whether any of them had their eyes closed.
If there were eyes that were closed, the master would use a pencil or a knife to open the eyes, or simply draw eyes on them, thus creating a group photo without closing the eyes.
This technique is called "eye opening".
Of course, it's just that the realism of this kind of manual technology is not as good as the computer synthesis of later generations.